Solarium business plan: necessary equipment, cost calculation, SES requirements. Is it profitable to open a solarium: expert opinion. Solarium business plan with calculations: how to open, where to start

Many entrepreneurs believe that the first step before starting a business is to organize the activities of a tanning studio, and marketing is an issue that can be resolved after the opening. Such an approach often leads to unforeseen problems and difficulties. To avoid them, you need to think about solarium advertising at the stage of choosing a room, and preferably even earlier. At the same time, your priority will be to determine the most effective methods for promoting tanning studios and eliminating options that are too expensive or useless. This article is intended to help carry out such a classification and develop a competent advertising strategy.

Point decoration

Facade

showcase

If the budget allows you, you can design shop windows, which will also become an element of outdoor solarium advertising. As a rule, the owners of tanning studios prefer to either leave the windows open (so that every passer-by can appreciate the interior design of the salon), or cover them with beautiful patterns, images of luxurious tanned women, etc. In general, both options are advantageous, the main thing is that the shop windows look harmoniously with the rest of the outdoor decor elements.

Outdoor advertising

Billboards

It should be noted that in general, billboards, such as billboards and others, can seriously contribute to the promotion of a solarium. However, this method of advertising is still more suitable for large networks than for small tanning studios, because renting one billboard costs from 10 to 20 thousand rubles a month. However, if you're planning to jump into the market and grow a good customer base in a small city as quickly as possible, such an outlay before the opening or during the period of stunning promotions may be justified. In any case, you will need to carefully weigh the pros and cons and decide whether billboards will really help your promotion. If you still decide in favor of billboards, remember that the more interesting the idea and the brighter the slogan, the more likely it is that you will spend money on advertising not in vain.

Advertising banners

pillars

Pavement signs are an obligatory element of advertising for all salons of a similar profile. On these designs, it is better to place concise, enticing phrases and slogans and / or describe attractive promotions and discounts. Remember, your main task is to get the client interested in your services, while phrases such as "great service", "stunning result", etc. buyers have been around for a long time. Refuse them in favor of more creative slogans, or simply indicate on the pillar the basic information about the solarium.

Advertising in elevators

Advertising in elevators can be effective only if in your studio you can not only get a tan, but also, for example, get a manicure or hairdo. In other words, such advertising is not relevant for narrow-profile studios, but is perfect for salons with a solarium.

Pointers

Luminous and conventional signs are necessary if your premises are located on the same line with many other shops, salons, and firms. These small bright structures can be placed on the corners of houses in the immediate vicinity of the solarium.

Internet advertising

Website

You need to order your own business card website and optimize it for Yandex and Google search queries. The last task is also better to entrust to professionals. Despite the fact that creating your own resource is not cheap, its presence and proper promotion guarantees that a potential client looking for a tanning studio in your city will definitely see a link to your site.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Groups in social networks

Unlike a website, groups in social networks do not require material investments (with the possible exception of advertising a page in larger communities of the city), but they can bring a lot of benefits to a business. Active work on such popular resources as Vkontakte, Facebook, Instagram, Odnoklassniki will allow you to promote your services, inform customers about special offers and promotions, as well as maintain direct contact with visitors, conduct special surveys, etc. However, in order to keep subscribers, you will need to not only publish information about yourself, but also dilute the content with interesting and informative articles, funny pictures, etc.

Ads on ad sites

Find all free sites and forums in the city and use them as free advertising platforms. The more mentions of you remain online, the better for the business.

Printable advertisement

Leaflets

Flyers are the most important advertising tool for solariums. Even before opening a tanning studio, you need to order a batch from a printing house. To ensure a serious flow of customers even at the start of a business, make flyers-subscriptions - to the bearer for free 20-30 minutes. Set a condition - it will be possible to receive a leaflet service only until the end of the month. So you fill the studio and secure your initial client base, because some of the people who visited the solarium on the flyer are guaranteed to return. You can distribute leaflets in places with the greatest pedestrian traffic, near sports centers, higher educational institutions, shopping centers. It is also worth leaving leaflets in the mailboxes of nearby houses.

business cards

In the same printing house where you ordered the flyers, order a batch of business cards. Give them to each of your clients - they will serve as a material reminder of your studio. Of course, business cards should contain all contact information, as well as the website address and links to solarium groups on social networks.

Other

Discounts and promotions

Try to regularly organize special promotions and give discounts to customers. Any holiday, solarium birthday, the beginning of the autumn season, etc. can serve as an occasion. Be sure to carry out a promotion that involves a free visit to the tanning studio in the first month after opening. As mentioned earlier, this will allow you to run the solarium at full capacity and form an initial customer base.

word of mouth

People are used to not trusting advertising, no matter how competent and creative it is. However, a personal recommendation from an acquaintance or friend is a completely different matter. If the client leaves satisfied and receives compliments from relatives, acquaintances and colleagues, he will definitely mention your solarium in the conversation. In fact, one visitor satisfied with the service becomes a real social voice, which means that the quality of tanning, the comfort of the client, the level of service are the first things the owner should think about.

Registration in electronic directories

Placing information about yourself in 2Gis, 2Geo and similar resources is free, but it brings significant business benefits. However, when using these directories, remember that you should not give paid advertising in them - most often it shows itself to be ineffective.

What advertising does not work for solariums

Advertising in print media. Despite the fact that newspapers and magazines are still relevant and popular media, publishing advertising modules or articles in them does not make much sense. Such promotion is expensive, and significant benefits are unlikely to come even from advertising in local publications.
Advertising on radio and TV. If you don't open a tanning salon chain, advertising on TV and radio stations will most likely just destroy your budget and not even bring significant benefits. Those who go to the solarium rarely watch local TV, and most drivers who listen to the radio are not always interested in a beautiful tan.

Examples of solarium slogans

The best way to cheer up!
Time to sunbathe!
Islands of your dreams. Near
The sun is getting closer.
Star mood.
Come to us for the sun, beauty and great mood!
Nice tan all year round.
Beautiful and healthy tan.
Down with the whites!
Sunburn rules the world. Are you sunbathing?

* Calculations use average data for Russia

Many beauty salons today offer their clients the opportunity to visit the solarium. There are offices that earn only by installing several solariums and provide high-quality service in this area, that is, they earn only on a solarium without offering any other cosmetic services. The level of competition in this area is currently quite high, but this does not mean that a novice entrepreneur cannot take his place in the market, because the demand for such services is also high, not every company offers a decent service, and some do not have high-quality equipment at all. . Moreover, in some areas in varying degrees of a large city there may not be salons in which you can get an artificial tan, and therefore opening a solarium somewhere in a residential area can be a very profitable business. And, as it was already possible to understand, you can open a solarium on the basis of an already operating beauty salon, which will allow you to receive additional profit by attracting new customers.

The registration process should not take a lot of time and money from an entrepreneur, for example, the amount of the state fee for registering a legal entity will be 4 thousand rubles, the registration of an individual entrepreneur is even less, namely 800 rubles. At the same time, a simplified taxation system is available to a limited liability company, as in the case of individual entrepreneurship, which involves transferring no more than 6% of income or 15% of operating profit as taxes to the state. There is also an important point in registering your company. If you plan to open a beauty salon in which cosmetic services will be carried out, then you need to obtain a medical license. But such an obligation arises in the case of providing a specific list of services, and solarium services are not included in this list. They are generally classified as individual services, and indeed artificial tanning is not legally considered a medical service. Thus, you can start your activity without special permits at all, you will only need to contact Rospotrebnadzor and the State Fire Inspectorate. This is a standard procedure that applies to all entrepreneurs.

The next stage of organizing a business is finding a room for your salon. I must say that you can limit yourself to a relatively small room, because directly for the installation in which the tanning takes place, only five square meters of area is enough. If you install five settings, it turns out that only 25 m 2 is needed for a tanning zone. However, more space will be required for equipping the waiting room, in which the administrator also works, in addition - a small dressing room. Total - the size of the room is about 50 m 2. Of course, you can get by with a smaller area if you buy a smaller number of units, but this is not always justified, because with a lack of devices, queues may appear. On the other hand, a visit to the solarium often takes place by appointment, and even one device can provide an entrepreneur with a profit, if you properly distribute the time of your center. In small towns or when working in some sleeping quarter, a large one solarium cabin is often not required, because the equipment is idle. Indeed, several booths, and of different types, need to be installed only in the center, which is focused on a large flow of visitors, and the entrepreneur is sure that he will be able to provide himself with a considerable number of customers. That is, to work in the provinces and in a residential residential area, it is better to rely on 3-4 devices, but in a metropolis in the center you need to select a room suitable for installing 10 or even more devices. There are other requirements for the tanning area; if it is planned to install the so-called vertical solariums, then the height of the ceilings should be at least two and a half meters, only then it will be possible to install the equipment. You also need to initially choose a model for yourself, and already on the basis of the choice made, select a room, because different models of solariums require different electrical connections, especially powerful devices are installed only if there is a stabilizer (however, it is recommended to install it in any case in order to avoid breaking your equipment). Special requirements are also placed on ventilation, it is imperative that there be simple passive ventilation, but in some cases additional power will have to be installed. The exact requirements can be clarified with the equipment supplier, a good manufacturer initially indicates all the parameters of his device and recommendations for the room. If it turns out to be unsuitable for a solarium, then the entrepreneur will face a long and expensive repair, and not every landlord agrees to re-equip the electrical network and ventilation. However, the simplest models can still be installed in almost any standard room. The cost of rent can vary greatly, it depends on many factors, but on average, 20-30 thousand rubles per month will have to be paid for 50 m 2. The price can even be several times higher if you rent a room in some metropolis in the center. Whether this step will be justified must be determined at the stage of business planning, because a building in a place with good traffic can pay for itself. Additionally, you should think about ordering a design project for your premises, because a solarium cannot have bare walls, each such institution tries to create its own atmosphere in which it is pleasant for the client to be. The cost of developing a design project is an average of 1.5 thousand rubles per square meter. And we must not forget that in order to organize the work, you will have to buy a reception desk, furniture for visitors, and install lockers for undressing. An elite salon has to spend a lot of money even on interior decoration by buying expensive furniture, but a simple solarium can cost 150-200 thousand rubles to equip its premises, and this amount includes the cost of simple computer equipment.

Next, you need to purchase equipment, and here the entrepreneur can actually choose from two types of solariums. There are horizontal and vertical solariums, the former are considered the best option, since the procedure time in them is slightly less, manufacturers claim that the procedure itself is more useful in them than in horizontal ones, but such devices are usually more expensive. Also, the client may be more comfortable in a vertical solarium. However, horizontal devices are standard and familiar to most visitors to solariums. You can also buy equipment in Russia from official representatives of foreign companies, depending on the country of production, the price of the device also changes, in general there are both cheap models and very expensive ones designed for installation in elite centers. It is also worth paying attention to the appearance of the solarium, so that it is combined with the design project.

The initial cost starts from about 300 thousand rubles (installation is also included in the price), but good models are many times more expensive. For example, a good vertical solarium costs more than one million rubles. There are also more expensive units that cost several million, but these are already powerful professional installations that only a very expensive center can afford to purchase. In general, the price range is quite wide, and the entrepreneur chooses those models that he can purchase. But in any case, saving on equipment is not worth it, because customers want to get an even, neat tan that in no way affects their health. From this it turns out that to open a good center with five devices, you need to have five million rubles just for the purchase of equipment. By the way, some companies offer solariums for rent, but usually this is not a profitable direction for an entrepreneur.

Ready-made ideas for your business

You also need to find a supplier of consumables, in a solarium these are lamps that are used for tanning. However, it is unlikely that you will have to change them too often, because quality lamps can last up to 1000 hours, and the supplier of good equipment initially builds them in. The number of lamps in a booth can vary greatly, in the simplest installations there may be only two, but in a good salon you will never see equipment of such small, inefficient power. Therefore, their minimum number in the booth is six pieces, there are cars with ten or more, in professional devices - several dozen (especially in vertical solariums, which therefore allow you to get a more even tan or tan of individual parts of the body). The cost of one lamp also varies, but a normal product that will last at least eight hundred hours (the supplier guarantees this) costs an average of one thousand rubles. Previously, many suppliers took money for delivery and installation, as well as for the removal of old lamps, but today, when ordering a certain amount, all these services are provided free of charge, which saves the entrepreneur from having to worry about disposing of used lamps. In any large city there is a company that supplies and replaces lamps for solariums, so there should not be any problems with this line of business. The frequency of lamp replacement depends on the hours worked, so in a busy salon you have to change lamps every 2-3 months (meaning high-quality specimens), and in a not very popular one they can work for more than a year. Although the lamps can burn out, you should not use a tanning bed even with a few defective lamps, so it is likely that lamp replacement will occur more frequently. But this applies to those entrepreneurs who saved on wiring, but if you follow all the requirements, then you should not expect any problems and unexpected failure of the lamps. Additionally, you need to find a supplier of consumables such as disposable underwear, slippers and towels, as well as hair caps. They are not too expensive, their price is included in the cost of the session additionally, but usually other companies deal with such consumables, not those that supply lamps and spare parts and accessories for a solarium.

For work, you don’t have to hire too large a staff, an entrepreneur can take a managerial position, and he doesn’t have to be in the salon all day, so he, having opened several points, can simply go and check the quality of his employees’ work. But in any case, an administrator should work in the solarium, who receives clients, helps them deal with the machine, starts it, talks about the rules for visiting the salon, in general, this is the person who works with clients and is responsible for order in the solarium. A small salon can generally serve one person, but a relatively large salon will have enough staff of 2-3 people. The administrator receives differently in different regions, but usually the level of his salary rarely exceeds 30 thousand rubles. All other business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping in the first place, because an individual entrepreneur (and a small enterprise as a whole, too) has few reports, and it is easy to compile, and there is no point in hiring an accountant for this. Therefore, for an amount of about 5 thousand rubles a month, you can entrust this duty to a third-party contractor. Also, if an entrepreneur wants to protect himself from thieves or vandals, he should contact a private security organization, where they will install a security system and connect the salon to the alarm.

Promotion of the company's services on the market involves the use of standard marketing techniques, that is, it is enough to place information about yourself in local media, and, if possible, create your own website. Its creation and promotion on the local market will cost about 100 thousand rubles, and the site will not only be a good information and advertising platform, but will also allow you to offer your customers to book a place in the solarium. And all this increases consumer loyalty.

The amount of monthly expenses will be about 70 thousand rubles, this includes rent, utility bills, payment for outsourcing services, payroll, but the cost of consumables is not taken into account, because in most cases this does not happen every month (and therefore it is better to just have a reserve Money). The cost in solariums is usually set per minute, because the session rarely lasts 20 minutes, in powerful and modern machines even less (10 minutes), but the duration can vary depending on how deep the tan is required by the client. The cost of one minute, of course, varies in different establishments, but the average is 20 rubles. In elite establishments there may be more than a hundred, but in fact this is just overpricing, because the cost of running a solarium for an entrepreneur is not too high. The solarium can also make money by selling a variety of cosmetics to customers, as well as offering additional services, special massage is especially popular with visitors to the solarium. But massage therapists usually work for themselves, that is, the salon itself simply receives a small percentage for providing space. If we take into account only the income from the solarium (assuming that the price of a minute is 20 rubles, although at the first stages it can be set at 10-15 rubles in order to attract customers), then you need to work out about 60 hours a month to cover your expenses. This is quite realistic even for a salon that has just opened, which is located in a more or less good place, because a client signs up for a course in a solarium, that is, as a result, one client can pay 3-5 hours for several visits. That is, on average, 15 clients per month cover the expenses of the entrepreneur, and all new visitors begin to form his profit. Considering that the salon offers additional services, and also sometimes sells cosmetics, the profit from such a business per month can be very large. By opening new salons, an entrepreneur can receive funds for the further development of his network of solariums.

Ready-made ideas for your business

Matthias Laudanum
(c)

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. You can improve your appearance very quickly with the help of artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place where not only people with a good income can afford to come, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

In developed countries, hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where it is summer all year round, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

The climate in Russia is characterized by a small proportion of sunny days per year, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person’s status.
A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
If you are planning to start such a business in a small town where there are not enough offers of this kind on the market, you should not even think about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include additional services in the range, such as, for example, a phytobar, massage, pedicure and manicure, spa treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as a legal entity or an individual entrepreneur. The second option is easier and more profitable. For a solarium, the OKVED code 93.04 “Sports and recreational activities” is suitable, and if you plan to sell cosmetic products necessary for tanning, also 52.33 “Retail trade in cosmetic and perfumery goods”. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permissions similar to those required for the operation of beauty salons. Employees are required to have medical records. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:

availability of auxiliary premises (bathroom, dressing room, pantry);
availability of storage space for garbage and inventory;
equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

width - 1.5 m;
length - 2 m;
ceiling height - from 2.6 m.

If you are planning to install two solariums, then keep in mind that the total area of \u200b\u200bthe room in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Pay close attention to how the supply and exhaust ventilation is arranged - you should ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one drawback - high rent), in newly occupied houses (the advantage is that there is no competition), on the outskirts of the inhabited, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If shopping centers, cafes, higher educational institutions, gyms are located in the neighborhood, then feel free to rent a room.

Here we will consider an article on how to open a solarium, what you need for this, as well as a business plan for opening it.

In all cities of Russia, the number of tanning studios is quite large, but despite this, the market continues to recruit new people into this business. The solarium is profitable all year round, as in any season there are clients who want to get a beautiful tan.

The first step is to decide on the clientele, and then draw up a business plan. If you want to start a business small, you should buy a few semi-domestic solariums and put them in the nearest salon or sports club. In a couple of months, the devices will reimburse all the money spent.

Business plan

So, consider a free ready-made example of a solarium business plan that will help you open your own business.

The project of organizing a professional studio is quite expensive and requires all the focus on it. At least four different and modern devices (8-10 thousand apiece) are needed in order to attract a more prosperous layer of clientele. It is necessary to work on the design of the premises, add additional services.

The list of expenses will include the purchase of the solarium itself, newfangled furniture, interior decoration items for the institution and other related products. You also need to organize a small phyto-bar inside the salon. In this scenario, the organization is already becoming a tanning studio (investment - up to 100 thousand dollars).

room

The best place to open a solarium is the central part of the city or older areas with a larger number of inhabitants. Positive in this option will be the rapid promotion of business, with the help of wealthy residents of the center. And the negative is a lot of competition and the price for renting a room, which is also not easy to find.

The unit is best installed in a local salon or sports club.

It can be beneficial to open a solarium in a large regional center, because the labor market is not yet crowded here.

You should not spare money for the internal atmosphere, which is created primarily due to the well-designed design of the room. With a more accurate combination of objects and styles, customers will feel more comfortable, and the institution will gain fame.

Solarium equipment

To get started, you can afford to purchase a professional solarium, the price of which is 8-10 thousand dollars. The studio should be equipped with horizontal and vertical solariums from Dutch and German manufacturers (for example: Hapro, Ergoline). Modern solariums (the cost of which varies from 17 thousand dollars) have many different functions. The larger the range of equipment, the more popular the solarium will be with visitors.

There is no need to purchase second-hand solariums, because then you will have to pay extra for maintenance and repairs. When buying three solariums, which will cost about 50 thousand dollars, from one seller, big discounts and installation of the device in the salon are guaranteed.

Additional services

It does not wake up superfluous to put a phyto-bar, which will not only add solidity to the establishment, but also increase income.

For a good salon with a solarium, the presence of an extensive selection of cosmetics is essential. Their purchase should be considered when drawing up a business plan (approximately $ 300 per month).

Staff

It will be great if the corporate identity of the salon is complemented by tanned employees in uniforms with the symbols of a solarium, who are versed in tanning and other procedures provided by the institution.

In addition to consultants, employees should have positions of administrator, cleaner and accountant, and also, with an increase in the range of services provided, positions of a masseur, manicure and pedicure master, bartender, etc.

Advertising

A tanning studio should have a conspicuous illuminated sign (starting from 50 thousand rubles). And signs should clearly show the location of your solarium.

Many manufacturers offer to use their services in the field of business organization. They have specialists who can help with the fundamentals of opening a salon, writing a business plan, training employees, and providing printed materials.

Payback period of the project

Expenses - from 50 thousand dollars, paid off within a year.

Income - 3-8 thousand dollars a month, if there are at least five devices.

Calculation of costs and payback periods of an economy class solarium

Calculation of two solariums of different types (horizontal costing up to 120 thousand rubles and vertical costing 200 thousand rubles).

Costs (excluding repairs):

Rent for the premises - 20 thousand rubles per month (the price is different in each region).
Purchase of solariums - 320 thousand rubles.
The employee's salary is 10 thousand rubles.

Total for the start you need: 350 thousand rubles.

Suppose that 20 people visit the salon per day, their tanning time is 10 minutes, and the cost of a minute is 10 rubles.

Income: 60 thousand rubles.

The payback will be from 6 to 12 months (you need to take into account the cost of changing lamps for a solarium every six months).

Many people are willing to pay a lot of money to become beautiful. That is why the so-called beauty business brings a good profit to the owners. But the creation of a full-fledged beauty salon requires serious investments. How to be a budding entrepreneur? Open a tanning studio. It's much easier and cheaper. In this article, we will talk about how to open a solarium from scratch, how to properly organize its work and how profitable it is.

We study demand

Most entrepreneurs believe that a solarium is a classic seasonal business. But actually it is not. People come to the tanning studio even in summer, because not everyone has time to sunbathe for several hours.

With the right approach, clients will visit the solarium all year round

Tanning in a solarium is much safer than under the open sun, it lays down more evenly and lasts longer than usual. Therefore, you will almost always have clients (but there is still a certain seasonality).

Note: with the right planning and marketing, you will be able to build a steady flow of visitors. Give discounts to regular customers, arrange promotions in “unfavorable” months, and you will receive a guaranteed profit.

Explore the local service market. Find out what your competitors offer, find out what their pricing policy and terms of service are. Think about how you can make everything better and more competitive.

When calculating, do not forget that in parallel with tanning, you can provide other services that will increase your profits. Starting with a solarium, you can create a full-fledged beauty salon, providing the following services:

Production of oxygen cocktails, phyto / fresh bar.
Therapeutic and relaxing massage.
Providing pedicure/manicure services.
Eyebrow correction, eyebrow tattoo, eyelash extension.
Makeup services.
Variety of spa treatments.

It is necessary to think in advance whether you will provide these services or limit yourself to one tanning studio. Based on this, you will select the premises for your business. Remember that in the case of additional services, you will need to equip a separate room.

By providing additional services, you will increase your profits and the number of customers

How to register

Do you want to know what it takes to open a solarium or tanning studio? Unlike a classic beauty salon, studios do not require licensing. You do not have to apply to the relevant authorities and wait several months to obtain a license - you just need to register as an individual entrepreneur or LLC. When registering, you should select the OKVED code 93.04, which allows you to conduct sports and recreation activities.

Additionally, you will need to conclude several contracts:

About regular deratization.
Contract for disinfestation and disinfection.
Agreement on the disposal of fluorescent and fluorescent lamps.

These contracts are concluded with local organizations that have the necessary license to work. You will also need to obtain permission from the sanitary and epidemiological station and the fire inspection about the compliance of your premises with certain standards. At the tax office, you will need to draw up documents for the cash register and approve the control program for the existing production.

Note: To open a salon, you will need a medical degree. If you do not have it, then you will need to hire a person with the appropriate diploma.

Requirements for the premises

What room is suitable for a solarium? In principle, to accommodate one device, an area of 2.5 by 2 meters (at least 2.6 meters high) with supply and exhaust ventilation will be required. Typically, small rooms of 10 square meters are used to install the device. In addition to the solarium room, a reception area and staff quarters are needed. The total area of the premises must be at least 35 m2. If you plan to install three or more solariums, then add another 10-12 m2 for each. For the provision of individual services, premises of 15-20 m2 are also needed.

Vertical solarium takes up almost no space

Where is the best location for your studio? In the city center, in a residential area, near the passage places. A good option for beginners is to rent a room in a beauty salon. His clients may well become yours. You can also chat with the owners of local gyms and place the machines with them.

Note: Almost all modern solariums are powered by 380 volts. Take this into account when choosing a room - pulling a separate line will be very expensive.

What is needed for a solarium

So, you already know where to start opening a solarium - first study the market, then find a room. After that, it's time to start choosing good equipment. There are two ways:

Choose an inexpensive device that only allows you to sunbathe.
Purchase a modern device that performs massage, aromatherapy, etc. during the session.

Read also: Business plan for a beauty salon with calculations: a ready-made example

In most cases, the simplest device is enough to work, so we do not recommend that you overpay for unnecessary functions.

Devices can also be divided into vertical and horizontal. Vertical ones are more preferable - they take up a minimum of space, the body in them gets an even and beautiful tan, since it does not come into contact with the surface. It is necessary to lie down in horizontal devices, so the body in some cases may take an unnatural shape. In such devices, sometimes white spots remain on the skin, which will certainly cause dissatisfaction among customers.

You should also be aware of the existence of special chairs and turbo solariums. Armchairs are used for zone tanning - they allow you to give a beautiful color to your hands, face, neck. A turbo solarium is a modern device that allows you to listen to music, conduct aromatherapy and massage, call employees, etc. while tanning. The price for them is quite high.

In a heavily used tanning bed, the lamps need to be changed every six months.

How many devices are needed for normal operation? We recommend buying one vertical and one horizontal unit. It is not worth saving and buying used devices - you will spend a lot of money on their maintenance and repair. Buy better inexpensive, but high-quality new devices.

You should also provide for the purchase of other necessary equipment: a rack, a computer, various cosmetics, chairs or a sofa for waiting, hygiene items, etc.

Approximately your expenses will be as follows - 400 thousand for the purchase of two solariums, 40 thousand for the purchase of furniture, 25 thousand for various consumables and cosmetics, 50,000 for office equipment.

Staff

Who will work in your salon? If you have time, then you can take on the duties of an administrator and accountant. Then you will need to hire only one person who will replace you as an administrator for shift work. If not, then you will need two administrators and an accountant. You can not hire an accountant for a permanent job - sign an outsourcing agreement and save on wages for a specialist.

Note: administrators should be beautiful, well-groomed girls with pleasant speech and manners. Be sure to teach them how to work with solariums and safety precautions.

The job of an administrator is to:

Book a client for a specific time.
Meet him, consult on all issues, accept payment.
Choose the most suitable tanning program.
Set the desired mode.
Conduct a session.
Follow the client and establish feedback with him.

Your staff must be able to correctly calculate the tan

Marketing

To attract customers, you will need to draw up a competent marketing plan and provide for advertising costs. It must be done before the opening. Usually the budget for this is laid at the level of 50-70 thousand. You will need to create a good sign, place ads on a local forum and in the media, create groups on social networks, launch paper advertising (banner, flyers, various calendars, business cards, etc.). In the marketing plan, it is necessary to describe the logic of transferring an occasional client to the status of a permanent one. Arrange various promotions, issue discount cards to people, make discounts for certain categories of people.

It would also be nice to create your own business card website, where you can place information about the services offered, phone numbers, prices, descriptions of procedures, etc.

Categories

Popular