What you need to open paintball. How to develop a paintball club. Paintball club project: general information and business idea

A successful business can be done not only on food products that everyone needs, but also on entertainment or in-demand services, which include paintball, which is popular today. How to open a paintball club and will such a business be profitable?

A little about paintball

Paramilitary games have always been popular. And today, in the age of office workers, almost constantly sitting at the computer, this statement is doubly true. Where else can you experience an adrenaline rush and feel relieved that the accumulated aggression is leaving. A temporary touch of risk gives an indescribable feeling of the fullness of life and the desire to experience these feelings again. And on such strong emotions, you can make a good business.

But still, you should not take on the opening of a paintball club if we are talking about a small settlement or an industrial town. There, such entertainment will not be in demand, since there is no target audience for which they are designed. In addition, you can really make good money on paintball only if you constantly develop your business, invest in it and offer additional services, and simply expensive equipment purchased and rented out will not bring the desired income.

People need adrenaline, which means they will have to show their imagination and offer customers not only equipment rental, but real adventures.

Register

Have you considered all the important points and decided to create a paintball club anyway? Then you need to register the business correctly, since such a case will not go unnoticed. And in order not to have problems with the law and the tax service, you should:

1. Register - go through state registration and (of course, you can immediately, but an individual entrepreneur is preferable at the initial stage, since it is easier to keep accounts and submit reports). But then, if the business goes well, you will still have to register a legal entity, for example, a paintball club or a federation - this is the only way to hold large-scale sports games.
2. Choose the direction of activity and OKVED codes - for you it will be the rental of sports equipment that does not require certification.
3. Choose the taxation system - the best option -.
4. Find and rent a territory for organizing paintball games. It can be either a sports club in the city, or an industrial long-term construction on the outskirts of the city or in the suburbs.
5. Purchase (or rent) the required equipment.

Where will we play?

When it comes to the most suitable places for paramilitary games, the first thing you should pay attention to is old military or test sites, abandoned or unfinished industrial facilities, basements, former military units, old warehouses or factory floors. If the object is located outside the city, then it is better to organize your base nearby with a small campsite or a couple of houses, where customers can leave their things, change clothes, wash off the paint and relax. Ideally, if there is also a barbecue area or a cafe, a comfortable shower and transport (you can buy or rent it, or you can conclude an agreement with a transport company), which will take the game participants to the place. Of course, you will also need to fence with a net and guard the facility.

If you are looking for a place for a sports club in the city, then you should pay attention to the convenient location and the presence of a nearby transport stop. And in general, it is better to rent a room where people are always ready to continue the fun - not far from entertainment venues.

Necessary equipment

It must be said that when organizing a paintball club, the main expense items are, of course, the rent of a training ground and sports equipment, for which you also need to purchase consumables. Everything you need to play can be purchased or rented. So, you will definitely need:

Staff

At first, a paintball club will need a manager who will work with clients, issue uniforms, equipment, consumables, manage a warehouse and purchase consumables, as well as a trainer-instructor who will work at the training ground, helping the participants in the game. His duties will include demonstration of equipment, rules for handling it, assistance at the pit stop, refereeing. The manager can be the owner of the business, who will also take on the duties of an accountant and personnel officer. You will also need a watchman (guard) for the night.

If the business is actively expanding, then it would be wiser to hire an accountant, another manager and an instructor who will conduct a training course.

Pricing policy and additional services

In fact, by organizing a paintball club, you create a sports rental. But of course, as a business, paintball shouldn't literally be about letting other people play with your toys. But in general, it is from the rental of forms, markers and additional equipment that the main revenue will come. Therefore, you need to set a reasonable rental price for equipment, uniforms and protection, as well as sell ammunition for yourself (by the way, they bring 100% income).

For connoisseurs, you can hold paintball grenades and markers with a high rate of fire, additionally install collimators on weapons. And if you also organize a crossbow shooting range or equipment rental, for example, ATVs, on the territory of a training ground or sports club, then a quick return on investment is guaranteed.

Business Specialization

Even at the planning stage, when drawing up a business plan for a paintball club, it is worth clearly defining the specialization of the business and the organization of work with clients. If you want to organize corporate holidays and offer team building services, then you need a good coach who will work with teams and the right approach to clients. This means that prizes will be required, and the emphasis in the game will need to be on team building.

If we are talking about youth recreation, then it is better to think over promotions for students and schoolchildren and interesting game scenarios in advance. Depending on which direction you choose, appropriate advertising will also be required.

Advertising

You don’t need to spare money on advertising, because the more people learn about your club, the more potential customers you will get. This means that we need posters, business cards, an interesting website on the Internet, promotions in public transport. It is quite difficult to make a universal advertisement for such a business, therefore it is better (if, of course, you are planning to work in several directions) to think separately about advertising for young people with an emphasis on creative and fashionable recreation and advertising for corporate clients and distribute it purposefully among potential consumers of services.

Those who already work in this business note that the main difficulty is organizing games in the winter. Firstly, in winter the activity of those who happily run around the range in search of adventure decreases in winter, and secondly, in difficult climatic conditions, the requirements for rest are different: a bathhouse or sauna, a place to relax, parking (or better, a guarded closed territory).

In addition, you should plan in advance work with inventory, repair and maintenance of equipment, as well as the purchase of consumables.

But, do not forget that the main thing in such a business is constant development. You can hold city competitions by concluding an agreement with the youth policy department in the local administration, you can work with social services and deal with children from dysfunctional families. In any case, participation in such programs will be a good advertisement and will attract additional customers. It would be nice to organize a permanent team or a paid training course for beginners.

Another important point is the safety of the players. Of course, you can’t get seriously injured from a ball of paint, but bruises and bumps during such a game are a common thing. In addition, while playing, participants can get into an open area or suffer due to violation of the rules of the game. All this must be warned in advance of the participants in the game, who must understand that they are adults and are responsible for themselves. Therefore, it would be useful to sign a document in which customers confirm that they are warned about possible injuries and the consequences of violations of the rules and have no claims against the club. This can be fixed in the contract for the provision of services or in an annex to it.

Financial aspect

It's time to calculate how much it costs to open a paintball club. By the way, prices for paintball equipment are usually set in dollars, so the calculation in rubles will be approximate. So, the main items of expenditure are:

Now let's calculate the monthly expenses, based on the fact that the club has a manager, an instructor, a manager (owner) and a night watchman (security guard):

As can be seen from the calculations, the opening of a paintball club will require at least 456,500 rubles of initial investment. How quickly they pay off depends on where the club will operate and how the business will go. It is impossible to predict this in advance, but on average, the payback period for such a project is 8-9 months. As for the monthly expenses, they will amount to approximately 192,000 rubles.

It is clear that talking about a specific amount of income in such a business will not work, but you can voice the income items, and it is up to the owner of the business to set the amount of the cost of each point. At the same time, it is worth considering the demand for paintball in a particular city and the fact that the markup on consumables is usually 50%.

• Entrance fee (may not be).
• Equipment rental (markers).
• Sale of balls (one player will need about 400 pieces per game).
• Rental uniforms and protection.
• Additional services (anything: from renting a cottage and using a shower (sauna) to shooting at a shooting range and renting ATVs).

Business plan

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The number of players who are fond of playing paintball is growing every year. Paintball clubs have long been part of the entertainment industry, and, actively developing, have firmly occupied their niche. New paintball clubs appear on the market, as well as suppliers of paintball equipment, manufacturers of camouflage equipment. If you approach this game from a practical point of view, then opening a paintball club may well be a cost-effective project.

In order for paintball, as a business, to justify financial investments, to become not just a hobby, but a source of high profit, it is necessary to simultaneously focus on several areas of work. In addition to the organization of games, there are also many other opportunities on which you can and should make money. And, first of all, you should bet on corporate holidays.

The leaders of many companies prefer to take their employees to nature more often, giving them the opportunity not only to relax with health benefits, but also to communicate and get to know each other better. And paintball in this respect is the best option, especially if the company's staff consists mainly of representatives of the stronger sex.

A competent organization of a paintball club provides for work in several directions at once. Otherwise, you can not count on a good profit. The organization of the training process for security and law enforcement agencies, holding field events has good prospects. A paintball shop that sells all the equipment you need to play - paintball kits, equipment, masks and vests, as well as video instructions that tell you how to load weapons and how to use them correctly will bring solid profits to your business.

The number of additional services often includes the organization of corporate events, which include not only directly paintball competitions. For example, after a game of paintball, business consultations can be held for company employees, the premises for which are provided for a fee by the owner of the paintball base. Corporate games are also beneficial because company owners usually order a full range of services: delivery to the base and back, meals, some additional entertainment. But in order to satisfy all the needs of the client, the entrepreneur must build a base with a superbly developed infrastructure.

If you are thinking about how to open your own business - a paintball club, but do not know where to start opening, carefully study a professional example of a business plan for opening a paintball club with ready-made calculations. This document contains a detailed description of each stage of creating a business. You will understand what type of taxation paintball belongs to and, most importantly, you will gain confidence in yourself and your abilities, which will allow you not to leave the race even in difficult conditions.

The history of paintball in our country has no more than 20 years, and only at the beginning of the new millennium this market began to actively develop, growing with more and more new players. Of course, this business manifests itself most clearly in large cities. Although recently some activity has begun to be observed in the regions, where it is also becoming fashionable to play a game of paintball.

Such a grandiose business project as a paintball club does not fall into the category of low-cost types of business. Despite the fact that the arrangement of a paintball base does not require excessive aesthetics and comfort, the cost of building and equipping it amounts to tens of thousands of dollars. The total cost of investing in paintball can vary significantly - from 20 to 90 thousand dollars.

The end result depends on the cost of renting a land plot, its area and prices for paintball equipment - guns, balls, ammunition. For example, buying paintball guns in China, you can save a lot, but there is no need to talk about some high quality equipment here.

Deciding, out of a desire to save money, to limit himself to creating only one area for playing paintball, a businessman makes a serious mistake. People come to play paintball with whole companies, while they count on high-quality service, which will be provided only due to the well-developed infrastructure of the base. Lack of amenities is a sure way to lose all customers. Therefore, when thinking about where it is better to start and how to open your paintball, first of all, take care of the availability of favorable conditions for a good rest. In this regard, the most profitable lease of the territory in the immediate vicinity of any recreation center.

The expenses of the club consist not only of the rent for the land plot and the construction of the base. A significant share of the cost item is the cost of equipment for playing in a paintball club: to open it, you need to buy at least 20 sets of markers, camouflage suits, vests and other equipment. One such set costs at least $400. It is easy to calculate that the purchase of 20 sets will result in a very significant amount - about $ 8,000.

A business such as a paintball club involves the construction of various forts, bunker shelters, without which it is difficult to imagine an exciting game. The entire territory of the playground must be fenced with a special net, which will also require additional costs. It is impossible not to take into account also the depreciation of paintball equipment and the regular updating of playing equipment. When calculating the total cost of investment that is required to open a paintball club, many entrepreneurs use a good example of a paintball business plan. With its help, it becomes much easier to perform the required calculations. And, despite the fact that paintball can hardly be called a business for beginners, having this document will help even an inexperienced entrepreneur to cope with any difficulties.

This gambling team game, which gives the opportunity to shoot at each other without harm to anyone, has long been a well-deserved success. And not only among the representatives of the stronger sex. Many women visit paintball clubs with pleasure, realizing their cherished childhood dreams.

The organization of such a business as paintball has good prospects, as such services are becoming more and more in demand. But again, not in every region. Therefore, the role of competent marketing research is so important, which will accurately determine the demand and level of competition.

Experienced businessmen strongly recommend resisting the temptation to save money on this seemingly not too obligatory procedure. If your idea of ​​starting your own paintball club turns out to be financially untenable, you could lose all the savings you have invested in this business. At the same time, a well-executed analysis will allow you to adjust the business idea depending on the situation, or completely abandon a premature decision.

A businessman who plans to organize his own paintball club, like any other entrepreneur, will have to go through all the circles of bureaucratic hell in order to obtain permission to carry out this type of activity. To do this, you need to visit the Pension Fund, IMNS, Rospotrebnadzor and Pozhnadzor, as well as the local administration. When choosing a form of taxation for paintball, experienced market players are advised to focus on the "simplified".

The choice of territory for the base is the most important stage in the organization of the club, paintball buildings and structures, as a rule, should be located at some distance from residential areas and crowded places. But at the same time, the presence of a convenient transport interchange is a prerequisite. When opening your business - a paintball club, make sure that your customers can come off "to the fullest", which requires a spacious area equipped with everything necessary for a good game. The payback of a paintball club directly depends on the number of clients, so it is necessary to create the most attractive conditions for them.

The optimal base area for playing paintball is 1 hectare. On this site, you can place not only 2 playing fields, but also spectator stands, a cafe or bar, a briefing area, and a shooting range. As for the purchase of paintball equipment for opening a club, at least half a million rubles will be required for these purposes. Prices for high-quality paintball equipment are quite high, but if you want to organize your own club and achieve high profits, you should not save on this. Payback business - paintball, has recently remained at a high level. If everything goes well, you can reach the break-even point in six months.

The advantage in this situation is on the side of those entrepreneurs who place special hopes on a professional business plan for creating a paintball club. With its help, they manage to solve the most difficult issues and identify the likely risks that will inevitably meet on their way. The recommendations of professionals allow them to confidently move towards their intended goal and easily bypass even experienced competitors.

Hard work, infrequent weekends and the dynamic rhythm of life leave very little time for modern man for entertainment and recreation. And the need for the latter is very acute. Add to the limited time still the need to maintain physical fitness, and the situation becomes very sad. Stress, tension, anxiety need to be constantly relieved, and paintball becomes an excellent solution. After all, it allows you to maintain good physical shape, get a boost of adrenaline and vigor and develops strategic and tactical thinking, raises team spirit, effectively relieves stress and gives unforgettable and vivid emotions. The game of "war" is popular not only among young people, but also older people. Women and children take part in it with pleasure, and for many paintball becomes a way of life or even a professional activity. All of the above makes the game investment-attractive, and the business plan of a paintball club is relevant and in demand.

In favor of opening a paintball club, a large number of arguments can be cited. Firstly, no special physical training is required to participate in the game; any person who, for health reasons, is not prohibited from physical education, is allowed to participate in it. Paintball rules are very simple and understandable to everyone. This is not a highly intellectual game in which participation is limited.

Paintball is a team game accessible to everyone, covering a large target audience.

Secondly, paintball is an active entertainment, often taking place outdoors and with physical activity. That is, it is quite possible to replace a game with a trip to the gym or just pull people out from behind the computer.

Thirdly, paintball gives a controlled release of aggression and relieves stress. With appropriate refinement, it can act as an effective team building for team building and improving the psycho-emotional climate in the office or at the enterprise, identifying leaders. Paintball can become an element of the military-patriotic education of young people in terms of preparing for military service, mastering the skills of handling weapons, and communicating combat tactics. Finally, this is just a fun sports adventure, an interesting format for an anniversary or other holiday that will be remembered by all guests for a long time.

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How and where to open a paintball?

Choosing a location for a paintball club is an extremely important aspect that directly affects the profitability of a business. The playground must necessarily be transportable, interesting and not trivial, as well as convenient and safe. The most rational place for organizing a paintball club is objects with existing infrastructure and premises: pioneer camps, tourist centers, boarding houses, rest houses. Playgrounds fit very well into places with natural obstacles: pine forest, abandoned buildings. But abandoned and remote does not mean unprepared. The safety of the players should be a priority, so all playgrounds should be carefully prepared (removing barbed wire, inconspicuous ditches, repairing floors, checking attics and roofs). If paintball involves a country holiday, then it is logical to supplement the club with other entertainment:

• billiards;
• tirom (bow, darts, crossbows);
• sauna or bath;
• mini-football or volleyball;
• picnic area (brazier, tent, umbrella, gazebo);
• karaoke bar.

It makes sense for a country paintball club to provide as many extras as possible to keep guests on site for as long as possible. The entertainments associated with paintball do not require special sportswear, but the pleasures received from them turn into a good source of additional profit, which should not be neglected. Country paintball benefits from lower rents, a wide range of services, related entertainment, and larger spaces. Among the minuses, it is worth highlighting the transport difficulties (delivery of personnel to work, transportation of products and materials).

If a paintball club is located within the city, then a developed line of urban transport will attract customers without their own car. In addition, the flow of players on weekdays will be clearly higher than in a country paintball club. Disadvantages - the need for enhanced protection of property and bystanders from an accidental shot, high rent, increased interest from the public and administrative authorities, fencing sites with protective nets. Think carefully about all the nuances before deciding to open a country or city paintball club.

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Paintball: organizational and legal aspects

To conduct business activities on the territory of the Russian Federation, you need to choose a convenient organizational and legal form. Depending on the personal preferences of the founders, this may be a closed joint stock company, partnership, limited liability company or individual entrepreneurship. The question of how to open a paintball club invariably raises the need to obtain additional permits and licenses. A paintball marker belongs to sports equipment that is structurally similar to a weapon (TN VED group “Sports inventory and equipment”), therefore it is not limited in civil circulation, a special permit for the purchase, carrying and use is not required. The activities of a paintball club are also not subject to licensing.

The second step is finding and renting a suitable site. The most comfortable fields are 50x70 m in size. For a newly opened paintball club, at least two such sites are needed, later their number can be increased. The cost of renting a territory is influenced by a huge number of factors, so it is difficult to name an average figure. Check prices in your area. Each site should be equipped with shelters and obstacles, both natural and man-made. It all depends on your imagination, the features of the premises and the means. Shelters can be built from tires, car skeletons, wood. Stage 3 - ammunition. At a minimum, you will need 10 sets of equipment to organize a 5v5 game. If possible, buy more.

The full set of equipment includes a marker, mask, protective vest, camouflage. Sets can be completed independently or contact specialized stores, which often offer volume discounts. An average set of equipment for 10 markers costs 80-90 thousand rubles. Cylinders and a filling station are attached to it. 30-35 thousand rubles is the accompanying kit with spare feeders (capacities where balls are poured for shooting), harnes and tubes, 20 sets of uniforms and vests, 10 boxes with balls and referee equipment. Please note that carbon dioxide cylinders operate at positive temperatures, for games with air temperatures below zero, nitrogen cylinders are used.

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Paintball costs

The answer to the question of how to open a paintball must also cover aspects of the number of attendants, whose salary is included in the total costs of the founders. There must be a referee in the club, depending on the number of playgrounds, even several referees. Their responsibilities include conducting safety briefings, developing game scenarios, training in handling weapons, and arbitration functions. Judges, in fact, are the administrators of the club. It is customary to consider one judge for a maximum of six people. In addition, a paintball club will need a technician to maintain equipment, a cashier-accountant, a manager to communicate with clients and organize the work of the club, and purchase materials. Additionally, a paintball club may have a driver, cook, waiters, bartender, barbecue or other positions depending on the size of the club and the range of services provided.

An approximate estimate for opening a paintball club in a major Russian city looks like this:

• registration of a legal entity - 10,000 rubles;
• rent and arrangement of playgrounds - 50,000 rubles (the cost is not fixed, it may vary depending on the materials used and the scale of investments);
• 20 game sets 250,000 rubles;
• staff salary - 90,000 rubles per month (full-time accountant and technician receive from 15,000 rubles, judges (3-4 people) with piecework pay of about 2,000 rubles a day - 60,000 rubles a month);
• ammunition and equipment repair - 200,000 rubles per month (3-5 boxes of 2,000 balls per day, each box costs about 1,500 rubles).

In total, the initial expenses are about 300,000 rubles, and approximately 300,000 rubles will be spent monthly on servicing the club.

The business plan of a paintball club is designed to evaluate the economic efficiency of a commercial project and its development prospects in the current market conditions. A ready-made paintball club business plan with accurate financial calculations can be submitted to an investor or lender for consideration, so all assessments and conclusions, as well as financial calculations, must be made taking into account the actual state of the market and possible risks and force majeure situations.

Paintball club project: general information and business idea

The project to create a paintball club includes several points:

• - creation of an enterprise with high profitability;
• - obtaining high and stable profits - after 24 months, the income indicator should be at least 150% annually;
• - meeting the needs of the target audience.

The main activity of the future organization is the provision of paintball services.

The general facts and figures, which are presented in more detail in the financial section, are as follows:

• — the main source of financing is a commercial loan in the amount of up to 5 million 40 thousand rubles. The same amount will be equal to the total cost of the future project;
• – loan term – 24 months, during which the new business must fully pay off and begin to bring a stable profit. At the same time, according to preliminary estimates, the business will begin to pay off already 7 months after the start of activities;
• - interest rate on the loan - 16%, in the future it may be reduced;
• - the amount of interest payments on the loan will be from 100 thousand rubles;
• — the total economic effect from the implementation of the planned project within 2 years is from 758 thousand rubles or more.

When planning a business, the following risks will be taken into account:

• - high initial investment;
• - limited target audience, as a result - insufficiently high demand;
• - high level of competition in the industry.

The paintball club belongs to. The essence of this team sports and technical game is as follows: the players are divided into 2 teams and receive pneumatic weapons that shoot gelatin balls filled with water-soluble paint. The game process lasts 10 - 15 minutes and aims at an attempt by the players of both teams armed with such weapons to capture the flag located in the center of the field in order to move it to the opponent's field. In the process of completing this task, participants must hit the maximum number of representatives of the opposing team with paint bullets. The number of defeats is determined by the number of paint spots on the players' clothes. They usually play in an open space - a forest area or in a field equipped with natural or artificial shelters.

The advantage of paintball is that it does not require special skills or good physical shape to play. It does not really matter the age and gender - everyone can be united in one team.

The popularity of paintball lies in the fact that it is a unique synthesis. This is especially important in the context of the growing popularity of the outdoors and the mass craze.

The target audience of paintball is traditionally not very wide: fans of adrenaline and active sports usually do it. But lately, the area of ​​interest in this game has been expanding. For example, this type of activity is often used by parents and educators as a way to distract teenagers from street entertainment. Paintball can be a good option. For example, many modern concepts of team building are based on such a collective pastime.

According to the statistics of the relevant market segment, in recent years it has been developing steadily, constantly expanding the range of services. Therefore, a new club that offers potential customers one or more types of sports should be oriented to the existing dynamics of the industry and the level of development of competitors.

The main features of the opening of the paintball club - in the video:

Stages of creating a paintball club

The process of preparing for the opening and start of the work of a paintball club consists of several main stages, not counting the preparatory one - studying the relevant market segment, the level of competition and pricing policy in the industry.

You can briefly describe the process of creating a paintball club in the following paragraphs:

• - lease of a site, equipment in an appropriate way and preparation for work;
• - registration of an enterprise - LLC or individual entrepreneur;
• - hiring;
• - advertising campaign;
• - opening and start of work.

In more detail, in accordance with the deadlines set for each stage, the process of founding and developing a paintball club can be represented as follows:

Paintball club equipment

Getting directly to creating a base for playing paintball, you should start by finding a suitable area. The chosen place should be spacious enough for the active movement of players and the creation of the necessary complex of playgrounds. In addition, the site must meet a number of standard requirements:

1. — comfort and safety for players;
2. - Proximity to the settlement and convenient transport interchange - the city should be no more than 30 minutes away. But it is preferable that the base is located within the city, since only car owners will come outside of it, which will significantly narrow the target audience;
3. - minimum costs for the creation and operation of the organization.

When deciding whether to open a paintball club within the city, it is worth considering that by placing such an organization near settlements, it is necessary to ensure good protection of property from outside intrusion, as well as provide reliable protection of the surrounding residential areas from noise. Otherwise, there is a risk of misunderstandings with local residents or authorities. Among other things, the rent within the city is an order of magnitude higher, however, there will be less costs for the delivery of materials and equipment, the transportation of personnel and other technical expenses. The advantage of the location of the base outside the city in the first place will be the absence of possible claims from neighbors or local authorities and relatively cheap rent. In addition, by opening a paintball club away from the city and creating the appropriate conditions, you can count on a more elite and solvent contingent - such clubs often become a vacation spot for wealthy visitors and corporate clients. But in this case, it is necessary not only to provide elite class services, but also to equip the related infrastructure - a restaurant, a tennis court and other additions to the main service.

The equipment of a paintball club is quite expensive - it is distinguished by the need to purchase a large number of consumables.

In addition to the basic equipment, it is important to take care of the musical accompaniment. Background music is an important element of the overall flavor of the club. It should not distract from the gameplay and create a certain mood.

The territories of former children's camps and boarding houses will be convenient for arranging the club, since they are initially equipped with the necessary infrastructure and have enough free space. For playgrounds, a pine forest is suitable, as there is good drainage and the soil promotes active movement. It is desirable that this place has abandoned, possibly dilapidated buildings - they fit well with the concept of paintball.

The total area of ​​the paintball base will be from 2 thousand square kilometers or more, depending on the planned scale of the organization. It is good if the leased or purchased site allows for the possibility of expanding the playgrounds in the future, so the larger the space initially, the better. In addition, in some situations, for example, in the case of a tournament, a one-time expansion of the site may be required. Therefore, it is important that the club has free space.

For the convenience of visitors on the territory of the club itself and outside it, it is desirable to place signs and useful signs, additional benefits will be the equipment of locker rooms, showers, as well as a cafe or a small restaurant. And if you additionally offer visitors an expanded entertainment infrastructure (archery, billiards, volleyball or mini-football), this will attract and retain more customers.

This project considers the possibility of creating 2 - 3 sites within the city (or 3 - 4 outside it), as well as one shooting range. Each of the sites will have a size of 50x80 square meters. meters. It is desirable that the sites have a different relief and differ in the nature of the landscape. For example, one of them may be in the forest, the other may be equipped with artificial shelters, etc. It is important that outsiders do not enter the sites during the shooting, for which it is imperative to provide for the presence of a good fence and protection of the territory.

Closed rooms for locker rooms and showers should also be equipped immediately. It is also desirable to have a properly equipped reception area, where the reception and lounge for clients will be located. You can also open a small cafe or buffet there. Additional profit will be brought by the sale of water, coffee and other drinks, which will come in handy after an intensive holiday. Another obligatory group is the technical premises where the markers will be stored and maintained. Under the canopy there should be a filling station for equipment. Separately, there is a locker room and a rest room for staff, an office for the head and, if necessary, other office premises.

The next important point in creating a paintball base is the purchase of equipment. The main obligatory tool will be a special marker - a device from which the participant shoots balls with paint. The question of whether it is worth considering it a weapon is still open to many club visitors. But the legislation clearly defines what a weapon is, and in accordance with the official definition, markers cannot be attributed to weapons. According to the same law, paintball markers belong to sports tools that have only a constructive resemblance to weapons. This information should be immediately conveyed to visitors and potential customers. For example, you can post this information on the official website of the club, as well as on the territory of the organization itself, in the rules for using the services of the club.

The list of basic equipment for a paintball club includes the following mandatory items and approximate prices:

• - masks - designed for entry-level players, equipped with a new lens change system - from 2,300 rubles;
• - markers of various types and calibers - 25 thousand rubles;
• - gloves, knee pads and elbow pads - from 800 rubles for a pair of gloves or more;
• - feeders - from 1100 rubles;
• — high-pressure cylinders with a volume of 10 liters — 2,100 rubles;
• - protective vests, camouflage complexes - 2,400 - 2,600 rubles;
• — gas stations — from 1,700 rubles;
• - ramrods - from 140 rubles;
• - paintballs - from 1,500 rubles.

Additionally, you will need your own vehicle - preferably a minibus. To reduce costs, you can buy a used car.

The presence of quality markers is one of the most important conditions for the success of the club. It is the number of markers on the balance that will affect the throughput and turnover of the club. When buying markers, you should pay attention to their reliability and ease of use. For ease of use, it is worth giving preference to semi-automatic devices, it is also advisable to purchase pumps, or markers with manual filling of balls, and pistol-type markers. Each of these varieties has its own characteristics of use and its target audience. In the kit for the markers, you will have to purchase barrel plugs, which are mandatory according to safety standards.

Cylinders - sources of gas will also be mandatory. The minimum volume of a paintball cylinder is 12 g. The most capacious of those currently used are 0.8-liter containers, which are enough for 600 shots. A feeder is attached to the marker - a magazine for balls, made of plastic and also having a different capacity. For pump-action markers, feeders for 40-50 balls are usually used, and for semi-automatic markers - for 180-200. When purchasing equipment, it is worth purchasing several different containers for different applications.

The safety of the players is ensured by a protective mask - one of the most important elements of equipment, without which a participant cannot enter the site. The mask should be easy to use and easy to clean daily. You need to buy masks based on a team of 10 players and 2 judges. Thus, the minimum number of protective masks should be 12 pieces. At the same time, judges should purchase masks of excellent color and design - since they spend more time in them, the devices should be light and comfortable.

The next most important item is the purchase of a filling station for gas cylinders. It is a set consisting of hoses, valves and taps, and is attached to the cylinder. It is desirable that, in addition to the main gas station, there is a spare at the base, since its failure can suspend the work of the club and bring significant losses.

When purchasing equipment and supplies for a paintball club, it is important to pay attention to the availability of a sufficient number of spare parts. Mandatory sets of gaskets, wrenches, screwdrivers and other standard tools for repair work. For the work of judges, you will need a special tool - a ramrod, designed to clean the barrel when the ball is split. They are purchased according to the number of judges in the club - only judges work with them, and they are also responsible for the safety and integrity of the ramrods. Additionally, you will need scales to control the filling of cylinders, a chronograph to measure the speed of the ball, and a protective net that encloses the field.

Since the player is given a clean uniform before starting, it is necessary to purchase a sufficient number of sets - for each marker there should be 2 sets of clothing with protective masks and bandanas.

All equipment and inventory must be regularly monitored for compliance with quality and safety requirements. If necessary, it is imperative to carry out systematic repairs and replacement of individual items of equipment.

About the technical support of the paintball club - below in the video:

Staff recruitment and marketing business plan for a paintball club

The number and qualifications of the staff of the club depend on its specifics and the scale of the services provided. Usually at the initial stage you will need 2-4 judge-instructors, 2 administrators, the founder himself, who usually acts as a manager and accountant, as well as technical staff. If additional areas, cafes or other recreational and entertainment facilities are opened in the club, more workforce needs to be attracted. The salary for most employees will consist of a minimum wage and a percentage of the club's income. Regardless of the size and composition of the staff, the most important condition for success will be a high level of professionalism of the staff. Employees should be selected not only on the basis of work experience, but also taking into account their personal qualities, primarily the ability to find an approach to any client.

Marketing Campaign will be based on the general state of the market and the level of demand in the selected area. The recent crisis of 2014 must also be taken into account, which threw back many enterprises specializing in sports entertainment. Paintball is one of them. In recent years, new organizations offering this type of leisure have appeared on the market, due to the increased interest among the population.

When developing a business marketing plan, you should determine the main contingent of the target audience. Potential clients of the paintball club will be young people aged 20-35 who prefer sports and outdoor activities. According to statistics, the largest number of the target audience (45%) falls on clients aged 25-35, another quarter of visitors are in the age group 20-25. At the same time, about half of the visitors are corporate clients aged 20-35.

To increase the attendance of the organization, you should conduct a comprehensive study of the industry and study the features of the proposals, the advantages and disadvantages of competitors.

Evaluate competitive enterprises according to the following criteria:

1. – convenience of location, including remoteness from the city, transport interchange and parking availability;
2. - schedule;
3. — the quality and workload of the sites;
4. - price policy;
5. - the level of service.

After the general level of representatives of the corresponding market segment is determined, it is necessary to develop a concept for promoting a new enterprise on the market. First of all, you need to consider which segment the future club will belong to - economy class, middle class or business class. The most demanded and perspective standard price segment. Representatives of the middle class play paintball in such clubs, and corporate clients also turn to them.

To do this, you need to promote a new business in several directions:

1. - in an online format: create your own website and engage in its online promotion; advertise your services on social networks, forums and classifieds sites;
2. — develop profitable offers for corporate clients;
3. - use existing media for advertising purposes;
4. — distribute leaflets, business cards, place banners and billboards advertising the club.

The best way to promote the services of the club will be to maintain a high level of service and the availability of profitable offers for regular customers.

Registration and tax registration business plan for a paintball club

The legal basis for a club specializing in the provision of sports and active entertainment services can be any. In this case, both an individual and a legal entity are suitable. But most entrepreneurs decide to open an enterprise in the status of an LLC. In comparison with other legal entities, this format provides for a minimum organizational and tax burden and at the same time gives wider powers than individual entrepreneurs.

The format of a non-profit organization is also possible, but in this case the main goal of founding an enterprise is to achieve socially useful goals, and not to make a profit. Therefore, in this case, certain bureaucratic nuances will take place. For example, any profit received by the organization cannot be distributed among its founders or participants - their income will be officially accrued wages. It makes sense to form a non-profit organization if it is planned to work mainly with schoolchildren or special social groups, as well as when a state grant is allocated for the opening and development of an enterprise.

Thus, taking into account all the nuances, the opening of an LLC makes the most sense. Such a structure requires a small package of constituent documents, a list of which can be obtained from the department of the Federal Tax Service or relevant regulations, as well as copies of personal documents of each of the founders. In addition, the payment of state duty and the contribution of the authorized capital in the amount of 10 thousand rubles are obligatory. The term for registering an LLC is up to 2-3 weeks, subject to the submission of a complete package of documents.

Since the issue of whether paintball markers belong to the category of weapons is clearly defined by law, a paintball club does not need a special license to own and operate weapons. This information can be clarified by studying the special law on licensing:.

The tax burden of an organization providing entertainment services does not present any particular difficulties or additional requirements. The list of mandatory taxes includes the following items:

Financial calculations

After studying the offers existing on the market and the average pricing policy in the industry, an approximate price list for the club's services will be drawn up. Approximate prices for basic services will be as follows:

The general list of expenses for opening a paintball club, including start-up investments and expenses that the founder faces during the first month and year of the club’s operation, can be summarized in the table:

The structure of projected income is calculated taking into account the approximate prices for the main types of services. The seasonality of the business, possible force majeure situations and existing risks should also be taken into account.

In general, the sales forecast for paintball club services is made based on several main criteria:

1. – analysis of demand in the market segment of interest;
2. — analysis of the general state of the market;
3. — conclusions about the state of the selected market segment and the sale of relevant services.

It takes into account 2 main stages of doing business - the first 12 months from the start of the activity, which make up the investment period, and 13 - 24 - the stages of operation.

If the trends indicated in the plan continue to operate during the first two years of the project, including the increase in the volume of services and consumption will be 4-20% per year, the growth in sales over 12 months will be more than 14 million rubles.

The study allows us to conclude that a paintball club has a high level of prospects as a business entity. This type of business is classified as high-risk due to the significant cost and limited target audience. But with a competent marketing policy, sufficient financial investments and the presence of the necessary knowledge and skills of the manager, this business will bring a stable profit by the end of the first year of operation.

Details about equipment for paintball - in the video:

Paintball is a great option to start your first business, which will start to make a profit and just allow you to get comfortable as an aspiring businessman. We offer you information that will help you understand this matter, understand where to start and what actions to take to organize a business.

How to open such a business?

It should be noted right away that this entertainment has become an interesting basis for tournaments and trainings that allow you to train a squad or just hold a sports competition and test teamwork. As for our region, this type of entertainment is just beginning to develop. Everyone would like to try their hand and try to prove their superiority.

It is enough just to organize a platform for such actions, you need to find a free place, try to do it in well-populated areas and do not forget about additional services in the form of a barbecue, cafes and animators so that you have a supporting component of the business. Therefore, in order for you to receive all the necessary information regarding the organization of this business, you just need to familiarize yourself with our further information, which will allow you to gain knowledge and guidelines that allow you to organize such a business.

People cannot live without impressions, so this type of business is quite promising and interesting. Such a business will not bring you enough profit if it becomes temporary. Therefore, if you want to seriously engage in such matters, then you should open a business from scratch and try to actively engage in this, developing and expanding it.

To do this, it is enough to go to special structures to register yourself as an entrepreneur. Then you have to open a legal entity and you will have the right to hold various sporting events. Do not forget to conclude an agreement with the city administration in order to coordinate your entertainment with their understanding and permission. After that, the bureaucratic red tape will end, and you can start organizing a business.

Checklist of business registration steps

1. We fill out an application for state registration in the form No. 21001 and do not forget to sign it (you can download a template to fill out).
2. Make a copy of your passport and attach a copy to the application.
3. Then you should pay the state fee (its amount is 800 rubles) and attach a receipt to the application (original). You can do this in any government institution through the terminal.
4. If your passport did not have a registration page, you must obtain a document confirming your registration and place of residence and attach a copy of it.
5. With these documents, you must go to the tax authority at your place of residence and submit papers to open your business in a special window in the tax office (the coupon is taken in the tax office itself).

After your documentation is ready, and you will have the right to organize a place, it is time to think about where exactly you can organize such entertainment. At first, you can consider a small area in some entertainment center. It's quite a profitable place, as people go to places like this to drink and have fun, so paintball can be a great option to keep the fun going.

But it should be borne in mind that a particularly large site cannot be organized on them, so you will have to be content with what is, in addition, if you take equipment, you will immediately understand why there is so little space. It is also worth considering that the room can be very hot, so you need to organize something like this in nature.

The second option is to organize a special place for paintball. Immediately make a reservation that such an idea will require you to spend a lot of money. Fencing of the territory, installation of equipment, constant security and many other factors are taken into account. Therefore, if you have a large amount of financial resources, then this option will be the best. If you do not have a financial basis, then you should think about the budget option.

As for the budget option, it is just buying equipment and playing in nature. You need to spend money on inflatable shelters, uniforms and special vehicles that will transport teams to the venue, which you will personally agree on. It is desirable that it be in nature, where there are no people. Choose any option from those offered and consider your next steps.