Russian market of heating equipment: state and prospects. Russian market of heating equipment: current state and prospects

Understanding the main drivers and market trends allows you to correctly allocate the company's resources, which is necessary for the formation of a long-term sales strategy and business development. Consider the dynamics of sales of gas boilers in Russia from 2008 to 2015.

The market for gas boilers grew steadily until 2014, with the exception of short-term recessions in 2009-2013. If the decline in 2009 was the result of the global financial crisis, then the fall in 2013 was the result of political and financial problems directly in Russia, whose economy was on the verge of recession.

Positive indicators in 2014 are not associated with positive processes; on the contrary, the sharp weakening of the Russian ruble, caused by the rapid decline in world oil prices, led to inflation. The population, mindful of past crises, got rid of the depreciating national currency and massively bought everything that might be needed in the foreseeable future, including boilers. It was this fact that influenced the 2015 data, when we saw a sharp drop, especially compared to the breakthrough year (Fig. 1).

According to the agency "TOP-Marketing"; regarding the supply of boilers, according to the results of nine months of 2016, we see a decrease of 15% compared to 2015. This suggests that the current decline in sales is of a protracted nature and can be seen as a trend, which differs significantly from the situation in 2009. To understand the reasons for what is happening, consider the factors that have a key impact on the gas equipment market.

The first is construction. Until mid-2014, this industry was on the rise. For example, in 2014, 84.2 million m2 of housing was put into operation, which amounted to 118.2% by 2013. In 2015, 83.8 million m2 were already commissioned, which is only 99.5%, and for individual developers - only 94.6 % by 2014. According to the forecasts of specialists from the Ministry of Construction and Housing and Public Utilities of the Russian Federation, in 2016 only 76 million m2 of housing will be put into operation in Russia.

Secondly, it is gasification of regions. As a result of the implementation of the gasification program for the regions of the Russian Federation from 2005 to 2015, the average level of gasification in Russia increased from 53.3% to 66.2%, including in cities from 60% to 70.4%, in rural areas - from 34.8% to 56.1%.

In the short term, this growth factor should not be overestimated, since PJSC Gazprom in 2016 selectively “cut” the volume of investments, taking into account the fulfillment by the constituent entities of the Russian Federation of their obligations.

Many experts associate the prospects for the gas boiler market in Russia with the program announced at the state level to transfer from central heating to individual heating. But, as practice has shown, the implementation of the plans of the country's leadership to introduce energy-efficient technologies turned out to be an occupation associated with significant difficulties. Most investors are concerned not with how to launch new projects, but with how to complete existing ones with minimal losses.

This happens for a number of reasons, including high inflation, low solvency of the population, unstable economic situation, gaps in the legislative framework.

In my opinion, the market for replacing obsolete equipment will develop most actively in the near future. Of course, with a decrease in income and loss of savings, many consumers will try to maximize the performance of boilers through repairs, but the cost of spare parts and services will not allow them to do this for a relatively long time.

How to estimate the size of the replacement market? The simplest technique is based on the ratio of average boiler life and sales history. Given the quality of the product, installation and operating conditions, the service life of each individual unit can be above and below the average. According to experts, on average, a wall-mounted gas boiler in a household is used for approximately 8-10 years, a cast-iron floor boiler for 20 years, and a steel floor boiler (produced in the post-Soviet era) for up to 10 years. Sales of floor gas boilers are not developing as dynamically as wall-mounted ones. Taking into account sales in 2006 (620 thousand units) and 2015 (480 thousand units), it can be argued that almost all floor-standing boilers are bought instead of old ones. Most often, floor-standing boilers are part of gravity heating systems, so when replacing a floor-standing boiler with a wall-mounted one, it is necessary to change the entire system.

Sales of wall-mounted gas boilers in 2005 amounted to 124 thousand units. Given that the average life of their service is 10 years, in 2015 the replacement market was 21%, in 2016 it is 35%. The dynamics of the sales development of wall-mounted gas boilers over the past 10 years shows that the replacement market share will grow at an accelerated pace (Fig. 2). If there are no sharp positive changes, then the share of the replacement segment in the market will be more than 50% in the next two years.

In addition to economic factors, the gas equipment market is also significantly affected by the changes taking place in society as a whole, which radically change people's habits. The information received on the Internet is becoming increasingly important for a person. The number of Internet users in Russia in 2015 increased by 9.2% to 80.5 million people, while 66.5 million people went online every day. In 2017, the proportion of users over the age of 18 using the Internet daily will grow to 70% (under the optimistic scenario - 81%), and by the end of 2020 - 76 % (with an optimistic scenario - 85%).

According to e-commerce market research conducted in February 2016 by PayPal and Data Insight, 20% of purchases of home and garden goods are made in online stores (Fig. 3). This segment also includes household boilers. The Internet is not only a powerful distribution channel, but also the main promotion tool. Even those who still prefer to buy goods offline receive information about them on the Web in advance - 23% of those who bought goods in a store made their choice in advance, having learned from forums, social networks, manufacturers' websites, watching videos, etc.

Also, one of the significant trends should be called the growth of consumer independence when choosing a gas boiler. This is especially indicative in the case of equipment replacement, when there is no need to change the system and contact the designers, but you just need to choose a modern boiler and chimney in the kit. According to a focus group study conducted by Vailant Group Rus LLC together with Emerald Advertising in 2013, homeowners who already operate gas boilers are distrustful of installers and plan to make their own choice when replacing equipment. Thanks to the informatization of society, the consumer is increasingly collecting information on the Internet and buying a boiler himself, only after that turning to an installation specialist.

The decline in the income of the population leads to a shift in the market to the “economy” segment, which in turn is the cause of several trends. Firstly, the supply chain of products from the manufacturer to the consumer is being reduced. The difference between the cost of the boiler and the competitive retail price is often not large enough to cover the costs and ensure a margin for each participant. As a result, the boundaries of the geography of sales for many players are becoming more and more conditional.

Secondly, as a result of fierce competition and market compaction, players are forced to sacrifice profits, which are already declining from year to year. It happens that the seller does not earn anything on the sale of the boiler, compensating for the lost profit due to accessories.

Thirdly, manufacturers replenish their product lines with budget models, the price of which is 15-20 % lower than those that companies released to the market before. Over the past two years, most European manufacturers have brought new budget models of boilers to the market.

Summarizing, I would still like to dwell on the fact that after any sharp decline, an increase most often follows. The situation in the country is difficult, but at the end of 2016, the international agency Standard & Poor's raised the outlook for Russia's sovereign ratings to "stable" - according to the agency, GDP growth could reach more than 1.5% in the next two years. Therefore, it is not worth saying that the gas equipment sales market will stagnate for a long time. There are growth drivers in our segment – ​​firstly, the replacement market, and secondly, the transfer of the population from central heating to individual heating. Of the positive trends, I would single out "digitalization", which allows you to quickly convey information about products to the consumer, gives him the opportunity to make an informed choice. Competition will intensify, but it will spur players to optimize business processes and reduce costs, develop new approaches to sales and promotion. We live and work in a difficult, but very interesting time, which opens up great prospects for creativity, courage and determination.

Each country has its own specifics of heat supply development. If a number of European countries gave preference to autonomous heat production systems, then in Russia, where due to climatic conditions, heating is necessary for 7-9 months a year, until the mid-80s, cities, urban-type settlements, as well as most enterprises used a predominantly centralized system heat supply.

This system made it possible to solve the problem of providing heat to rapidly growing urban and industrial facilities in the most efficient way. District heating was mainly carried out on the basis of the joint production of electric and thermal energy using giant thermal power plants, which made it possible to reduce fuel consumption, as well as reduce harmful emissions into the atmosphere compared to separate production. The indisputable advantage of centralized systems is the possibility of economically clean combustion of low-grade oil fuels, as well as household waste. Due to the great complexity and high cost of systems for sorting, supplying and burning such fuels, as well as cleaning flue gases by suppressing harmful emissions, their construction is technically possible and economically justified only for large heat sources.

But at the same time, the location of such energy sources is often remote from the consumer, which requires a large number of extended networks for transportation. However, at present, a situation has developed in the district heating system of Russia that is close to a crisis, which is primarily due to the wear and tear of heating networks in most cities. Thus, according to the State Construction Committee of the Russian Federation, in 2001 the physical deterioration of heat supply facilities reached 56.7%. The total losses in heat networks reach, according to various expert estimates, 10-30% of the generated thermal energy, which in the latter case is equivalent to 65-68 million tons of reference fuel per year. The number of accidents per 100 km of heat supply networks reached about 200 in 2000.

In some areas, pipes burst due to wear and tear, in others - also due to a heat cut. Another factor that can lead to a crisis is the shortage of thermal energy sources. According to the reference book "Social and Economic Problems of Russia" (March 2001), it is over 13 thousand Gcal/h. In such conditions, the question of the further development of heat supply in Russia sharply arises - the modernization of a centralized system or the transition to a decentralized system, proposed by some experts, because The country is currently not in a position to finance both directions in full.

For a long time, autonomous and individual heating developed in Russia according to the residual principle, as a result of which the Russian market for low-power boiler equipment was actually not developed, which was the reason for the emergence of numerous foreign companies in this market in recent years. The development of an autonomous heating and hot water supply system is associated with the above problems; in time, the beginning of such development correlates with the period of formation of market relations in the country.

According to many experts, it is advisable to introduce autonomous heating systems where the load on the heating network is relatively small (villages, groups of cottages), because. otherwise, heat losses in pipelines will be disproportionately large; or for new buildings where it is not possible to connect to the existing central network. Golubkov B.N. Heat engineering equipment and heat supply. M., Energia, 2011. P. 115 According to a number of experts, the share of autonomous boiler houses in cities should be 10-15% of the heat energy market. At present, the increase in the activity of using autonomous heating systems is due to an increase in the volume of new cottage construction in suburban and rural development areas, as well as the implementation of large-scale housing construction and the reconstruction of old urban development.

Complementing the centralized heating supply of cities, autonomous heating systems make it possible to quickly put into operation new residential buildings of infill development in densely populated areas, entire microdistricts on the outskirts, build shopping, sports and recreation, medical, educational, cultural facilities, small and medium-sized businesses. Describing the modern market of Russian boiler equipment, it should be noted that in the process of transition to a market economy and due to the global change in political, economic, energy and environmental guidelines, the production of boiler equipment in the Russian Federation has undergone significant changes:

at domestic enterprises, the production of large boilers (10 MW and more) has somewhat decreased;

the volume of production of domestic boilers of medium power increased (0.25-3 MW);

there is an upward trend in the production of domestic gas boilers;

expanded licensed production, the use of imported components and Western technologies;

increased competition from suppliers of imported equipment.

Boiler equipment of small and medium power, until recently almost not represented at Russian boiler enterprises due to the centralized heating system, is currently produced by almost all boiler plants of the Russian Federation, as well as a number of other enterprises (metalworking, machine-building plants, etc.) On the Russian market, there are mainly two types of boilers - steel and cast iron.

Steel boilers are of the greatest interest - hot water gas boilers of the KV-G type, hot water boilers capable of operating on two types of fuel - gas and fuel oil, boilers capable of operating on solid fuel and gas, on gas and liquid diesel fuel. Most Russian enterprises produce hot water gas boilers of the KV-G type. Also quite common are hot water boilers that can operate on two types of fuel - gas and fuel oil, such as KV-GM.

As for steel water-heating boilers of low power (up to 100 kW) for domestic use, most of them are gas-fired (electric ones are not taken into account in this study), with the exception of some models, for example, the boilers of the Conord plant KS-TGV (Don ”), capable of operating on gas and solid fuels, boilers of the Kambarsky ZGO KS-TGV (“Kama”) plant (gas and solid fuel), household boilers of the Comfort series KVU-2K (LLC Kamensky ZGO), which can operate on gas, as well as solid and liquid fuels. If the production of small and medium-sized boilers themselves has recently been established by Russian enterprises, then the main problems arose with burners and automatic control systems.

The solution to the problem with the production of automatic control systems in Russia was found not in civil boiler building, but to a greater extent in defense enterprises. They are supplied to boiler builders by the Ural Instrument-Making Plant, Zelenograd enterprises and a number of others. There are more serious problems with the production of domestic burners. According to many experts, there are practically no analogues of imported burners with the corresponding characteristics in Russia. For a long time, high-power burners for thermal power plants and similar consumers were produced in Russia, and there was practically no serial production of burners for domestic and semi-industrial use.

Currently, experts note that work in this direction is underway, and the burner devices of some manufacturers in Russia and the CIS countries are beginning to approach world standards. However, Russian-made boilers are often equipped with imported burners in order to increase efficiency, by reducing fuel consumption, and also taking into account environmental factors, since burners from Russian manufacturers and suppliers from the CIS countries, according to many experts, are still far from the forefront among equipment. , which meets today's high requirements for reducing harmful emissions from boilers. A number of factories complete manufactured boilers with burners of their own production.

Most of the following enterprises specializing in the production of boilers also produce burners: OJSC Biysk Boiler Plant, OJSC TKZ Krasny Kotelshchik, JSC Bummash, OJSC BKMZ, OJSC Kirov Plant, OJSC Kambarsky ZGO, LLC "Kamensky ZGO" and others. JSC "Sarenergomash", JSC "Dorogobuzhkotlomash" and some other enterprises among the burners of domestic production use products manufactured by the JSC "Brestselmash" plant using German components. Other well-known suppliers of domestic burners include such enterprises as Staroruspribor Plant OJSC, which produces components for boiler equipment, as well as Perlovsky Power Equipment Plant OJSC, which has specialized in the production of burners in recent years.

The Perlovsky Plant produces burners for industrial boilers, and Staroruspribor, in addition, produces burners for low-power household boilers. Among the enterprises supplying burners for the Russian boiler industry, one can also single out Giproniigaz OJSC (Saratov), ​​Usyazh PRUTP (Republic of Belarus), etc. Gas burners are common in Russia, as well as combined gas and fuel oil burners of the GMG type. As for injection burners, according to a survey of experts, burners of this type are currently recognized as obsolete, and it was decided to stop their development. Golubkov B.N. Heat engineering equipment and heat supply. M., Energy, 2011. S. 116

At present, some enterprises in Russia and the CIS countries, obviously, produce them using the remaining technologies. Often, boilers can be equipped with any burners at the request of the customer. It is practically impossible to give exact data on the volume of the Russian market for burners, since they are not actually tracked by official statistics, the data are estimates and obtained on the basis of information on the volumes of the boiler market. Most Russian-made boilers are equipped with burners at manufacturing plants; in some cases, the buyer is provided with several options for burners, both domestic and imported. At the same time, according to ABOK, only household boilers with a capacity of more than 50 kW without burners, on average, are sold for about $ 1 million per year, which makes it possible to sell the corresponding volume of burners separately from boiler units. Imported products are quite widespread in the Russian heating equipment market, although they do not occupy a dominant role on it.

At the moment, many well-known trademarks of manufacturers with worldwide recognition and fame are represented in Russia. Many Western firms have already set up their representative offices in Russia. The range of offered products is very rich. Of the imported ones, gas boilers are the most popular in Russia, among which steel and cast-iron hot water boilers are distinguished. The choice of cast iron boilers is a little richer, for example, equipment from the German company Buderus, the French De Dietrich, the Austrian Strebel. Most of the imported boilers supplied to the Russian market are gas-fired, since this is the cheapest fuel and it is precisely such equipment that is in great demand on the Russian market.

The most represented are the products of German companies, many of which are world leaders in the production of boilers. Among the most famous in Russia are the boilers of such companies as Viessman, Wolf, Vaillant. German-made boilers have gained popularity due, first of all, to high quality, reliability and economy, but they have one significant drawback - the high price. But in the case when the cost is not the main criterion, a German-made boiler is chosen. Vaillant boiler equipment is inherently in the same class as Viessman boilers, i.e. they are comparable in quality, cost and technical characteristics. However, there are some differences, mainly related to the range. Golubkov B.N. Heat engineering equipment and heat supply. M., Energy, 2011. S. 105

Much attention is paid to wall-mounted hot water boilers. Now the company offers a new series of such boilers in Russia: AtmoMAX plus VU/VUW and TurboMAX plus VU/VUW. In the past few years, the boiler equipment of another German company has gained popularity. Wolf is engaged in the production of equipment for central air conditioning and ventilation and heating systems (steel and cast iron boilers, boilers, related products). This company entered the market not so long ago (the first heating boilers were put into production in 1981), compared with other leaders in this market, during this time it managed to take a very strong position, both in the Russian market and in the markets western countries.

Unlike other companies (in particular, Viessman and Vaillant), most of the range of this company, which is represented on the Russian market, consists of steel hot water boilers. Although the Wolf company also produces classic cast-iron boilers. In total, about 40 foreign manufacturers of boiler equipment present their products in Russia. In addition to the German companies listed above, the list of European companies operating in Russia includes such well-known companies as ACV (Belgium), Protherm (Czech Republic), Dakon (Czech Republic), Beretta (Italy), Ferroli (Italy), CTC (Sweden). ), DHAL (Germany), Jama (Finland), Jaspi (Finland), Saunier Duval (France), Mora Moravia (Czech Republic), Rinnai (Japan), Roca Radiadores (Spain), Ecoflam (Italy), Urbas (Austria), Riello (Italy), Bosch (Germany), Fondital (Italy), Frisquet (France), Modratherm (Slovakia), Ariston (Italy) and many others.

The market for heating boilers in Russia is dependent on many internal and external factors. And it is not much different from the Russian market of household equipment as a whole, where the exchange rate, the solvency of the population, import substitution and the influence of foreign manufacturers play a key role. Let's find out what is happening today in this area of ​​home equipment, what trends are observed and what the consumer chooses.

A Brief Overview of the Heating Boiler Market - Yesterday and Today

Domestic heating boilers - and we will talk about all types of fuel - were in the greatest demand in 2014. It was then, according to BusinesStat, that the peak sales volume of boilers was observed - more than 1 million units (1,027.2 thousand units). And this is after the crisis of 2013. The increase in demand was caused by the consumer's fear that prices would rise even higher, which means that it is better to buy a little more today than much later. The following years showed disappointing dynamics. The sales volume of boilers fell to 735,000 units and has not yet recovered to the coveted million. According to BusinesStat experts, it is planned to increase the volume of household boilers to 859,000 units by 2020 alone.

However, the situation on the market cannot be called unambiguous. On the one hand, fewer boilers are bought for very objective reasons:

Decreased income of the population

Mixing family budget priorities

Freeze of major construction projects

On the other hand, interest in autonomous heating does not disappear. For owners of private houses, connecting to a centralized system goes sideways - they have to pay a lot, but there are no required heat indicators. Residents of apartment buildings are forced to turn to heating boilers “for help”, because. deterioration of networks and general public utilities is obvious every year and more and more often negatively affects the standard of living during the heating season. The fact of wear and tear of old heating equipment is also important - traditional Soviet gas water heaters must be replaced with modern models, as well as switching from solid and liquid fuel heating to gas and electricity. Certainly, where possible.

Between domestic and foreign manufacturers, the market for boilers is divided approximately equally. 60% - imported products, 40% - Russian. During the crisis, both groups of manufacturing companies tried to increase their output by reorienting towards cheap, simple models. Multifunctional technology has now faded into the background.

Interestingly, the situation is reversed in the industrial segment. The share of Russian boilers increased in 2016-2017, while those of foreign boilers decreased to 30%. This is due to the fact that domestic boilers for industry are cheaper, their price does not depend on the exchange rate. In addition, within the framework of the import substitution program, our products have priority in large state and municipal purchases. But the popularity of household European and Asian boilers is maintained due to improved design solutions, high-quality automation, neat design, which is important for installing the device in a conspicuous place in the house, and simplified management.

Manufacturer rating

Manufacturers of household boilers, in order to cover as many consumer groups as possible, produce several types of equipment at once under one brand. The difference lies in the main thing - fuel. The largest group is occupied by gas boilers, then solid and liquid fuel boilers, the third place in terms of production volume is liquefied gas boilers, the fourth place is electric boilers. This distribution is directly related to the price of fuel and the amount of utility bills when choosing one or another heating method.

The following manufacturers (imports) are represented on the Russian market of boilers:

1. Vaillant, Germany (gas and electric boilers)

2. Baxi, Austria/Italy (gas, including condensing, wall and floor)

3. Viessmann, Germany (gas, solid and liquid fuel)

4. Buderus, Germany (gas for low-temperature systems, condensing, solid and liquid fuel boilers)

5. Bosch, Germany (electric, gas boilers)

6. Ferroli, Italy (gas boilers with remote control)

7. Ariston, Italy (gas conventional and condensing)

8. Protherm, Czech Republic (full range of boilers by fuel type)

9. Dakon, Czech Republic (full range of boilers by fuel type)

10. Roca, Spain (full range of boilers by fuel type)

11. Kiturami, South Korea (gas, solid and liquid fuel, combined)

The list of companies is compiled by popularity among Russian consumers.

domestic producers. They are distinguished by absolute adaptation to local conditions of equipment operation, affordable price and segmentation of products by price. Many manufacturers offer several lines - economy, comfort, premium.

1. Zhukovsky engineering plant. It produces gas boilers with an efficiency of 89%, of different capacities. The range includes models for country houses and cottages up to 600 sq.m. Exports products to the CIS countries and neighboring countries.

2. Rostovgazoapparat. Boilers for heating and hot water supply with Italian automation are produced in three series: Siberia (market leader), RGA for small houses, AOGV - traditional boilers for natural and liquefied gas.

3. "Borinskoe", Lipetsk. Gas boilers with German automation and emergency shutdown system.

4. "Lemax", Taganrog. Gas and solid fuel, single-circuit and double-circuit.

5. "Signal-heat engineering". Water tube and fire tube boilers of different price segments.

These are the largest players in the Russian market, which produce not only the above devices (boilers), but also other heating equipment - water heaters, furnaces, boiler plants, as well as related products, consumables and components.

The demand for the products of the presented foreign and domestic brands is explained not only by the quality and wide range of goods, but also by worthy services - delivery, installation, maintenance and repair in certified centers.

New technologies for autonomous heating

In the next few years, the domestic boiler market will be replenished with innovative models developed taking into account the two main global trends - environmental friendliness and energy efficiency.

· It is planned to increase the production of condensing boilers

Reduce the weight of the floor-standing units, make the structure more compact and reduce the noise level

The boilers will be equipped with an intelligent control system via the Internet - from a personal computer or smartphone it will be possible to turn the boiler on and off, control the temperature, check the status

· There will be boilers operating on agricultural waste - seed husks, wood chips, grain, sawdust.

· There is already a proposal to test the use of air heating instead of water heating in Russia. This technology is actively spreading in European countries and shows a good result - the cost of heating a house is reduced by 30%, the heating rate is doubled, and waste is minimized.

When installing a heating boiler, modern seals will definitely come in handy. You can buy them on our website in the section.

Summary The marketing research contains up-to-date information on the state and prospects of the Russian central heating boiler market in 2017.

In the course of the study, the following blocks of questions were considered: the volume and dynamics of domestic production, foreign trade operations, sales of central heating boilers and producer prices. The characteristics of the current market conditions are given and a forecast of its development for the medium term is made. Particular emphasis is placed on factors that have a significant impact on the state of the industry - its drivers and stop factors.

A separate section of the extended version of the study contains a competitive analysis of the largest participants in the central heating boiler market: manufacturers, exporters, importers and trading companies. In this block, for each of the considered companies (where possible), data on the volume of production and / or import / export, market share, promising projects, as well as reference information from official financial statements (company card, balance sheet, income statement and losses, etc.).

Product group considered in the report: Hot water boilers for central heating

Research geography: Russia

Period: statistical data from 2013 to 2017, forecast until 2025

The study will help you answer the following questions:
How did the volume of production of central heating boilers change in 2017
What is the presence of foreign products on the Russian market
Which regions dominate production and consumption
Who acts as the main manufacturers in the Russian market
How has the price level changed in the market?
How the market will change in the medium term

Research methodology:
Collection of materials from open sources
Processing and analysis of secondary market information
Analysis of materials coming from participants in the central heating boiler market
Studying the financial and economic activities of market participants
Desk work of IndexBox specialists
Expert survey of market participants (only for the extended version of the report)

List of companies mentioned in the report:
LEMAKS LLC, Rostovgazoapparat JSC, SARENERGOMASH OJSC, BaltGaz Group (Gazapparat Plant St. Petersburg, Armavir Gas Equipment Plant), EZOT Signal LLC, Izhevsk Boiler Plant LLC, Kovrovskiye Kotly LLC ".

2. RESEARCH METHODOLOGY

3. CLASSIFICATION OF CENTRAL HEATING BOILERS

4. MARKET OF CENTRAL HEATING BOILERS IN RF
4.1. Apparent consumption in 2013-2017 Forecast for 2017-2025
4.2. Market structure: production, export, import, consumption
4.3. Structure of consumption by federal districts in 2013-2017
4.4. Balance of production and consumption
4.5 Average per capita consumption in 2013-2017

5. PRODUCTION OF CENTRAL HEATING BOILERS IN RF
5.1. Production volume in 2013-2017
5.2. Structure of production by federal districts in 2013-2017
5.3. Investment projects in the industry until 2025

6. PRICES ON THE MARKET OF CENTRAL HEATING BOILERS IN THE RUSSIAN FEDERATION
6.1. Average producer prices in 2013-2017
6.2. Average export price in 2013-2017
6.3. Average import price in 2013-2017

7. FOREIGN TRADE OPERATIONS IN THE MARKET OF CENTRAL HEATING BOILERS IN 2013 - 2017
7.1. Volumes of foreign trade operations in 2013-2017
7.2. Trade balance in 2013-2017

8. IMPORT OF CENTRAL HEATING BOILERS TO RF
8.1. The volume of imports of central heating boilers in 2013-2017
8.2. Producing countries, leading deliveries to the territory of the Russian Federation in 2017

9. EXPORT OF CENTRAL HEATING BOILERS FROM RF
9.1. The volume of exports of central heating boilers in 2013-2017
9.2. Recipient countries of Russian exports of central heating boilers in 2017

10. OUTLOOK FOR THE MARKET OF CENTRAL HEATING BOILERS
10.1. Factors affecting the development of the market
10.2. Scenarios for the development of the Russian economy
10.3. Market development scenarios for central heating boilers until 2025

APPENDIX: COMPETITIVE ANALYSIS OF KEY MARKET PARTICIPANTS (Extended version only)
11.1. Russian manufacturers and their output volumes and market shares in 2017
11.2. Russian exporters and their export deliveries in 2017
11.3. Foreign manufacturers and their volumes of deliveries to the Russian Federation in 2017
11.4. Russian importers and their supply volumes in 2017
11.5. Comparative competitive analysis of key market players
11.6. Profiles of leading market participants
List of tables Table 1. Key indicators in the market of central heating boilers in 2013 - 2017
Table 2. Classification of central heating boilers according to OKPD
Table 3. Classification of central heating boilers according to TN VED
Table 4. Volume and dynamics of the market for central heating boilers in 2013-2017 and forecast up to 2025 (under the base development scenario)
Table 5. Balance of production and consumption in the market of central heating boilers in 2013-2017 and forecast until 2025
Table 6. Production of central heating boilers in 2013-2017,
Table 7. Volume of production of central heating boilers by types in 2013-2017
Table 8. Production of central heating boilers by federal districts in 2013 - 2017
Table 9. Investment projects in the industry in 2017-2025
Table 10. Average prices of manufacturers of central heating boilers in the Russian Federation in 2013 - 2017
Table 11. The volume of imports of central heating boilers by countries of origin in 2017, units rev.
Table 12. The volume of imports of central heating boilers by countries of origin in 2017, thousand US dollars
Table 13. The volume of Russian exports of central heating boilers by countries of receipt in 2017, units rev.
Table 14. The volume of Russian exports of central heating boilers by countries of receipt in 2017, thousand US dollars
Table 15. Dynamics of the resident population in 2010-2017, million people

APPENDIX
Table 1. The structure of production of central heating boilers by manufacturing companies in 2017 in physical terms and in % of the total production volume in the Russian Federation
Table 2. The volume of Russian exports of central heating boilers by manufacturing companies in 2017 in physical terms
Table 3. The volume of Russian exports of central heating boilers by manufacturing companies in 2017 in value terms
Table 4. The volume of imports of central heating boilers by manufacturing companies in 2017 in physical terms
Table 5. The volume of imports of central heating boilers by manufacturing companies in 2017 in value terms
Table 6. The volume of imports of central heating boilers in the Russian Federation by recipient companies in 2017 in physical terms
Table 7. The volume of imports of central heating boilers in the Russian Federation by recipient companies in 2017 in value terms
Table 8. Comparative competitive analysis of key market players
List of drawings Figure 1. Volume and dynamics of apparent consumption of central heating boilers in 2013-2017 in physical terms and forecast up to 2025 (under the base development scenario)
Figure 2. Volume of apparent consumption of central heating boilers in value terms 2013-2017 and forecast up to 2025 (under the base development scenario)
Figure 3. Dynamics and structure of the market for central heating boilers in 2013-2017
Figure 4. Market structure of central heating boilers by origin in 2017
Figure 5. Structure of consumption by federal districts in 2013-2017
Figure 6. Dynamics of average per capita consumption of central heating boilers in 2013-2017
Figure 7. Annual production of central heating boilers in 2013 - 2017
Figure 8. Production of central heating boilers in 2015 - 2017 by months
Figure 9. The structure of production of central heating boilers in 2017 by type in physical and value terms
Figure 10. The structure of production of central heating boilers by federal districts in 2013-2017, in physical terms
Figure 11. Average import prices in 2013-2017
Figure 12. Average export prices in 2013-2017
Figure 13. Comparison of average prices of manufacturers of central heating boilers by federal districts in 2017
Figure 14. Annual dynamics of imports of central heating boilers in the Russian Federation in 2013-2017
Figure 15. Annual dynamics of Russian exports of central heating boilers in 2013-2017
Figure 16. The volume of foreign trade operations in the market of central heating boilers in 2013-2017
Figure 17. Trade balance in 2013-2017
Figure 18. Structure of imports of central heating boilers in the Russian Federation by country of origin in 2017, in physical and value terms
Figure 19. Structure of exports of central heating boilers by countries of origin in 2017, in physical and value terms
Figure 20. The structure of Russian exports of central heating boilers by countries of receipt in 2017, in physical and value terms
Figure 21. Dynamics of the physical volume of GDP in market prices in the Russian Federation in 2010 - 2017, in % of the previous year
Figure 22. Dynamics of real disposable money income of the population in the Russian Federation in 2013-2017, in % to the previous year of the previous year
Figure 23. Dynamics of nominal and real wages of the population of the Russian Federation in 2010 - 2017
Figure 24. The structure of the population of the Russian Federation by income level in 2017, in % of the total
Figure 25. Dynamics of nominal and real retail trade turnover in the Russian Federation in 2010 – 2017, billion rubles
Figure 26. Structure of retail trade turnover by types of products in 2010 - 2017, in value terms
Figure 27. Forecast of consumption of central heating boilers in the Russian Federation in real terms under the baseline scenario in 2017-2025
Figure 28. Forecast of consumption of central heating boilers in the Russian Federation in real terms under the optimistic scenario in 2017-2025

APPENDIX
Figure 1. Structure of production of central heating boilers by manufacturers in 2017 in % of total production in Russia
Figure 2. Market structure of central heating boilers by key players in 2017

In recent years, sales of heating boilers have been steadily increasing, while there is no reason to reduce the popularity of this product yet. The average growth rate of sales of heating equipment is 4% annually.

According to the Aport website, boilers from Ariston, Viessmann, Baxi, Vaillant, Beretta, Junkers, Buderus, Saunier Duval, Roca, Frisquet are very popular. For example, the well-known German companies Bosch and Vaillant, as well as Junkers, occupy about 40% of the market for wall-mounted boilers in Europe.

The volume of sales of heating equipment in Russia is uneven, because some boilers are sold better, while others are worse. So, among Russian users, boilers with an atmospheric burner continue to be popular. However, recently there has been a trend of increasing demand for wall-mounted gas boilers. It is curious, but the demand for domestic models, which differ in optimal cost, is much lower, which cannot be said about similar imported devices. Experts say that the reason for this trend lies, first of all, in the number of gasified areas, the number of which is constantly growing. It is also worth noting that in recent years the number of cottage construction has increased, which implies an increase in residents with sufficient funds for construction. Consequently, savings on heating for such buyers will be clearly irrational. Of course, we should not forget that the owners of city apartments do not have a large area, so buying a wall-mounted boiler is the most profitable solution. You also have to consider the size and weight of the boiler itself. This category of heating equipment implies compactness and lightweight design. The Russian user has long appreciated the pleasant appearance of such boilers, as well as the fact that this device does not need a separate boiler room.

Wall-mounted boilers are in demand not only in Russia, but also in Europe, where they are much cheaper, while their operation is much easier. Recall that one wall-mounted boiler is able to heat an area of ​​200-300 square meters, and there is also an additional opportunity to use hot water, which, of course, is very attractive to consumers.

Prospects for the Russian market of heating boilers

Marketing research of the market showed that in the next few years, the supply of heating equipment in Russia will continue to increase by 8-9% annually, and by 2017 may be about 2.4 million. units. The increase in demand for such products will constantly stimulate the growth of supply. Now a large contribution to the supply of domestic heating boilers in the Russian market is made by imports.