Design project of a stall for shawarma. Open shawarma as a business: a niche overview. Additional important expenses

A kiosk selling shawarma is planned to be opened in an average settlement where 200,000 people live. The main factor affecting income is the location of the outlet. In this case, the best option would be a location near a public transport stop with a large passenger flow, a large shopping center, an educational institution or a large office center. By providing high quality services, you can earn a large number of regular customers, the number of which will constantly grow. To ensure constant demand and positive customer feedback, you must meet the following requirements:

Comply with sanitary standards in full.
Have a staff of friendly employees who inspire confidence in customers.
Maintain a smart pricing policy.
Work with several interchangeable suppliers.

Having decided on the priority tasks that need to be solved in order to take a stable position in the market, we will consider the difficulties that arise when operating a kiosk for the preparation and sale of shawarma:

Frequent inspections by the SES with large fines for violation.
The problem with the selection of suitable employees.
Great competition in the fast food market.

To overcome the first risk, it is necessary to monitor the work of employees on a daily basis, conduct briefings on compliance with sanitary standards, and introduce a system of fines and motivations to comply with the above standards. To solve the second problem, it is necessary, first of all, to plan a system of motivation for employees and provide for a salary not lower than the average for the city. To level the third problem, it is necessary to conduct a client-oriented policy and carry out promotions.

Registration

Form of activity: IP.

The most profitable option when operating a shawarma kiosk is: STS 15%, since most of the costs are the purchase of ingredients for the preparation of shawarma and other sold foods and drinks, wages and rent.

55.30 "Activity of restaurants and cafes" is selected as the main OKVED, additional - 52.63 "Other retail trade outside stores" and 15.81 "Production of bread and flour confectionery products of non-durable storage". A license for these activities is not required. It is planned to allocate 10 thousand rubles for registration.

Personnel search

For the operation of the kiosk, sellers with a sanitary book with experience in cooking and trade will be required. Stress-resistant, because you have to combine the functions of a cook and a seller and work in a fairly hot room. If you are located near educational institutions or office buildings, you will have to cope with large peak loads during breaks or lunch breaks at clients, so you need to work quickly. Employees will work according to schedule 2/2.

If there is a large outflow of customers to competing establishments, an additional employee will be hired for the shift.

Work with suppliers, control over the work of sellers will be carried out by the director. The accountant is hired to work remotely. You will also need a promoter distributing flyers.

Premises for rent

To ensure good demand, it is planned to rent a kiosk in the city center, in a place with a large crowd of people, not far from a public transport stop. An office is not required to operate a shawarma kiosk. 10 sq. will be enough. m of space for full-fledged work.

The cost of renting such a room is about 25 thousand rubles a month. It is planned to pay immediately for three months.

The premises must meet the following requirements:

Power supply.
The possibility of placing your own advertising on the facade.
The presence of a toilet.
Possibility of entrance of trucks of suppliers.

Purchase of equipment

To get started, you will need a grill, a cash register, a food refrigerator, an outdoor refrigerator for drinks, advertising signs and a pillar, and a uniform for employees.

This table shows the required equipment:

In total, the launch will require 258,000 rubles.

Business promotion

The main direction of promotion is assigned to the promoter, who distributes leaflets with information and the layout of the kiosk selling shawarma, promotions with tasting and discounts on certain days.

From online promotion, it is planned to create groups in the social networks VKontakte, Odnoklassniki, Instagram.

For the first three months, it is planned to spend 75,000 rubles on advertising, and then it is planned to allocate 10,000 rubles on advertising every month.

Cost calculation

On launch

This table shows the costs of starting a company:

The launch will be carried out entirely at the expense of the entrepreneur's own funds.

Monthly

How much does the business bring

This table shows the calculation of production in the peak (winter) period:

The tax base is:

272,000 - 237,000 = 35,000 rubles.

Subtract from it the cost of the UST and get: 35,000 - 27,300 = 7,700 rubles.

7,700 x 0.15 = 1,155 rubles will be the monthly tax.

The profit of the outlet will be:

35,000 - 1,155 = 33,845 rubles per month.

The profitability of the business is:

(33,845 / 237,000) x 100 = 14.28%.

This result can be considered quite good, given that relatively small investments of money are required to start a business. In addition, such profitability is not the limit for a kiosk for the preparation and sale of shawarma. Having earned a good reputation among customers, it is important to maintain a stable position among the offers in the fast food market, expanding the range and attracting new customers.

Next, we will calculate the payback period for investments in this business: 525,000 rubles invested at the beginning / 33,845 rubles of monthly profit = 15.51 months will be required for full payback. But given the positive dynamics of revenue growth as people learn about this outlet, we can safely say that with a high probability the full payback will come earlier.

Business Outlook

Over time, it is possible to expand the range by selling hot dogs, hamburgers, french fries and making various deep-fried pastries. These actions will increase the number of customers, the average check and the popularity of the shawarma kiosk. Street fast food is very popular among people who value their time, but at the same time love to eat deliciously. And shawarma (or shawarma, as it is called in some regions) in this case is a very popular product that has been loved by various segments of the population for many years.

Eventually

Cooking and selling shawarma is a stable business that does not depend on the season. The popularity of this product in the fast food market is enough to help sell it. Only the point of sale of shawarma needs advertising. And the best advertising is reviews and recommendations from grateful customers, which are the key to a stable, high demand for manufactured and sold products.

Our business plan for a shawarma stall with calculations shows that high attendance can be ensured by observing the following points:

To have a staff of cooks-sellers who provide quality services.
Keep the kiosk selling shawarma clean, observing all sanitary standards.
Use only high-quality products for cooking shawarma.
Monitor the work of sellers through a video surveillance system to prevent theft of products and money.

Despite fierce competition from foreign branded fast food outlets, shawarma is a relatively inexpensive and quick way to have a tasty snack, and is therefore rightfully very popular; it is highly likely that this trend will only increase over the years. So, it will be profitable to organize a tent for the production of shawarma.

Opening a shawarma outlet is a fairly attractive way to make money for a budding entrepreneur. It is clear that, in addition to selling, it will be necessary to deal with its preparation.

Answers to the questions: why opening a shawarma business is one of the best ways to start your journey in the world of entrepreneurship, and how to open a shawarma, will be given below.

The organization of a business begins with or a legal entity in the tax service. It will also be necessary to report the start of work in several state social funds, the statistics service. In documents from the tax office on the registration of an entrepreneur, the types of trading activities are indicated. Within this, it will be possible to choose what to trade specifically: shawarma or something else.

Another important nuance: it will be possible to trade indoors or in a stall.
The indoor trading option involves communicating with the fire department and SES and obtaining permits from them. In the case of the second option, the problems of communicating with firefighters disappear in principle, and the SES can check the trading stall only after a year after the start of work. Accordingly, before starting work, it will be necessary to notify the service, as well as the supervisory organization for consumer protection issues. Rospotrebnadzor and SES can conduct an inspection only because of a customer complaint. Both consumer supervision and SES conduct inspections on complaints. A scheduled inspection is carried out only by SES a year after the start of work.

After receiving the documents at the tax office, copies of the certificate of registration and registration will need to be distributed to all other authorities, and only then can the registration be considered completed.

If you choose a stall as a retail outlet, then the only question arises: where to find a suitable site. If it is possible to find a suitable option, then it will be necessary to negotiate either with the local administration or someone else who has the right to lease the land.

Be that as it may, the payment for the lease of the land plot is less than the payment for the lease of the premises. Moreover, the entrepreneur has to pay from his own pocket also the maintenance of the premises. Therefore, it is cheaper to put up a stall on a leased land plot, having previously agreed with the owner, and having formalized the relationship in the form of an agreement.

How much you have to pay for renting a room or plot depends on the area, prices can vary by half: in some regions, 15,000 rubles. per month and above, in Moscow from 30,000 rubles. per month.

Which place to choose for the shawarma trade

As is the case with many catering establishments, it is necessary to approach the choice of the location of the outlet correctly.

It should be a crowded place: central streets, educational or educational organizations, places of transport stops. The usual practice is to choose a place where competitors are unlikely to be present, for example, or, or another institution. But, on the one hand, people always strive to try something new, on the other hand, a shawarma outlet can attract people because of the speed of service. Understanding these two points will help win customers from your neighbors.

What you need to open shawarma: cooking secrets

Shawarma can be prepared in a variety of ways, so you need to decide on the possible menu options that will be provided to customers. And accordingly, decide which ones you will have to buy.
The difference between different types of shawarma lies in the way it is filled, even different meats can be used to make shawarma (someone uses chicken, some pork, some beef).

Among entrepreneurs, chicken meat is more popular. At the same time, you can completely independently process meat by buying "chicken legs", or take from the supplier ready-made pieces that have undergone the necessary processing, which can already be directly used in cooking.
If you independently cut, marinate, fry, this will help save significant funds in the first time of work.

If an entrepreneur has a good trade turnover, then he can purchase meat from special organizations that has already been cut, marinated, and which only needs to be fried.

The decision to abandon self-processing meat should be made when it is possible to be sure that the mass of goods will not be long in waiting for the buyer, and sales volumes will cover the additional costs of processed meat. The quality of the meat and the prepared shawarma is very important and should not be overlooked, otherwise people who could become regular customers will turn their backs on the aspiring entrepreneur with only one single purchase.

What equipment is required for a shawarma business

The list of equipment for the shawarma trade is not diverse, you need to purchase:

grill (read the article:);
refrigerator for storing meat and additional products;
food processor;
kitchen utensils used by the chef in the cooking process.

It is not necessary to buy new equipment, used equipment will do just fine. The savings can be substantial, as just a new grill and a new refrigerator can cost in the $50,000 range, not counting other accessories. If you do not rush to purchase, then you can buy a whole, fully equipped outlet.

money question

Cooking one shawarma costs an average of 60 rubles, while the buyer pays 100, 120 rubles for one shawarma. How much money is needed to open a shawarma outlet? The maximum amount is 100 thousand rubles. Half of this amount is usually spent on new equipment. If you buy equipment that has already been used before, the amount of investments will be halved.
I wish you good luck in your business!

And of course, in order for your business to sell shawarma to go uphill, you should learn how to cook it like this:

To sell shawarma, you need to choose the format of the establishment, study the requirements of the law, find premises, purchase equipment and products, and hire employees. This niche also has franchising offers. A prerequisite is the observance of sanitary norms and rules.

The idea of selling shawarma is not new or difficult. But even despite all the seeming simplicity, in order to open a shawarma business and start making money, you need to take into account many nuances. How to open a business according to the law so that it is tasty and healthy for consumers and profitable for the owner? What format of the institution to choose, what documents and equipment are needed, we will consider in the article.

The essence of the business of preparing and selling shawarma

The essence of the business is to open a point for the manufacture and sale of shawarma. Shawarma is a flavorful, hearty Middle Eastern dish. Prepared from minced meat wrapped in pita bread. Fresh vegetables, salad, sauces, spices are added as a filling. Shawarma is eaten with the hands (without the use of cutlery). Alternative names are doner (doner, doner kebab), shawarma.

In Russia, shawarma is strongly associated with street fast food. However, in the capital and other large cities there are restaurant-type establishments in which shawarma belongs to gourmet cuisine.

Institution formats

Formats of institutions can be different: from a small pavilion to a whole restaurant. Options:

In addition to the location and format of the premises, you need to think over the concept of the business: it will be an institution that works around the clock - this is relevant in places where there is nightlife (gas stations, railway stations), or on a schedule - from 8 to 20, for example, if it is an office block . Or a seasonal business - a pavilion in the park (this format also needs to be agreed with the local authorities).

You also need to think over the assortment: you want to open a monofast food point selling various types of shawarma: in cheese pita bread, garlic, regular, with various fillings. Or add auxiliary products: tea, coffee, soft drinks. Investments, necessary equipment, purchased goods and consumables will depend on this.

Relevance and prospects

The relevance and prospects for the development of a business for the preparation and sale of shawarma depends on the format and location of the institution, that is, on the coverage of the target audience. The wider this coverage is, the more you can earn. Shawarma lovers:

students;
drivers;
office workers;
tourists;
workers;
passengers waiting for transport (at stations, stops).

The establishment must be located in a place with a large congestion of people. In addition, the relevance of the fast food business is due to the increasing pace of life of Russians every year. Not everyone and not always can afford a full three-course meal. Delicious and hearty shawarma comes to the rescue.

In October 2017, a resident of Novosibirsk got into an accident. When clarifying the causes of the incident, it turned out that he was in a hurry for shawarma. The example, of course, is not pleasant, but it confirms that such food is in demand.

How to open by law: conditions for opening a point with shawarma

For a business of preparing and selling shawarma, individual entrepreneurship is suitable. Taxation system - UTII or patent system.

No activity license is required. Before starting activities, it is necessary to notify Rospotrebnadzor in accordance with Art. 8 294-FZ "On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control."

A set of documents, the requirements of which must be observed:

Law on Consumer Protection".
Federal Law "On the sanitary and epidemiological welfare of the population".
Decree of the Chief State Sanitary Doctor of the Russian Federation of November 8, 2001 No. 31 (as amended on June 10, 2016) “On the Enactment of Sanitary Rules (together with SanPiN 2.3.6.1079-01)” ().
Decree of the Government of the Russian Federation of August 15, 1997 No. 1036 "On approval of the rules for the provision of catering services" .
GOST R 53105-2008. “National standard of the Russian Federation. Catering services. Technological documents for public catering products. General requirements for design, construction and content.
GOST R 50762-2007. “National standard of the Russian Federation. Catering services. Classification of public catering establishments.
Order of Rospotrebnadzor dated 05/20/2005 N 402 (as amended on 06/02/2016) "On a personal medical book and a sanitary passport".

In 2016, the head of the Department of Trade and Services, Alexander Nemeryuk, after checking the capital's shawarma tents and discovering non-compliance with elementary sanitary standards, promised that all such establishments in the capital would be closed (more than 100 stalls were demolished in Moscow in February 2016). Stationary points were not affected by this measure.

So compliance with sanitary standards is one of the main rules of this business. To summarize the requirements very briefly:

refrigeration equipment is required;
uninterrupted water supply (if there is no central water supply);
dishes must be disposable;
need containers for collecting and removing garbage;
personnel must observe the rules of personal hygiene;
employees must have medical books;
work with products in disposable gloves and chef's hats (hats, scarves);
be sure to carry out sanitization;
monitor product expiration dates;
prevent food from spoiling;
comply with labeling and storage conditions;
comply with fire regulations.

Important addition: you should not post photos of famous people or celebrities as an advertisement for a shawarma point without their consent. For example, in Ryazan, the Antimonopoly Committee initiated a case against the owner of the tent with shawarma "Shaurmen" for the fact that the owner of the establishment used a photo of Mikhail Galustyan in the design of the premises.

What equipment will be needed

The minimum set of equipment that will be required:

grill for shawarma;
refrigeration equipment for products;
sink, workplace for the seller (chair, counter);
shelves and racks of consumables;
hood;
shawarma knife;
containers for vegetables;
microwave oven or additional grill for warming up the finished dish.

If you plan to sell additional drinks, then the calculation of the business plan also needs to include a kettle, coffee maker or coffee machine, and a refrigerator for drinks.

Online stores that sell catering equipment: WHITEGOODS, partnerfood.ru, Shop Restauranto, ObschepitServis, ICO, PromTorgOborudovanie, MyUdobnyMagazin.rf, Eurolux, Agroresurs and others.

Prices for a shawarma grill vary on average from 20 thousand to 100 thousand rubles, depending on the size and technical characteristics. It is convenient to view, compare, and get acquainted with the characteristics of equipment offered by different stores on Yandex.Market.

How much can you earn: using the example of a working point

Calculate the cost, markup and potential income. We take the classic shawarma as the basis for the calculation. Ingredients: pita bread, grilled chicken meat, sauce (ketchup, mayonnaise, mustard), cabbage, carrot, tomato, cucumber, onion.

*Averaged data is given on the example of an operating outlet operating in the region. The final cost of production depends on the ingredients used and their purchase prices.

*Depends on the number of items sold, markup, salespeople's wages, electricity and packaging included in the markup. The rent depends on the region, size and format of the institution and can vary from 5 to 50 thousand rubles.

The initial investment depends on the format of the institution and the scale of the business: the amount of rent, the number of employees. From this follows the required amount of equipment, furniture, the volume of ingredients and the quantity of products produced.

Is it possible to open a franchise

There are several franchises of the "shawarma" business on the Russian market. If you buy a franchise, you will have to spend more money than if you open it yourself. But on the other hand, this is a ready-made business model in which you do not have to fill bumps, and it will take less time, since the franchisor will provide all the information and support. Below is an overview of the two franchises.

And finally, watch a video about how a chef from Anapa turns an ordinary street shawarma trade into a real show

Not everyone can afford to have a bite to eat at home, so shawarma stalls are sometimes a real oasis for those who want to satisfy their hunger. Why shawarma? Perhaps the main reason lies in its high nutritional value and taste. In addition, shawarma is very convenient to hold in your hand and at the same time it does not take up much space. Compared to other types of fast food, this product noticeably wins. Of course, its price is also very attractive for most people, because for this money it is quite difficult to organize a full-fledged lunch or dinner. It turns out that shawarma is tasty, convenient and inexpensive. At the same time, this dish is relevant for people of all ages and social statuses.

To open a stall selling shawarma, you do not need a particularly large investment. At the same time, the business is very profitable. Even against the backdrop of great competition, such points do not lose out. Ideally, of course, you should choose a place with high traffic. Even if such stalls are close to each other, they practically do not stand idle without customers. So, the advantages of this business are obvious:

a small amount of investment;
no professional chef required;
simple procedure for registering a business;
the ability to scale and open new points.

The size of the initial investment here is 270 thousand rubles.

The break-even point is reached here literally in the first month of operation.

The estimated payback period here is approximately five months.

Net monthly income: about 80 thousand rubles.

2. Description of the business

Shawarma is an oriental dish based on meat with vegetables and pita bread. The ingredients are usually prepared ahead of time and the meat is grilled and chopped into small pieces. The cost of shawarma in our case will vary from 110 to 150 rubles (it will depend on the filling). Consider further the range of dishes that will be offered to customers.

Shawarma:

from chicken;
from pork;
in cheese pita bread (both pork and chicken-based);
with a double portion of meat.

As an addition, it will be possible to offer drinks and pastries.

The drinks:

coffee;
sparkling water.

Bakery:

samsa;
hot dogs;
pies.

As for the place to work, it will be a small kiosk with an area of ten to fifteen square meters. It will be located in a high traffic area. Point of operation hours: from 9:00 to 21:00.

3. Description of the market

To explore the market, just look at how many similar points are in your city. Moreover, even in relatively small settlements, you can find several kiosks selling shawarma. As we said above, this dish has many advantages and, compared to traditional cuisine, it wins significantly. Shawarma is sold in many countries of the world, so this product is in demand everywhere. The following categories of customers can be cited as the target audience:

pupils;
students;
middle managers;
construction workers;
tourists;
taxi drivers and drivers of other directions;
other fast food eaters between the ages of 18 and 35.

It turns out that the coverage of the target audience here is very wide, especially since the prices are acceptable even for people with relatively low incomes.

4.Sales and marketing

The big advantage of this business is that there is no need to spend a lot of money on advertising. It is enough to make a noticeable sign only once and then it will attract customers on an ongoing basis. For the first day of work, you can organize a small holiday and diversify the menu with free bonuses. As an addition, you can create communities on social networks and periodically hold contests. Maybe sometimes it's worth handing out flyers on the streets.

The best advertisement for such a business is satisfied customers who can eat tasty and inexpensive. The reputation gained at the initial stage of work will allow you to receive buyers throughout further cooperation. Rumors about high-quality shawarma are spreading with space speed, so many customers can come from other parts of the city. Based on customer demand, you can create a few simple rules that allow you to distinguish a company in the market.

Food should be not only tasty, but also as useful as possible - this, by the way, can even be mentioned somewhere in advertising. In particular, only fresh meat should be used, and the frying oil should also be changed regularly. Naturally, the vegetables should also be fresh. Otherwise, you can face the most negative consequences, up to the poisoning of customers. It is most correct to buy all the ingredients from ordinary citizens living in the private sector - all products with this approach will be as natural as possible and, perhaps, you will be able to get a good discount for large volumes.

As we said above, there will be several types of shawarma here and, curiously, you can also “update” it sometimes. For example, sometimes pita bread of non-standard colors (for example, pink or orange) can be used. Perhaps you should think about beautiful and reliable packaging so that customers have vivid impressions in their memory. As in any business, recognition in the market matters here, because it has a very positive effect on the company's reputation.

A huge role in the conduct of activities here is played by hired personnel. The seller (who is also a part-time cook) must always be neatly dressed, and all ingredients must be stored in closed and clean containers. That is, the workplace must always be perfectly clean. A friendly attitude towards customers is also the key to successful business here. Do not forget about regular cleaning, which should be carried out here as it gets dirty.

"Wholesale" customers are recommended to make a discount. For example, when buying five pieces of shawarma, you can give the sixth as a gift, and so on. You can also organize free delivery, make it possible to order by phone. Pleasant bonuses in the form of one serving of tea or coffee are possible.

Of course, when selling shawarma, a competent pricing policy is mandatory, based on customer demand and the prices of nearby competitors. Only in this situation it will be possible to talk about the successful implementation of the marketing strategy.

5.Production plan

This section includes a detailed scheme of business organization. To describe it in more detail, we will analyze everything in stages.

Company registration

Initially, you need to register as an individual entrepreneur (individual entrepreneur). In this case, you will immediately need to choose a taxation system - in our case it will be UTII. Just do not think that this is the whole process ends. Partly there will be difficulties with permits from other supervisory agencies. It is important to understand that if the point complies with the legislative norms, there are usually no obstacles in the preparation of documents. So, after registering as an individual entrepreneur, you will need to complete a number of documents:

permission to conduct activities (it is issued by municipal authorities);
permission to open a stall in a certain area (this document is issued by Rospotrebnadzor, which, as you know, resolves issues of the sanitary and epidemiological plan);
sanitary and epidemiological conclusion from Rospotrebnadzor (provided if the enterprise complies with sanitary and epidemiological standards);
the appendix to the conclusion of Rospotrebnadzor is, in particular, the "Assortment list of manufactured products" (it is also of particular importance when opening such an enterprise);
a program of production control over the procedure for observing sanitary standards when selling products;
a contract for laundry and/or dry cleaning services for washing employees' uniforms;
documents confirming the compliance of manufactured and sold products with current standards;
documents on disinfection, deratization and disinfestation;
a document stating that the ventilation and air conditioning systems have been disinfected;
agreement on the export of solid domestic and organic waste;
medical books of sellers (cooks).

Choosing a place for a kiosk

There are no special criteria here and, in fact, there cannot be, since even in the most remote areas you can successfully sell shawarma and make high profits. At the same time, as practice shows, it is best to place a stall in the following places:

the central part of the city (it is best if it is closer to the main square of the city, where a large number of people are constantly located);
close to educational institutions, business centers and office buildings;
close to markets and shopping malls.

Of course, when placed in a place with high traffic, the cost of rent may increase. In this regard, it is necessary to accurately calculate the profitability so as not to be at a loss due to high rental payments. As for the parameters of the kiosk, they are quite standard. For example, the area of the place should be from ten to fifteen square meters. Be sure to have insulated walls, because the work will be carried out in the winter season. Of course, there should be water and electricity supply.

Search for product suppliers

Usually in all major cities there are wholesale bases or companies involved in the supply of food. For a successful business, it is enough to choose one or more suppliers who will successfully sell goods at affordable prices. Ideally, it is better to foresee cooperation with several entrepreneurs in order to avoid force majeure situations. For example, the main supplier may increase prices at any time, or there may be delays in deliveries. Naturally, this can lead to disruption of the company. Therefore, it is worth considering these points at the discovery stage. The cost of the offered goods also matters here - this will allow you to calculate the most accurate income for the near future.

As we noted above, all products must be of high quality and, therefore, the shelf life of the blanks must also be taken into account. Based on this, a detailed study of the logistics system will be required, namely: when and with what frequency all the necessary ingredients for cooking will arrive. As a result, it will no longer be possible to be afraid that the products will accidentally turn out to be tasteless or stale. As a rule, many suppliers try to follow these nuances and at the same time they are ready to take on the regular delivery of blanks at affordable prices.

Recruitment

When looking for suitable employees, it is enough to look at the resume or post the relevant announcement on social networks, as well as on the relevant Internet boards. There are usually no special difficulties here, and it is important that employees already have or are ready to issue health books. From cooks (sellers) you need a minimum experience, and in the absence of this, you should immediately decide who will train them. Ideally, of course, if the entrepreneur personally learns all the technologies and initially works on his own. When mastering the skills, it will then be possible to transfer the entire workflow to existing employees.

Premises renovation

Here everything, of course, needs to be looked at individually. The room may require minimal repairs, but it is important that it meets sanitary standards. It will be good if there is free space in it for placing tables and chairs. In the absence of such an opportunity, you can make a semblance of a bar counter (shelf) near the window so that customers can have a bite to eat here without any problems. At the same time, many of these enterprises also successfully operate in a window mode in a kiosk, that is, when customers take food with them and consume it in the most convenient place.

Purchase of furniture and appliances

It should be noted that this item of expenditure is very individual. Much depends on the size of the room and the initial data. You may be able to find a kiosk with all the necessary equipment and it will cost significantly less. At the same time, this direction implies major investments. In this case, you will need equipment such as a grill, extractor hood, refrigerator, microwave and electric boiler. You will also need a cash register. As furniture, you will need to purchase tables, chairs and small cabinets. It is also important not to forget about plumbing and, of course, about buying a sink. You also need utensils for cooking.

The advantage of such a business is that there is no need to create a separate website and advertise in the media. It is enough at least once and invest a little in advertising, customers will come on the recommendation. Special costs are not required here and it is only important to make a bright and noticeable sign that will be visible from all sides. You can also create a company community on social networks and place ads on the Internet. It is important to immediately make sure that any user can leave a review about shawarma - this will be a very good advertisement and increase the reputation of the company. Again, a grand opening can be included here, which can be organized with music and balloons.

6. Organizational structure

At the initial stage of work, the business owner himself will work as a manager. The staff here will consist of two people, each of whom will combine the duties of a seller and a cook. Schedule: 2 through 2, 12 hours every day. In the event that there are too many buyers, then with further work, two employees can be put on one shift at once. Perhaps the seller and the cook will work separately. The salary of one employee will be calculated according to the following principle: salary in the form of 10 thousand rubles + bonus in the form of 0.08 x revenue).

The total investment for opening a point will be 270 thousand rubles:

it will take 10 thousand rubles to register a business;
the cost of the first month of rent will be 20 thousand;
repair costs will amount to 20 thousand rubles;
150 thousand rubles will be needed to purchase equipment;
for the initial purchase of products, it will be necessary to allocate 50 thousand rubles;
10 thousand rubles will have to be spent on the implementation of an advertising campaign;
other expenses (fuel, telephone, detergents, etc.) will amount to 10 thousand rubles.

In the first four months of work, a gradual increase in sales is expected. As a result, with a successful combination of circumstances, investments will pay off in about five months. Of course, some deviations are possible here, but especially unforeseen expenses in this case are not expected.

8. Risk factors

Like any other business, there are risks involved. Of course, it is impossible to predict all of them, but most of the problems are quite familiar to experienced entrepreneurs.

High level of competition

The high profitability in the sale of shawarma is obvious, so many have long picked up the idea. If the point opens in a metropolis, then for sure the locals already have favorite places to buy shawarma. Therefore, in the presence of a large number of strong competitors, the business can pay off for a long time.

Short shelf life of used products

Probably some of the ingredients will simply be thrown away. Also, the use of expired products is simply unacceptable here - customers can easily get poisoned. Again, over time, it will probably be possible to calculate the approximate amount of products needed to work for a certain period of time. Based on this, it will be possible to work out the logistics and negotiate with suppliers in the best possible way. You also need to take care of the optimal way to store food in advance.

Problems with recruitment

It is quite clear that the main thing in such a business is good chefs who can make a really high-quality and tasty dish. Factors such as courtesy, accuracy and conscientious attitude to work are of great importance. Such qualities in this business are valued no less than the direct results of the work. So here you have to try hard. Finding not only a skilled, but also a responsible employee is not an easy task. It is difficult to give any specific recommendations here. Probably the best thing to do is to constantly monitor and follow the feedback from customers who should always be satisfied. Only in this case it will be possible to talk about creating a positive image of the company in the market.

Increasing the cost of meals

Considering the widespread increase in prices, it is unlikely that a simple kiosk can make them lower than the market average. Moreover, dumping in itself is a negative point, so you should carefully study the prices for shawarma in other parts of the cities. At the same time, the average cost of shawarma has not increased much in recent years. At the same time, most customers are willing to pay well for such a tasty dish. In order not to face a price increase from the supplier, you should also constantly monitor the market in this direction. Ideally, you should always keep in mind similar partners who will be ready to start cooperation at any time.

So, at least minimally insuring yourself against risks, you can avoid many unpleasant consequences. Competent business planning, combined with constant market monitoring, will help maintain a consistently high demand for all products.

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