Business idea for the production of film inscriptions on T-shirts. Room and equipment. Workforce plan

Printing on T-shirts as a business is a profitable venture that does not require large financial investments at the start. Any person with imagination and creative abilities can be engaged in the manufacture of original souvenirs, to which this type of business belongs. The main cost to bring this idea to life is the T-shirt printing equipment. You can apply drawings not only on clothes, but also on bags, interior items made of textiles.

But in order for the T-shirt printing business to bring a stable income, it is necessary to develop a development plan that takes into account all the nuances and risks of such an enterprise.

Profitable business

How to open your T-shirt printing workshop

A T-shirt printing business plan should include all organizational aspects, as well as a financial part that details the costs of opening, monthly expenses and possible profit.

Next, you should start looking for a place to place the point. The success of the enterprise depends on how correctly the location of the enterprise is chosen. The territory must be passable in order to attract the attention of the largest number of people. A workshop located in a popular shopping center or close to hotels will quickly find its customers.

Printing does not require a large room - 15-20 square meters will be enough. m. Equipment for printing on T-shirts does not take up much space. It is important to create a comfortable space for visitors and allocate space for employee interaction with customers - taking orders, making payments, etc.

The company does not need storage facilities, since only the necessary stock of materials should be on hand. When increasing capacity, expanding production, you can rent a larger room.

What you need to know about printing methods

There are several ways to print T-shirts. Each of them requires certain knowledge and skills to exclude marriage.

Types of printing:

direct printing, used in replication, consists in sequential multi-layer application of the image;
thermal transfer, when an image printed on a special medium is transferred to textiles using a thermal transfer press.

The transfer method is more commonly used. Its advantages are accessibility, cost-effectiveness, the ability to work with photographs without loss in image quality. The transfer source in this case is special paper or film. If film is used in the work, you will have to purchase a plotter.

The advantages of direct printing are the possibility of applying high-quality prints of any complexity, a variety of colors and resistance to abrasion.

Important! Most of the cost of organizing a workshop falls on technical equipment. That is why you should initially decide on the technology of applying the print.

Necessary equipment for the workshop

If the direction of the enterprise is direct printing on a T-shirt, the equipment should be as follows: PC, printer, cartridges, press. This is a necessary minimum of equipment that allows you to perform the bulk of the work.

In the event that the enterprise will be engaged not only in the manufacture of souvenirs, but also in the replication of products with a multi-color original ornament, then additional devices will need to be purchased.

Direct T-shirt printing is done layer by layer using a carousel. The product is fixedly fixed on the table, then a pattern is applied to it with the help of rotating molds. Here it is important to correctly determine the order of the layers. The method allows to produce large quantities of products with low cost and excellent quality.

It is important to know that the quality of the finished product and the continuity of the process depend on the equipment. Therefore, all devices should be chosen very carefully.

Expendable materials

The entrepreneur will also have to spend money on the purchase of consumables. The cost of T-shirts without a pattern is low, especially if you buy them in bulk. It is important to choose a reliable supplier that guarantees the quality of products and their uninterrupted supply.

Paints are the main element in the work of the workshop. You should keep in mind the fact that thermal transfer cartridges and media will have to be purchased regularly.

Financial calculations

Entrepreneurs who decide to open a workshop that prints on T-shirts need a business plan. The project must have a financial part that takes into account all the expenses of the enterprise:

a standard set of equipment will cost a businessman about 200 thousand rubles. The set of office equipment includes: PC, scanner, printer, heat press, electric grill, plotter, digital camera and telephone;
about 100 thousand rubles will be spent on the purchase of office and retail furniture;
about 80 thousand rubles should be set aside for consumables: T-shirts, mugs, magnetic tape, thermal film, paper, paints, etc.;
the wages of two manufacturers working in shifts and a cleaner will be approximately 50,000 rubles;
registration of an enterprise, including the preparation of documents, will cost a businessman no more than 3 thousand rubles, taxes and individual entrepreneur contributions for the year will total about 60 thousand rubles;
rent of premises for the year - 100-120 thousand rubles;
it is important to provide for additional costs: advertising, transport, utilities, and so on. 40-50 thousand rubles should be set aside for them.

In total, the total amount of expenses will be about 660 thousand rubles.

You can find out about measures to support small businesses taken by the state at this address:. State assistance and subsidies for the development of the enterprise.

You can save money by purchasing used equipment and furniture or using your own premises for work.

The cost of a cup is 150 rubles. Sale price - 300-500 rubles.

The cost of a magnet is from 20 to 30 rubles. The sale price reaches 100 rubles.

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Opening a profitable business - printing on T-shirts, you will need to understand the various aspects of this interesting business. Peculiar clothing with designer contributions is gaining popularity among people of all ages. The idea can become the core of a small business. Widespread printing on T-shirts as a business, with a competent approach, brings good money, although the matter seems frivolous. Various sweatshirts with unusual patterns are in demand. Often, images are made exclusively at the individual request of the buyer. To open such a business, you need to purchase or rent special equipment designed for high-quality printing on various types of fabric.

What is the attraction of the idea?

Most young people prefer sweatshirts and T-shirts with original inscriptions and stylish images. Thanks to this, there is a direct opportunity to noticeably stand out from the surrounding society and emphasize individuality. At home, high-quality drawing on fabric is impossible, and many are looking for a special workshop to implement their own ideas. The service of designer images on clothes is often used by tourists, making themselves a gift in memory of visiting the city. T-shirt with the author's image is a good gift souvenir. Couples in love often order photos of each other on their clothes, and caring parents put their contacts on the clothes of young children in case they get lost.

Place to work

Full-fledged work will require premises - your own or rented for a long time. The working space is at least 8 square meters. Renting premises in the city center will provide a sufficient number of customers. It is better to choose a place near the shopping center, near metro stations and transport interchanges. An ordinary advertising banner will help attract customers. You should choose a possible client audience in advance - if you want to work with young people, it is better to locate an office near educational institutions and student dormitories. It is important to determine the future assortment of goods - direct profit depends on it. Custom-printed clothing or ready-made accessories with original designs are in demand. Prefabricated samples are used as shop window advertisements to display samples.

T-shirt printing equipment

To develop a business by making a print on accessories and clothes, you need special equipment:

Inkjet type printer for applying original images to fabric.
Multiple cartridges.
Plotter cutting material.
Thermopress.
Ink.
Special graphic program.
A computer that processes important data.

Original images are transferred to T-shirts in two ways:

To transfer the pattern, a specialized printer is used, which easily applies the pattern to the fabric.
The fabric is placed on paper and a pattern is applied to the surface using a heat press. Due to the elevated temperature, the graphics are completely copied onto the fabric.

By choosing the option of reproducing printing on fabric, you can purchase the necessary equipment for your business.

To choose the right equipment, you need to know the approximate monthly volume of work.

For example, with a small number of orders, a textile type of printer is well suited. It has a low print speed, but the images are very high quality.

Technology organization

It is quite difficult to develop a business without purchasing additional consumables for work:

Thermal films.
Special cups and plates.
magnetic tapes.
Papers.

There will also be a large consumption of ink for the printer. To increase productivity and business prosperity, you need to print only on T-shirts made from pure cotton. If the client wants to apply a pattern to his own clothes, it is better to refuse. It may turn out to be of poor quality, which will ruin the equipment or not allow you to apply a high-quality image. You need to buy your own consumables, and inform customers that work is possible only with branded items.

Benefits of a business idea

A business like printing on top of accessories and T-shirts has important merits. Many people like to wear designer T-shirts. You can offer customers a large selection of comfortable clothes with unusual patterns or any advertising. The business brings good profits, since the interest in purchasing high-quality and affordable clothes with beautiful images does not pass all year round. True, there are more visitors in the warm season. By reducing the color gamut in the images, the appearance of the T-shirt is maintained for a long time.

Attracting regular customers necessarily requires originality in the design of T-shirts. It is recommended to work with good artists - they will offer a fresh look at the images. Photos downloaded from the Internet may not be very popular with buyers, and manual work is always valuable.

Employees of a small company are required to know the programs: CorelDRAW and Photoshop.

This is necessary to make additional sketches and correct images before printing. These programs will be useful in processing numerous orders at the request of customers. If you correctly fulfill all the requirements for work, then the business will develop and bring good profits.

Clothing is in demand no less than food, so this type of production will always be in demand, and business will bring a stable income. Despite the seasonality of T-shirt sales, you can not be afraid for sales. It is during the season when this type of clothing is in demand that the main sales volumes will be carried out. In order to correctly calculate your capabilities, it is necessary to study in detail the technology of production and marketing of finished products, as well as to study the market.

Market analysis

Currently, there is no shortage of this type of clothing on the Russian market. A large number of domestic manufacturers, as well as imported Chinese products, made it possible to fill the T-shirt market by 100%. This does not mean that the new manufacturer will not find its niche, but before embarking on real action, it is necessary to determine which products are in demand and try to predict fashion trends.

You can analyze the T-shirt market on your own. To do this, you need to visit clothing stores of different price categories and get acquainted with the range of these products. If you plan to produce clothes in large volumes, then it would be most appropriate to conclude contracts for the sale of goods in large chain stores.

To have an idea about the conditions for placing goods, you should personally communicate with the managers of such stores. Wholesale markets will also be interested in accepting goods for sale, so prices for T-shirts in this area should also be monitored. If there is no time or desire to collect and analyze information, you can entrust the work of marketing research to specialized firms.

Registration and organization of business

Registering a business is the simplest step in organizing a T-shirt production. To do this, it is enough to prepare a package of documents:

Application of the established form.
Copies of passport and TIN
Receipt for payment of state duty.

If you want to transfer a business to a simplified taxation system, then the most correct option would be to write an application, when drawing up documents, about switching to this option of paying taxes at the stage of registering an individual entrepreneur.

If for one reason or another it is not possible to deliver the documents to the tax authority on your own, then this can be entrusted to the person for whom it is necessary to issue a notarized power of attorney.

In this case, the initial registration costs increase significantly, but a considerable amount of time is saved.

Premises and equipment

Even when organizing a small production, you will need to rent a room with an area of at least 50 m2. You can significantly save money if you place a production workshop outside the city, where the price of rent per 1 m2 will be much lower. The premises must be electrified, must have water supply and sewerage, comply with fire safety standards. Raw materials and finished products must be stored in a warehouse, which is located separately from the production workshop.

For the operation of the T-shirt production workshop, you will need to purchase the following equipment:

ring twisting machine - 1,200,000;
knitting machine - 400,000;
sewing machine 10 pcs. — 1,500,000;
overlock 2 pcs. — 100,000;
additional equipment - 100,000.

The purchase of equipment will cost a novice businessman 3.3 million rubles.

Raw materials and suppliers

The main, constant item of expenditure for the production of T-shirts is the purchase of raw materials. When choosing suppliers of raw materials, preference should be given to direct supplies from the manufacturer. If this option of purchasing raw materials is not possible, then you should be very careful in choosing suppliers who will play the role of intermediaries between the raw material manufacturer and the T-shirt production workshop.

The main raw material for the production of T-shirts is cotton, the price of which increases year by year, so a small workshop will need to spend at least 0.3 million rubles a month on the purchase of raw materials.

Staff

For the production of T-shirts, it will be necessary to hire at least 10 people with experience in the clothing industry and with specialized education. Payment to employees can be fixed or linked to the number of products produced. Often, settlements with employees are carried out according to a combined scheme, when the seamstress receives a basic salary and additional payments for the number of T-shirts produced. For the full functioning of the sewing workshop, you will need to hire a cleaning lady and a night watchman.

Sales market

The places of sale of finished products are very different from the volume of goods produced. With a small production in the amount of 50 - 100 T-shirts per day, you can effectively sell products to the markets.

The most correct option in this case is to rent a trading place and hire a seller who will sell the goods at a market price. If the product produced has excellent characteristics, then the outlet can acquire regular customers over time. With this option for the implementation of T-shirts, it is necessary to diversify the range of products as much as possible. If the productivity of the sewing shop will be in the hundreds of T-shirts a day, then it will be necessary to attract wholesale buyers. It will be very difficult to do this, due to high competition due to products from China and Turkey, but with a properly organized advertising campaign and cost optimization, you can count on success.

The financial component of the business

Demand for this type of product will always exist. T-shirts, even those made from top-notch materials, wear out over time, and fashion for a particular color, style, or cut can change every year. Therefore, the T-shirt business will always bring a steady income, but at first it will not be easy to interest a buyer.

Cost of opening and maintaining

The cost of opening this type of business will consist of the following expenses:

Purchase of equipment - 3.3 million rubles.
Room rental - 50,000 rubles.
The salary of employees is 300,000 rubles.
Purchase of raw materials - 300,000 rubles.

The opening and operation of the shop within 1 month will require at least 3.9 million rubles. In the future, it will be necessary to invest at least 850,000 rubles a month to maintain the business and keep the enterprise fully loaded with work.

Size of future income

Income from a T-shirt factory can amount to millions of rubles a month, but such a profit is possible only if a large-scale production is opened and sales are established in large chain stores. A small workshop is capable of generating up to 1.5 million rubles of revenue per month, but only half of this amount will be net profit. When selling T-shirts at a price of 800 rubles, about a third of this cost will be the margin of the trading organization. The manufacturer will receive about 500 rubles, so the monthly revenue of 1.5 million rubles is possible only if at least 100 T-shirts are produced daily. Production volumes should be expanded if real demand for manufactured products is revealed. An increase in the level of production can be achieved not only by expanding the workshop, but also by opening additional production facilities in another area of the city. In some cases, it is more expedient to transfer the work of the sewing workshop to work in 2 shifts.

Payback period

This type of production pays off within 6 months. During this time, the distribution channels for finished products are being established and the supply of good quality raw materials at reasonable prices, which allows you to optimize costs as much as possible, as a result of which the profitability of the sewing workshop will increase significantly.

The production of T-shirts can be started without a large number of hired personnel and equipment - many individual entrepreneurs are engaged in the production of small batches of goods, but they make exclusive products of the highest quality that not everyone can afford. A great business idea is to print images on T-shirts.

When thinking about how to open your own business without investing a substantial amount at the initial stage, consider starting a modest enterprise for the manufacture of original souvenirs.

We are talking about drawing patterns on clothes, mugs and textile bags. If you like the idea, then consider a business plan. Printing on T-shirts is only the beginning of the journey, in the future you may well increase production capacity.

What is the benefit?

Despite the seeming frivolity, this business brings a good income. Many young people love T-shirts and sweatshirts with funny inscriptions and stylish patterns. This allows you to show individuality and stand out from the crowd. And it is impossible to make such a thing at home. So you have to look for small workshops in which they will help you transfer the image you like to the fabric.

In addition, printing on T-shirts and mugs is in demand among tourists. They want to take away a souvenir from your places as a keepsake.

And in general, such products are considered good gifts. Lovers order T-shirts with their joint photos, T-shirts with thematic drawings and humorous statements are presented to birthday men, caring mothers and fathers, newlyweds. So you won't be left without clients.

Registering your business

So you've decided to launch your line of merchandise and put together a business plan. Printing on T-shirts must be done by registering as an individual entrepreneur. Setting up a limited liability company will cost you much more. Yes, and in the early stages, this approach is irrational.

At the same time, visit the tax office and register there. Consult with a specialist about the choice of a suitable taxation system.

We select a place

In order for the business to start paying off sooner, it is necessary to choose the right location for your enterprise. It is clear that the more crowded this place is, the better. If you are located in a popular shopping center, then you will be recognized faster even without additional promotion. Proximity to hotels, favorite tourist places gives good results.

You don't need a large room. Set aside a corner for T-shirt printing equipment. Set up a table. Organize a space for receiving visitors. This will make it easier for you to take orders. Keep the necessary supplies on hand. The rest of the raw materials can be kept at home. In the future, with the growth of the enterprise, you will already think about allocating space for a warehouse, and about building up technical equipment.

T-shirt printing technology

Undoubtedly, you will need certain knowledge and skills. You must understand the types of printing. This will help you make a list of the necessary equipment. And you will avoid many mistakes. After all, you don’t need marriage in your work?

So, there is direct printing on T-shirts. This method is widely used in replication. But you need to purchase a special stencil device. The principle is that an image is applied sequentially, layer by layer, on a fixed T-shirt.

Since special paints are used in production, the output is products with abrasion-resistant pattern. Such application of paints allows you to work with drawings of any complexity. And additional effects, for example, the use of luminous paints, metallic paints, foaming types, add attractiveness to things.

Another method is called "thermotransfer". It assumes that the image is first printed on a special medium. After that, a thermal transfer press is used. It is he who transfers the pattern to the fabric.

Printer transfer is the most popular technology. It's affordable, economical, and allows you to work with your photos and transfer them to T-shirts without losing image quality.

In thermal transfer, the transfer source is either special paper or film. When working with the latter, you need a plotter.

The use of sublimation inks in the manufacturing process makes it possible to produce prints that are not afraid of washing, exposure to sunlight and abrasion. Sublimation printing on T-shirts has some limitations. It is used only when transferring a pattern to a synthetic light fabric. The synthetic fiber content must be at least 60 percent.

We buy equipment

The costs of technical equipment of the enterprise are the largest. T-shirt printing equipment includes:

This list contains only a minimum of devices. It all depends on what printing technology and what volumes of work you are targeting.

If your task is not only the quick release of souvenirs, but also the replication of high-quality products with multi-color exclusive prints, then you will need to install an additional unit.

The direct printing on T-shirts already mentioned above is carried out on special carousel-type equipment. The point is that the T-shirt is fixed on the table motionless, and then, by means of rotating molds, colorful layers are applied to the product.

The main thing is to combine them correctly. This method allows you to start replicating products. At the output, you get from fifty to one hundred thousand products. The cost of printing is low, but the quality is impeccable.

For printing on mugs, a conventional heat press is not suitable. You need a so-called electric grill. The printer prints the image onto the media. A mug is placed in the electric grill bowl, and then, with the help of high temperature, the pattern from the carrier is transferred to the surface of the dish.

When choosing equipment, carefully study the offers of suppliers. It is better, of course, to spend money on professional devices from manufacturers. So you insure against possible downtime that may occur in the event of an unexpected breakdown of the units.

T-shirt printing, as a business that requires the smooth functioning of devices, does not tolerate time delays. A client ordering your branded T-shirts will not wait for you to find a heat press repairman, order spare parts and make repairs.

He'll just find another printer. But you will lose money and lose your reputation as a reliable partner. Therefore, carefully study the clause on service and warranty maintenance of the devices that you purchase.

And do not forget to get comfortable office furniture. Table, chairs, shelving for materials. Buy a graphic editor for a designer.

Expendable materials

Put an article on consumables in your business plan. Printing on t-shirts is impossible without buying these same t-shirts. The wholesale price of simple basic models is low. And it is better to immediately stop at a reliable supplier who guarantees a quality product, inexpensively and on time.

In addition, paints (cartridges) will need to be purchased regularly. As well as media for thermal transfer: paper or film is consumed quite quickly.

Staff

At the initial stage, two people will cope with the enterprise. But if you intend not to stop at the level of a modest printing point, but to grow further, then you will have to hire a manager who will accept orders and coordinate their execution. In addition, you will have to hire a designer to develop exclusive drawings and inscriptions. Yes, and the number of technical personnel with the growth of production will have to be increased.

Implementation methods

If you open a point for quick printing of orders, this is one thing. But if you intend to make a big profit through the sale of finished products, then consider ways to sell the goods. A description of them should contain your business plan. Printing on T-shirts on an industrial scale will require the sale of manufactured products either through an online store or through the supply of goods to existing retail outlets that sell youth clothing. In addition, you yourself can open a souvenir shop or a boutique where you will sell T-shirts, T-shirts and sweatshirts with original prints.

T-shirts have long been an indispensable attribute of almost any guy's wardrobe. They are worn daily, and it is impossible to call this product very seasonal, since it sells well in the winter season. In this article, we will look at how to organize a business selling T-shirts and develop it in your city. And also, we will conclude whether it is profitable to do this or not.

Business Format

If we talk about the format of building a business, then in the age of modern technology it has changed significantly. And this is not a common phrase, since t-shirts are the perfect item to sell online. At the moment, offline stores that rent retail space create online stores and groups on social networks. With the help of contextual advertising and search engine optimization, as well as through the use of SMM techniques, the T-shirt trade reaches a new level of sales and allows the owners of such stores to earn substantial amounts. A large number of orders come from other cities and popular courier services are used for their delivery, the price for delivery in which is very small.

The second point in this business is that in addition to buying ready-made factory goods, you can sell T-shirts with prints that are applied using special equipment. We will talk about this direction a little lower. This expands the assortment of the store and is the main solution for working through the Internet. The person chooses the print and color of the T-shirt, after which you apply the image and send it to the client through the delivery service.

Room search

For a T-shirt business, you will need to find a location in a mall or clothing market. If the main focus is on online sales, then you can generally work in a small office somewhere on the outskirts, but for a store, it is better to find a pre-owned area of 15 sq.m.

From the trading equipment you will need:

special racks for hanging an assortment of T-shirts and T-shirts.
hangers;
cash register;
staff furniture.

From additional:

packages for packing goods;
gift wrap.

This equipment is suitable if you only sell factory goods, but if you want to start a business selling printed T-shirts, you will need to purchase equipment for printing images on textiles.

There are several technologies for applying patterns to textiles:

digital direct printing;
silk screen printing, silk screen printing;
computer embroidery;
thermal application, thermal transfer;
sublimation printing.

From the equipment to start you will need:

DTG printer - cost about $11,500. We consider good models for doing business.
ink - the average cost is $ 230 per 1000 ml.
pre-treatment liquid - $55 per 1000 ml.
polymer coating - about $ 50 per 1000 ml.

Consumables for printing on T-shirts:

print heads;
ink supply system;
protective paper;
cleansing swabs;
pipettes and more.

As you can see, if you decide to open a business selling T-shirts with a pattern, then the amount of investment will not be small. The amounts were considered for equipment from PolyPrint, a Greek manufacturer of printing equipment for business.

Range and suppliers

In order to fill the shop windows, you will need to purchase the required volume of goods, which in turn has a certain classification. So according to their purpose, they are divided into men's, women's and children's.

In form it is: T-shirts, T-shirts, polo, sweatshirts.

You should have t-shirts in various colors in your assortment.

Also, often goods are classified according to the print that is applied to textiles: images of brands, games, TV shows, holidays and other things. The catalog is usually huge, but in fact there are several dozen running options.

From the additional assortment in winter, you can sell sweatshirts, caps, etc.

Advertising

To promote a T-shirt store, you can use various methods, including the distribution of leaflets, a bright sign, and discount banners.

An excellent channel for attracting customers can be an online store, which will present your range of products. This site can be promoted using search engine optimization or contextual advertising.

T-shirts are usually not expensive and sell well through communities, such as Vkontakte.

What start-up capital is needed?

We will indicate the main sources of costs when opening a T-shirt store. Focusing on them, you can recalculate the costs for your business.

Room rental - $200 - $250
Taxes - $150
Salary to the seller - $ 200
Initial purchase of goods - $4000 - $6000
Purchase of equipment - $800 - $1000
Advertising - $450 (+ Internet advertising)
Purchase of equipment for printing on T-shirts - from $ 13,000

How much can you earn?

Earnings will depend on many factors, this is the range and, first of all, the quality of T-shirts and their price. There is still seasonality in this business, and during the spring-summer period, you will receive maximum profit.

The average markup on T-shirts is 60% - 90%.

Findings. The business of selling T-shirts, including prints, is a good start, but still, if we talk about drawing, then you will not only need to invest a lot of money, but also learn how to do all the work and also maintain all this equipment.

What can you say about this business? We are waiting for your answers in the comments.

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