LEGO history. Famous brand logos: origin and meaning

These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas, motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies that manufacture household appliances and electronics. They are well known even to children.

Have you ever wondered who and how created the logos of famous world brands? What do they mean? Why does a seemingly simple picture become the hallmark of the company and be recognized all over the world? I must say that the history of logos of famous brands is sometimes very interesting. Get to know some of them.

Versace

Not all famous brand logos are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. He became another decoration of his magnificent collections. Since then, the head of the Medusa Gorgon, located in a circle, has become the trademark of this fashion house.

When the couturier was asked questions about the rather strange choice of logo, he replied that it was a symbol of fatal charms and beauty that could hypnotize and paralyze any person. And I must say, maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.

Givenchy

Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four letters G and similar to a stylized clover leaf, represents strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it.

Givenchy uses the logo as embellishments and prints that are popular and recognizable all over the world.

Lacoste

Famous brand logos and their names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long been a trademark of Lacoste, which is famous all over the world primarily for polo shirts.

Probably, not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a former successful tennis player, in narrow circles he was called the Alligator. He founded his company in 1993, which focused on sportswear for tennis players.

The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.

Chupa Chups and… Salvador Dali

If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example of this is the company Chupa Chups. All the kids in our country know this product. But how is a great artist connected with her?

One of the most famous and prominent representatives of surrealism, artist and graphic artist, director and sculptor, writer contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world-famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial amount and invited the well-known artist Salvador Dali to create the logo.

It should be noted that their costs paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the colors of the Spanish flag, rounded the letters a little and placed them in a frame.

Nike and Carolyn Davidson

Logos of famous companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and its laconic “tick”. When the company launched a logo competition, Portland State student Carolyn Davidson entered.

It is interesting that then her sign did not cause much enthusiasm among the owners of the company, however, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder how much brand owners value their logo now?

apple apple

Logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most people think that Steve invented the bitten apple, but this is a delusion.

At the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said: "Icons should look like they want to lick."

He set such a difficult task for Rob Janova, the designer who worked on the new Apple logo. The only desire voiced by Jobs: "Don't make him sugary." A few weeks later, Steve had several sketches of rainbow apples (bitten and whole) on Steve's desk. Jobs chose the well-known option, which seemed to him more interesting and original.

NeXT

Famous brand logos sometimes have a special meaning for company owners. This is what happened to Apple founder Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's adversities. After leaving Apple, he very soon founded another computer equipment company and called it NeXT. The name turned out to be symbolic - "next". This was probably how Jobs emphasized that he was unstoppable, and he would create the next company with even more enthusiasm and fuse.

But back to the history of the creation of this world-famous logo. He was commissioned to develop the famous graphic designer Paul Rand. He gave Jobs a strict condition: “You pay me $100,000 for one version of the logo that you are sure to suit.”

As a result of this collaboration, the world recognized the inscription NeXT, made in the style of Steve Jobs. The sketch was accepted immediately, without edits. The only thing Steve wanted to change was highlight the letter E in yellow. It is impossible not to say that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide UPS delivery service, and more than a dozen medium and small companies.

Coca Cola

When we see the logos of well-known brands, which undoubtedly include the Coca-Cola Corporation, it seems that they were developed by teams of professional marketers and designers. But in this case, things were different. The logo for this company was developed by an ordinary employee of the company, accountant Frank Robinson.

At that time, the company did not yet have its current name, and it was Frank who chose it - Coca-Cola. He placed the name on a red background, and used the standard cursive at the time to write it. Such a font was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years, the company slightly modifies its trademark. But the special font remains unchanged, as well as red and white colors.

three-beam star

All motorists dream of owning a car with such a logo. Mercedes was founded in 1926. And the logo, known all over the world today, appeared much later. The company voices the official version of its meaning as a trinity - air, earth and water.

It is in cars (on the ground), in boats and yachts (on the water), in airplanes (in the air) that engines produced in factories are used. There is also an unofficial version that says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the place where their new home would be built. The sons of the founder of the company slightly modernized the father's star, and it became the company's logo.

The three most popular stripes

And this logo represents not just a brand, but a huge industry that has been a trendsetter in sports fashion for several generations of professionals and sports fans. For a long time, the company's logo was a shamrock and three stripes.

An interesting fact is that designers were not involved in creating the logo. Its concept was proposed by the founder of the company - Adi Dassler. For 22 years (until 1994), the trademark was unchanged. But then new trends in fashion forced the specialists of the well-known brand to somewhat rework the trefoil, beloved in the world. Now the company's products are decorated with a logo, which is a triangle, made in the old traditions. The theme of the three stripes was retained.

Since 2008, the company has been releasing a separate collection of shoes and clothing called Adidas original. She combined the fashion of the 80s, as well as the original logo, which was created by Adi Dassler.

Calvin Klein

This brand began its existence back in 1942. His logo was created immediately. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.

Later, it began to be used not only as a sign of recognition, but also to serve as a navigator through the collection. The dark logo stands for top-level clothing, gray for permanent clothing lines, and white for sportswear.

Famous brand logos: Brandomania game

If you are interested in the history of trademarks of companies, then you will surely be interested in a new game. A few years ago, it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brandomaniacs, three special levels have been created, over which you will have to rack your brains in order to achieve good results.

"Brandomania" has a relaxing dynamic. It is best played by multiple people. It is desirable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some logos of famous brands. The game (answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about an unknown brand. And the "bomb" will remove most of the letters, and you will need to guess which word is hidden behind the rest.

The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also retained their main features. According to those who have already mastered the first levels, guessing the answers to "Brandomania" is really interesting.

How were the most famous British symbols created, how did they change over time and acquire their current form? Who first drew the London Underground logo and the Penguin penguin?

Designer, writer, TEDx speaker and Future London Academy partner Ekaterina Solomeina told us about the history of legendary British brands.

is one of the most recognizable brands symbolizing the British capital. Passing every day by a subway sign, we do not notice how ingenious this sign is. The modern look of the logo was given by Edward Johnston. The famous designer not only designed the typeface that is used in writing the stations, but also “holed” the sign, which was previously a single red ball.

However, Johnston did not come up with anything radically new, but simply modernized the brand. At first, the London Underground used a simple “underground” style, then “bullseye” was added to it - a red ball with a blue stripe, inherited from the transport company that owned the trains. The bright colors stood out against the background of the buildings, and the names of the stations were easy to read.

At the time, the subway's head of marketing and design was Frank Peake. A supporter of change, he decided that it was necessary to modernize the look of the brand. Thanks to his decision, as well as the talent of the invited designer Johnston, in 1913-1919. "underground" has acquired a modern look. Now tourists, patriots and simply design lovers will certainly keep at least one souvenir with the symbol of the London Underground at home.

Another iconic brand national rail. Two parallel red lines-arrows, it would seem, what is simpler, and what is there to admire? The company logo is ingenious in its simplicity: it is minimalistic, simple and understandable without words. The inscription "National Rail" was almost never used. In addition, the idea itself is beautiful: when we think about the railway, first of all we think about parallel lines, and if about travel, then about arrows.

The history of its creation is as follows: in 1960, the prestigious Design Research Unit received an order to develop a logo. Gerald Barney, a young printer who was only 21 years old, sketched his version on the back of the envelope. His idea was the best. 50 years later, Barney admits that even now he would not change his logo and does not think that he could create something better.

Another symbol of the British spirit, reflecting the fusion of centuries-old traditions and modern reality - british airways. This brand is one of those that has gone through several stages of modernization, that is, it did not always look the way we know it now. Rebranding was rather difficult for a well-known company that declares that its main values ​​are British traditions and culture. On the one hand, British Airways must be true to its roots, and on the other hand, it must not be mothballed, remain open and understandable to the whole world. And it's not easy. Margaret Thatcher was so outraged when the company decided to experiment with painting planes that at one presentation she covered the tail of a model aircraft with a handkerchief. She said, "We fly the British flag, not these awful things."

The modern look of the logo was proposed in 1997 by the design studio Newell and Sorrell - a three-color "speedbird" ribbon. Colors used: traditional midnight blue, brilliant red and pearl grey. Tradition is “British everything,” the airline demonstrates. For example, when you fly to India, you will be offered Indian food, and when you fly to the UK, British food. Little things like that make up the essence of a brand.

One of the best art museums in the world Victoria and Albert Museum boasts not only a collection of world masterpieces, but also the fact that the brand itself is a masterpiece. The monogram, created in the 1990s, is still relevant today. Moreover, she is unlikely to ever lose it.

Renowned designer and typographer Alan Fletcher, one of the partners of the famous design studio Pentagram, created the familiar logo. Fletcher fulfilled the museum's request that the logo be timeless, strong, recognizable, yet modern and easy to use. Quite simple requirements. Alan took the Bodoni font as a basis and combined the letters into a single character without losing readability. Later, Wolff Olins, a brand consulting company, modernized the design. She developed a brand book, added more elements, painted the letters in different colors.

Harrods- the main tourist symbol not so much of Great Britain as of London. His logo on a shopping bag has long been a sign of wealth.

The origins of the brand originate in the history of the department store. The logo did not completely change itself, but gradually evolved from the pre-existing one. Initially, in the 19th century, the signature of Charles Henry Harrod, the owner of the store, was used as an identification mark. So each package was a little different.

The logo got its current look after Harrods asked design studio Minale Tattersfield to develop new packaging that could be used for different products. As a result, different versions of the owner's signature were unified. The logo has become modern, the same for all products, decorated with crowns from the bottom, which were awarded to the department store.

The publishing house is one of those brands whose branding solution has led to unprecedented success. The company, which decided not to bother with the name and logo, just wanted to make an “animal” logo in defiance of The Albatross Library competitors, but got a design icon of the 20th century!

The history behind the creation of the logo is quite amusing. In 1935, Allen Lane, the founder of the publishing house, simply sent 21-year-old designer Edward Young to the zoo. The young man spent the whole day there, drawing penguins. Returning, he complained about the disgusting smell of birds, which did not prevent him, however, from creating a masterpiece. The pattern, which has changed over time, now looks a little different than before. But it is impossible not to recognize the cover of the book, crowned with a funny penguin. And this is the hallmark of a timeless brand.

However, not all British brands have undergone historical change. Logo Lyle Golden Syrup- one of the oldest unchanged logos, included in the Guinness Book of Records. He is over 130 years old. The packaging depicts a dead lion, and above it are bees that set up a hive in the corpse and began to make honey in it. And also an Old Testament quote from the legend about Samson and the lion: “Out of the strong came forth sweetness” (“Sweet came out of the strong”).

Many today buy syrup as a tribute to tradition. However, the owners, Tate & Lyle, did not always want to keep the packaging unchanged. In the 1960s-1970s. there was a real boom in branding in the UK, and that's when the company turned to Michael Wolf, the founder of Wolff Olins, for a rebrand. They thought the logo was outdated and were willing to pay big bucks, but Woolf turned them down. The designer explained this by saying that the logo is canonical and should not be changed. He was right! Lyle Golden Syrup is still one of the most successful confectionery companies in the UK. Sometimes brands do not need to be touched, and they will retain the true spirit of tradition and timeless values.

Drawing by Alena Kroshechkina

Every day we see beautiful posters, posters, posters on television, on billboards, in public transport. We are surrounded by many names, slogans, logos. Some of them are little known, and some are known all over the world. But have you ever wondered how the logos of the most famous companies in the world were created? Where did the bitten Apple apple come from, why is the Nike checkmark so popular, and who invented it, why are the three stripes of Adidas so simple, but at the same time so popular? Today we will tell 7 small stories, each of which will tell about the creation of logos for famous brands. We are sure that this article will be of interest to everyone who is interested in the history of the development of large corporations, because it is with the logo that the life of the company begins.

Close relationship between Chupa Chups and Salvador Dali

Salvador Dali is one of the brightest and most famous representatives of the surrealist movement. The artist, sculptor, graphic artist, director and writer has made an undeniable contribution to the development of the modern world. And, it would seem, what does he have to do with Chupa Chups. Not many people know that it was Salvador who created the world-famous logo of sweet candies on a stick.

The idea of ​​producing sweet candy on a stick was so interesting and promising that the founders of the company did not spare a tidy sum of money to attract the well-known artist Salvador Dali to create the logo. Looking ahead, we can easily say that the money invested paid off with interest, because the Chupa Chups logo turned out to be interesting, simple, not intrusive and understandable.

As Dali himself said, the work on the logo took no more than an hour - from the development of an idea to its final completion. He took the colors of the Spanish flag as a basis, added rounded shapes to the letters, put it all in a frame, and that's it. Just like that, within one hour, one of the most famous and recognizable logos in the world appeared.

Carolyn Davidson and the famous Nike swoosh

Surely, every time you see the Nike logo, you ask yourself the question: “How did this tick become so popular?”. I don't know about you, but this question pops up in my head all the time. After all, a damn simple logo, but at the same time incredibly concise, clear, memorable. And the creator of the Nike logo is Carolyn Davidson. While still a student at Portland State, young Carolyn entered a competition to design a logo for a new company. Then her "tick" did not cause much enthusiasm among the leaders of Nike. “I don’t really like this logo, but I am sure that it will help us become popular,” said one of the founders of the company.

A very interesting fact is that Carolyn received only $35 for her work. How much do you think this logo is worth now?

Frank Robinson and Coca-Cola

It would seem that such a well-known brand, such a recognizable logo, was definitely developed by a team of professional designers and marketers. Well, how else. Coca-Cola is known all over the world, and their red logo and peculiar font cannot be confused with anyone else. But in fact, everything is much simpler. The logo for Coca-Cola was created by Frank Robinson, an ordinary accountant of the company. At that time, they did not yet know what the company would be called, and Frank chose the name Coca-Cola. I placed this name on a red background, and used the standard script for that time to write. It was this "font" that was considered the standard of calligraphy and the beauty of calligraphy. This is how the world saw one of the most famous logos of our time. True, time took its toll, and about once every ten years, Coca-Cola changed the design of its logo. But those traditions, the red background and the special font that were laid down in the very first years, have never changed.

Milton Glaser and the world-famous "I Love NY" sign

Often on the streets you can see young people in T-shirts with the words "I Love NY". It is noteworthy that the creation of this inscription led to the birth of a whole fashion for “love confessions”. Now in every city you can meet people with inscriptions telling how much they love their city. In Moscow you can often see "I LoveMoskov", in London "I Love UK". It's not uncommon in other big cities, either.

And it all started with the fact that a young designer Milton Glaser in the mid-70s, on a voluntary basis, completely free of charge, created a simple, but at the same time incredibly popular logo. Thus, he expressed his love for one of the most beautiful cities in the United States, and supported the initiative of the city authorities, who sought to attract more tourists to New York. Over time, this sketch fell in love with many citizens who happily bought T-shirts, caps, jackets, and other things with this inscription.

An interesting fact is that Glaser sketched one of the most famous logos on a piece of paper while riding in a taxi. Now this first prototype of the "I Love NY" logo is stored in the Museum of Modern Art in New York.

The NeXT logo was created in just 2 weeks

The founder of Apple, Steve Jobs, also faced great difficulties in his life. If you don't know, he was even fired from the company he founded. But Steve never faltered, and even after leaving Apple, he founded another computer equipment company, NeXT. The symbolic name is next. Probably, in this way, Jobs wanted to emphasize that he does not stop, and is ready to develop the next company with even more fuse. But today we are interested not so much in the foundation and development of NeXT as in the creation of the company's logo.

The famous graphic designer Paul Rand was commissioned to develop the logo. He gave Jobs a tough ultimatum: "You pay me $100,000 and I'll provide you with one version of the logo that suits you." As a result of such cooperation, the world saw the NeXT inscription made in the style of Jobs.

The work was accepted immediately, without any edits. The only thing that Steve noticed was the need to highlight the letter "E" in yellow.

It is worth noting that Paul Rand has previously designed logos for IBM (a huge computer corporation), UPS (a worldwide delivery service for goods), and a dozen other medium and small companies.

Rob Yanov and the Rainbow Apple

I am sure that each of you knows what the Apple logo looks like. And everyone knows and heard about the founder of the company, Steve Jobs. But few people can name the name of the one who created the world famous logo. We are sure that 9 out of 10 will say that Steve himself came up with a bitten apple, but this is absolutely not true. Apple had an initial logo that showed Newton sitting under a tree and writing something. Steve did not like this option, because from a young age he gravitated towards simplicity and minimalism. As Jobs said, “Icons should be lickable.” This is exactly what he demanded from Rob Yanov, the designer working on the new Apple logo. The only wish he received from Steve Jobs was: "Don't make it sugary."

A few weeks later, several options were presented to the court, among which were rainbow apples (bitten and not bitten). Steve chose the option that seemed more original and interesting.

Now Apple products are used by hundreds of millions of people around the world, and their logo is one of the most famous and recognizable.

The most popular three stripes in the world

Adidas is a company that is a leader in the sportswear market. This is no longer just a brand, it is an entire industry that dictates the style of more than one generation of sports fans. For a very long time, the Adidas logo was a shamrock and three stripes. It is noteworthy that no designers and professionals were involved in creating the logo, and the concept itself was proposed by the founder of the company, Adi Dassler.

For almost 22 years, from 1972 to 1994, the logo was unchanged. But in the early 90s, under the dictation of new fashion trends, the company slightly reworked the “shamrock”, which had already become beloved by the whole world. Now the clothes sported an angular logo, which was made in the old traditions, while maintaining the theme of the three stripes. Since 2008, Adidas has been releasing a separate line of clothing and shoes called "Adidas original", which combines the fashion of the 80s, and the original logo created by Adi Dassler.

Three-beam star Mercedes

Mercedes was founded in 1926. But the logo that became known to the whole world appeared decades earlier. The official version says that the Mercedes logo means the trinity - earth, water and air. It was on the ground (in cars), on the water (in boats and yachts), and in the air (in airplanes), that engines produced at Mercedes factories were used. There is also an unofficial version, which says that for the first time the founder of Mercedes-Benz, Gottlieb Daimler, used a three-pointed star. He wrote a letter to his wife, and it was with this symbol, a star with three rays, that he marked the place where their new home would be. Gottlieb's sons slightly modernized their father's star and placed it on the company logo.

Pavel Durov and Vkontakte

And I would like to finish our review with the logo of one of the most popular social networks in the world, Vkontakte. It is incredibly simple, concise, conveys the essence of the company and its purpose. As Pavel himself said, it took no more than 10 minutes to create the logo. He took unobtrusive colors, blue and white, and made the inscription a standard font. As a result, we got a simple logo, which is seen daily by more than 50 million visitors of the social network Vkontakte. Over time, the logo was further simplified, and just the letter "B" was left against the background of the company's already known colors.

One could continue this list by adding more than one hundred well-known logos of the most popular companies in the world to it. But we tried to choose the most interesting brands and unusual stories of creating their logos. We are sure that the article was interesting for you, and now you know how the logos of famous companies appeared.

A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created to distinguish products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Logo "Letter" - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. The Logoslovo logo consists of letters only.
5. Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog likes to listen to the Edison-Bell phonograph and decided to capture this moment by drawing the picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

• change in direction of activity;
• following new trends.

Let's look at a few examples of the evolution of company logos.

• Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of ​​a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993, the company decided to celebrate its 55th anniversary create a new logo. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

• Coca Cola

Coca-Cola has the most recognizable corporate identity of the logo, which is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

• Pepsi

In 1903, the Pepsi-Cola brand was created. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make a logo ideal.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothing are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

• Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

• Givenchy

In 1952, the Givenchy brand begins to produce high quality clothing, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created a logo Virgin Records (first company), English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified design and used the fill of geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.

Johnson & Johnson is a good example of a new trend in 2017. The company logo is very simple - it is red text on a white background, handwritten.

Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our experts are always on the topic of new trends in world design.