Business cards that work. Business card in the form of a bag of seeds. Bad handling of fonts

A business card is one of the cheapest and most common promotional materials. Now people of various professions have it - from directors of large companies to locksmiths who earn extra money after a shift at a factory.

A small box with a few lines of text can look different and have different effects. A beautiful, unusual and well-made business card is simply a pity for many people to throw away, and in addition they will want to look at it - that is, they will read the information from it and take note. But a cheap cardboard box with a design made in Paint in 10 minutes is unlikely to be appreciated.

Below Reconomica will take a closer look at a selection of tips for creating really good business cards. We will not describe the drawing process itself, but will pay attention to the creation of design and content.

Let's make a reservation right away: there are no strict standards here - if you wish, you can make a business card in general the other way around. And we will cite only common trends.

Fundamental rules design: how to make a really cool business card? (+ video selection of examples)

With First - the basic rules for designing a business card:

    Wrift- readable, contrasting with the background, WITHOUT decorative elements, WITHOUT curls, NOT capital - necessarily equal. This is probably one of the basic rules that all more or less good designers adhere to.

    The size. Standard - 50x90 or 55x85 mm. However, you can experiment with both aspect ratio and size. Just keep in mind that business cards are usually put away in a pocket or purse - that is, you don’t need to make a product that is too large. And too small - too.

    Eye-catching colors, ideally - calm shades. Background - shades of white, gray, golden. In some cases, a black background will look stylish. The text is in a contrasting color with the background.

    The form. Traditionally - a regular rectangle. But if you wish, you can order a business card of a different shape - with rounded edges, or some other. For example - a hairdresser can order a business card in the form of a comb(P ri qualitative implementation is interesting solution). H o Please note that any non-standard parameters increase the price of printing. In addition, keep in mind that the shape must be reliable - too thin bends will quickly crumple, and a beautiful piece of paper with a useful contact will turn into garbage that they definitely won’t carry in a wallet.

    Language - only Russian(or the one on which you communicate with the client). If there is a possibility of contact with a partner/client who speaks another language, it is better to make a small separate batch.

What can be (and should be) on a business card

It can be:

    Contacts. Since people now use a large number of means of communication, you need to indicate everything by which you are available and which are common in your area. The usual dialing is a mobile phone, Viber, Telegram, Vkontakte. If there is - a website, Instagram, Facebook. If necessary - the address (for example - a store, a hairdresser, a car repair shop). It is important to indicate the mail if you are in contact with people who can use it: for example, a business partner can send a price list.

    First Name Last Name. Middle name - you can specify if you are a big boss. It is recommended to indicate the first and last name, even if the business card says “Finishing the balconies” - after all, when communicating, the interlocutor needs to know how to address you.

    Occupation. It can be indicated both in the form of a profession (photographer, English tutor), and in the form of a field of activity (finishing balconies, external insulation of apartments). It is indicated concisely, briefly and clearly.

    Company logo and name- if this is not a “personal” business card, but an employee who represents a company.

The items above (except, perhaps, the logo) are mandatory. Additionally, if there is a place, you can tell in more detail about your services - if there are several of them.

For example - you are engaged in finishing works. On a business card, you can write “Finishing Works” in large print, and below give a list in a smaller font, which includes the services that you still provide:

    redevelopment of the premises;

    turnkey rough finish;

    finishing of turnkey apartments.

An important nuance: in this example, a large number of “separate” services could be cited (wallpapering, floor screed, wall painting, plasterboard finishing, stretch ceilings, and so on). If they neatly and beautifully (outwardly) fit on a business card - great: fit. Otherwise - try to group them.

What should not be on your business card

Since the size of the business card is small, a lot of content on it cannot be squeezed even in small print. However, for some reason, many people tend to write as much text as possible on a small piece of cardboard - believing that this will attract a client.

What NOT to post:

    "Extra" contacts. A mailbox (for example, if you are finishing balconies, it is unlikely that clients will write to the post office), fax, home phone, pages on social networks that you do not use or rarely use (for example, you registered on Facebook for solidity, but on a page visit once a week).

    "Extra" titles, positions, achievements. "Ivan Petrov, director of Omskaluminy LLC, candidate of chemical sciences, dean of the Omsk State University, MSMK in weightlifting." If you need to distribute your contacts as a specialist in different fields, it is better to have separate business cards with different information.

    Promotional/Incentive Phrases. “Buy from us”, “Call us and we will tell you more”. Even if they fit in, they are almost never placed on business cards: this is a kind of bad form. Try to find at least one beautiful business card on which there will be similar slogans - it is unlikely to succeed.

Material and additional "finishing" business cards

In addition to visual perception, tactile sensations of the client are also important. Therefore, it is important to pay attention to the choice of material.

When a designer worked on a business card, this is immediately evident.

It could be:

    Coated paper. The most popular and cheapest option. It can be either white or colored, glossy or matte.

    textured paper. It has a relief surface, can be performed with imitation for some material: wood, fabric, leather.

    Metallized paper. The surface will have a metallic sheen (even cooler than glossy).

    Paper "touch cover". Pleasant silky surface, created by latex spraying. In addition to an interesting structure, they are also good at abrasion resistance.

    pearl paper. Has a spectacular shine.

An important nuance: the selected paper and its quality should be combined with the design of the business card. For example, if you order an original and really cool layout, but print it on the cheapest paper, it will not give the desired effect. And vice versa: if you choose the most expensive paper, but the design is cheap/tasteless/outdated, the effect will also not be very good.

In addition to paper, in rare cases, another material can be used: plastic, iron or wood. The cost of such business cards will be much higher than that of paper ones, but they can also look very cool if implemented correctly.

The method of applying text (or images) can also be unusual. The options are:

    Foil stamping.

    Hot stamping (embossed).

    Thermal rise.

Such techniques allow you to create a business card with protruding (embossed) elements.

Review of the main mistakes in design (video)

Whether to complete both sides

T traditionally, business cards were made one-sided. Moreover, the “front” side could be glossy, matte, or have another “finish”, while the back side remained ordinary paper. On it, if necessary, it was possible to quickly add something.

Now this trend is not generally accepted - you can also make a double-sided business card. However, you do not need to do this intentionally - if all the necessary information fits on one side, then it is better to limit yourself to it.

If the information does not fit (this is relevant, for example, if you have 5-6 contacts for communication, + an extensive list of services offered), then it is better not to reduce the font and not squeeze the text, but to spread it on 2 sides.

For example, marketing expert Igor Mann (founder of the MIF publishing house) believes that a business card is one of the most effective shareware tools for promoting a personal brand and business. But it is important that your business card contains a "chip" - a specific unique offer. Mann himself offers on his business card a selection of books from his publishing house.

Ways to improve: how to make a business card more memorable and comfortable

Since modern marketers and designers have already tried many options, and a business card is a simple product, it will not be possible to invent many ways.

You can stand out using the following methods:

    unusual shape. It is important to experiment with the form of a business card, if it can somehow be styled for your occupation. For example, if you are a photographer, instead of a rectangle, you can cut out a business card in the shape of a camera outline.

    quality paper. Not a unique technique, but very effective if you work in a low or medium price segment. In this case, many competitors will most likely have simple cheap cardboard boxes, and, moreover, probably not very beautifully designed. If your business card visually and to the touch will be favorably different, it will definitely highlight your company.

    Availability of a QR code. Also not a unique way, although for the Russian market - not very common. It is relevant to do if some useful information can be “hidden” in the code. For example, if you are a photographer, it can lead directly to the page with your portfolio.

Programs for self-creation of business cards

If you have taste and imagination - you can use it to create a business card Photoshop, Illustrator, CorelDraw or even MS Word.

There is also an alternative - special programs. As an example:

    power card maker.

    Easy Card Creator Express.

    business card studio.

    Business Card Master.

    Business Card Office.

There is also an easier option - online designers. Of the most convenient, functional and simple:

    editor.printdesign.com.

    offnote.net.

    Maketron.ru

    printclick.ru.

    crello.com.

We have given only a few options - for review: in fact, there are a huge number of them, with a variety of functionalities.

Lesson on creating business cards in Photoshop (video)

Most business cards are a small piece of paper with a name and phone number written on it. This option will work if you are looking for someone to go on a date with, but it will not work at all to adequately represent the business.

With a little effort, you can create a business card, which will help you stand out from the crowd and become a worthy advertisement for you and your business. Here are some tips and ideas to help you design a quality business card that works for you.







9 reasons why you need a business card

There are several reasons why a business card is one of the most effective promotional tools:

1. Speed

Give someone your business card and the person will instantly know what you're up to.

2. Persistence

Just as the seller keeps in touch with the buyer, so the business card works for quite a long time after you have parted with the client.

3. Versatility

You do not need to constantly write down your data, everything you need is on the business card. Anyone will understand it.

4. Individuality

The whole character and essence of your business is on your business card. She is as unique as you are.

5. Friendliness

The exchange of business cards has a special meaning, symbolizing the beginning of a companionship relationship.

6. Convenience

The card fits between your thumb and forefinger and doesn't take up much space in your pocket or purse. Business cards can always be with you: leave them in a conspicuous place, throw them in mailboxes, and hand them out when you meet new people.

8. Elegance

James Bond didn't say, "I'll send you a message." He gave a white business card, which was the epitome of elegance.

9. Cheap

Printing business cards does not cost a lot of money - a couple of hundred rubles for 1000 pieces.

How to create an effective business card

Here are some simple tips to help you create your own business card:

1. Stick to basic printing principles

This may seem obvious, but it's worth noting that a business card is just as much a print ad as any other. Therefore, the following basic principles for printing on paper apply here as well:

  • Leave a margin of 2-5 mm from the edge for cutting. This is due to the fact that printing products are printed, as a rule, on large sheets, which are then cut into finished products. The cutting error is from 0.05 to 1.5 mm, depending on the type of product, and it is almost impossible to get exactly on the cut line.

Getting an ugly white stripe around the edges, even with a minimal error, is as easy as shelling pears. The so-called departures are just what is needed in order to avoid this. Therefore, set marks so that the printer can see which lines the products should be cut along.

  • Don't place important layout elements close to the edge or they risk being cut.
  • Work at 300 dpi for the best image quality. If the number of dots/pixels per inch is not enough, the quality of the output may be lame.

Many designers use grid for location business card design elements. This helps to achieve the correct sequence of information and also shows if you have aligned the text well.

For more information about preparing a file for printing, ask the printing house where you are going to print business cards.

2. Be moderately creative

There are several standard business card layouts depending on which country you live in. One of the traditional sizes in the CIS is 90 x 50 mm, although you will find many other varieties on the Internet. Even with such small business cards, you can still get creative. Start by identifying the main information you want to include on your business card, usually your name, phone number, and email address. Then work on the design to make that data interesting.

3. Use a special coating

Using a special coating will help give solidity to your business card and make it stand out among hundreds of others. Specialty coatings include foil stamping, UV spots, and metallic inks, but these will cost more. In these ways, you can make a business card more impressive, memorable and pleasant to the touch.
Different printers offer different coating options, so talk to the experts about what they have to offer. And in no case be afraid to turn to professionals if your regular printer only supports four-color printing.

4. Cutting a business card

A great way to make your business card unique is to use clipping to remove some elements, leaving a blank space. You can round the corners or cut out different shapes on the business card.

Stamps are expensive, although more and more printers support laser cutting features, so this processing option is becoming more economical for short runs. There are some very creative examples online that you can use their process to create architectural features in business card designs.

5. Use non-standard materials

Most business cards are printed on cardboard. This is the most economical way to print business cards. If you want to add more creativity, you can print on any other media like clear plastic, metal, wood, and even slate.
Remember that portability is important in a business card: it should fit easily into a pocket or purse - so be guided by this when choosing a material.

6. Make your business card useful

Some people keep just about every piece of paper they receive, while others throw everything away at the first opportunity. If you don't want your business card to be thrown away, add some other function to it.

Some designs that are more memorable have additional features. For example, a business card that also serves as a holder for hairpins or turns into a miniature "chair" for your mobile phone.

7. Create a business card yourself

If you are a creative person, make your own business cards. You can find printable kits on eBay at affordable prices, allowing you to easily turn any piece of cardboard into your own business card. It will take a lot of time, but it will bring you great pleasure and will be a good way to express yourself!

8. Double check

This tip applies to everything you print. He is very important. When submitting your work for printing, make sure you double check every detail. There is nothing worse than getting business cards ready and seeing that you made a mistake in your name or email address. Check twice, print once!

9. Use both sides

What do you do when you first receive a business card? Of course you flip it. This means that writing something on the back is mandatory.
You can add additional information, such as a social media address. Or show off your portfolio or services by making a different design on each business card.

10. Be bold

Black calligraphy on a white background might look impressive to you, but it won't stand out from ten other identical business cards.
Font, color, and images can help express brand personality so customers remember you.

Be adventurous: professional doesn't mean boring.

11. Choose your paper carefully

When people flip a business card, they also notice the quality of the paper, so you need to make sure your material is special. Try very thick paper (about 600 gsm) with bright colors around the edges of the business card.
Think carefully about the type of paper. A glossy business card will catch your eye, but it will be much easier to add something if necessary on a matte one.

12. Follow the etiquette

Don't try to hand someone a business card without saying hello first, because even the best design won't save you from a bad first impression. Don't leave business cards on your windshield or door mats. It is better to give it into your hands and smile sweetly at the person.

13. Be aware of the cost

It is very important to keep your budget in mind. Many companies spend a lot of money on business card designs because they want them to stand out. Due to the high cost, they produce only a limited edition. It must be remembered that business cards are distributed free of charge to all people who may be your customers. This means that they must be produced in large quantities and at affordable prices.

What information to use on a business card?

The business card should display the most important information, for example:

  • Name, surname, position;
  • Contacts - work and home: address, phone, e-mail, skype login, page addresses in social networks, website address;
  • Company name;
  • What does the firm do?
  • List of services and products. Here you need to be careful not to write the whole list, but only the most important services and products;
  • Company slogan;
  • Map, location map of the office;
  • Image of products, services, type of activity;
  • Facts about the company. Examples: “5 years in the oil production market”, “free delivery of drilling rigs”, etc.

So, we talked about the basic principles that you should rely on when creating a business card, it's time to summarize the knowledge and create a universal toolkit. We have compiled the most important components of creative work into an infographic that will help you develop a unique business card design in 7 steps.

Business card constructors

Creating a business card online using services greatly simplifies the task for those who do it for the first time. Many services offer ready-made beautiful templates, convenient functionality and downloading files that meet all printing requirements. Below we have collected the most useful business card designers.

An English-language service with dozens of interesting and modern templates. You can add the desired text in just a couple of minutes and download business card layouts for free in PDF and JPEG formats. The disadvantage of the service is insufficiently rich functionality for working with text and pictures.

One of the advantages of the popular Logaster service is the ability to quickly select a field of activity and then work on the design of a business card. The user has access to many templates that can be edited by changing colors.

A well-known English-language service for creating various products, including business cards. The undoubted advantage of the service is a large selection of templates and editing options. Many designs can be downloaded for free in PDF, PNG, JPEG.

This resource also specializes in various types of printing products, there was a place for business cards. Psprint has its pros and cons. On the one hand, there are over 200 templates available, which are categorized according to your industry. There are plenty of editing options, but, on the other hand, you can only save in PDF format, other methods are not available.

A fairly simple service with which you can quickly create a business card. You need to enter your data and upload a logo, after which a link to the finished work is sent to your email. There is little room for creativity, the resource is suitable for those who appreciate simplicity and speed.

A convenient designer that allows you to create a business card manually by choosing the right colors, adding text and images. You can only save a project in PDF format.

A simple and convenient service with excellent functionality, with which you can create a stylish business card.

A Russian-language site that allows you to create a business card from scratch. You can choose from several options for placing text, it is possible to choose colors, upload a background or logo. PNG file save available

A business card designer that allows you to both edit ready-made templates and create a card yourself. The set of functions here is small, the templates are quite simple, the work is saved in PDF.

How to create a business card online

Graphic editors are universal design tools, but they are not available to everyone. In such cases, online services come to the rescue, we have already talked about some of them. Let's focus on two resources and talk in more detail about how to use them to design a business card.

Logaster is primarily a logo generator, but you can also create a business card here.

To get started, click " Create business card».

To begin with, it is proposed to develop a logo, which will appear on your business card. Therefore, you must immediately enter the name of the company and select the logo.

After you have created a logo, it is proposed to choose the most suitable business card template from the available business card templates, the choice of different concepts is quite large. After selecting the desired concept, click "Next".

The selected concept can be edited by changing the background and logo colors, as well as the input data. Once the final business card is ready, click Save.

Once you have saved the layout, you will be prompted to create an account. If you are already registered on the site, the "My Designs" section will open, in which you can select the desired work and download it.

The cost of downloading is not so small, but on Logaster you can create a high-quality business card that will be worth the money spent. The business card is available in PNG, PDF formats.

The online editor from Printdesign is simple and easy to use, it allows you to create your own business card in two steps.

First you need to choose one of the three available business card sizes or set your own parameters.

At the same time, you can start creating a business card from scratch or use ready-made examples by clicking on "Euro business card templates".

If you still decide to use the templates, then they are all divided into categories, so you can choose the appropriate field of activity.

You can start editing the template you like by clicking the "Open in editor" button.

If you decide to create your own business card from scratch, then all the most necessary tools are available to you:
— adding text, lines, icons, banners;

Using the "Options" menu, the display of the grid, ruler and text blocks is turned on. A business card can be made both double-sided and single-sided (by removing the back side of the layout).

Downloading the layout from Printdesign is paid, you can save a watermarked PDF file for free.


Create a business card in Photoshop CS6

Photoshop is a universal program, it is perfect for creating business cards. Unlike online services, this graphic editor has a much more extensive set of tools that give even more scope for creativity. The more creative, the more likely your business card will stand out from the rest.

Of course, creating business cards requires special tools that can be formed through training and constant practice. In this regard, training videos will be especially useful, so we have selected a few videos that will help you make your own business card in Photoshop.

So, you can learn some techniques for working with, background pictures, lines and frames in Photoshop thanks to the following video.

Other videos on creating a business card in Photoshop:

A short video, thanks to which you can draw a simple and stylish business card in Photoshop yourself.

A detailed video on how to draw a vector business card in Photoshop. Also in the video you can learn about some of the intricacies of prepress.

Free business card templates

Finally, we've compiled a list of creative business card templates to give you a little push in the right direction. You can use templates as a source of inspiration or as a basis for future designs. All of them are available for free download.

Why do you need a boring and unmemorable business card? Let your name be engraved in everyone's memory with this amazingly bright and colorful design that is suitable for both personal and commercial use.

Let everyone know who you are and what you do with this modern and vibrant business card template aimed at creative professionals. 300 DPI CMYK PSD format, layered and fully editable so you can add your own touches.

With a lovely vintage design, this beautifully designed retro business card will help you make an impression. Designed in Photoshop, the template (in ) is free for personal and commercial use. Perfect if you like the vintage look!

A zigzag pattern is at the heart of this business card template. The combination of black, white and bright yellow really highlights the best qualities of this design, making it especially sophisticated.

Like it or not, flat design is currently the hottest trend. Business Card Journal is a flat business card template complete with Zeitgeist design, with a long shadow. Although this template looks like a personal business card, it can also be used for businesses in any industry.

These double-sided horizontal business cards are available with rounded or square corners. Created in high-resolution 300dpi CMYK color mode, designs can be easily personalized by changing color and text. Plus, there are six colors to choose from!

American designer Pixeden has created a wide range of free business card templates, and Horster is just one of many brilliant designs. Here you will find ready-made layout and templates for graphic design - ready to print CMYK at 300dpi.

A different, funny approach to showing yourself. Saturated color and icon set will quickly and efficiently display all the most important information.

This one is for vintage lovers! The playing card business card template comes in three color options and is sure to grab the attention of any client. Clean, crisp and sharp performance - you can download these templates today and print instantly.

The unique playing card template will be your ace up your sleeve. One of the most unusual business card templates we've ever seen. It comes with two PSD files (front and back), with dieline and path. Design measurements are 3.5×2 inches (0.25 inch edging).

In vector file format (.ai and .eps), this template is fully customizable, allowing you to change the color, font, and layout to suit your individual style. This old school design is sure to appeal to many.

One of the best business card templates suitable for advertising your photography skills. The download from Pretty Preset includes two different designs, both of which you can add your own images to using Photoshop or Photoshop Elements.

Want a modern and stylish business card design? Then this template is what you are looking for. The 3.75x2.25 inch, 300dpi Photoshop mockup is a worthy addition to our list of free business templates.

If you want something simple but with splashes of color, you can try these templates. You can choose from two different design options, add more or less text. Its parameters are as follows: size 3.5 × 2 inches (excluding crop area), resolution 400 dpi, PSD format.

These are the perfect business card templates if you are an illustrator. 3.5×2 inch cartoon design (excluding crop area) at 300 dpi. The gorgeous font on the card is Impact.

We love the style and shape of these whimsical business card templates. Placing your logo in a speech bubble will instantly make it stand out and draw attention to what matters most – your work. You need a vector editing program (such as Adobe Illustrator) to open this file.

Here we have a sleek and sophisticated business card template. The elegant color scheme is the perfect solution for any designer who wants a business card that is simple yet impressive. Contains two PSD files: front and back.

Some of you probably prefer minimalism, and this design by Karmicfix on DeviantArt is a perfect example. The file is in Adobe Photoshop PSD format, where you can choose from two patterns.

It's no secret that cats are the kings of the internet, and we're sure there are some cat lovers among you. Show your love for your pet with these cat business card templates. The size of the business cards is 3.5×2 inches, the resolution is 300 dpi.

Show your love for comic book characters with this Batman business card template. Sleek and professional, the cartoon-style business cards are 90x50mm and are vector-based, which means they're also fully editable to suit your style.

Creating a business card is not an easy process, but in this case the result is worth the effort. The more knowledge and skills, the higher the quality, and, accordingly, more potential customers. We hope that our tips were useful and made the process of designing a business card easier. Creative success to you, friends!

How to create a business card: design tips, useful services updated: February 7, 2018 by: admin

In this article, we will visually look at the most common mistakes that are made when creating business cards, and teach you how to avoid them. This article will be useful not only for designers, but also for those who plan to have or already have their own business cards.

Layout problems

The task of layout is to correctly place accents on the business card. In the case of poor layout, the recipient will not understand where to look and what to read first.

Also, without a grid, text blocks often end up too close to each other or to the edges, causing the text to lack “air” and simply “stick together” and become difficult to read.

Bad handling of fonts

Here is a short list of principles that can guide you when working with fonts:
  1. It is important to choose the right fonts that combine with each other, so it is better not to use more than two fonts on one business card - there is less chance of missing;
  2. Effects are not applicable to fonts (with very rare exceptions);
  3. You cannot deform (stretch) the font - the letters must look as they are intended.

Readability Issues

In pursuit of the amount of "DESIGN" per square centimeter on a business card, you should not use as many effects available in Photoshop as possible.

Shadows, imitation of 3D and various textures make it difficult to convey information as simply and clearly as possible. Do not forget that a business card is essentially a thin sheet of paper, and you should not imitate a three-dimensional image or texture on it with the help of effects - the best solution would be to invest in a more expensive material.

Wrong business card design

Under the final paragraph, common mistakes at the stage of filling a business card are combined:

1. Formatting links. First of all, get rid of "https://". This part is optional and looks like garbage on the way to useful information. Also try to make the "id" of your communities and pages look like "/logomachine" and not "/id32754081";

2. Making a phone number. Mobile phones have the format "8 911 123 44 55", and city ones - "111 22 33". In brackets, only numbers that are optional for dialing are written (city code, for example);

3. Registration of mail. Mail to @rambler.ru, as well as "zaychik777" as a login, is a bad idea (or "banned"). Your best bet is to use mail on your company's domain;

4. Using your own photo on a business card is considered bad form if you are a famous person (entrepreneur, head of the company, etc.). An exception may be managers whose business card photo will help distinguish them from other managers of the company;

5. A bilingual business card on both sides indicates a desire to save on batches of business cards for foreign clients.

As a result:

Of course, there are exceptions to the rule, but by following these simple tips, you will learn how to avoid the most common mistakes when creating a business card.

Prepared by Danila Baranov for Logomachine

What is a business card for?

A business card provides the interlocutor with some information about you and your occupation, is a necessary tool for a business person and an integral part of the image.

Business cards are not only a beautiful attribute, but also a good form rule. Moreover, now it’s not difficult at all, because there are many convenient online services for creating business cards, for example,.

Using business cards is convenient: share your contacts with other people without unnecessary actions.

In addition to all of the above, a business card has advertising properties, it is understood that it should also have some effect on the recipient, so when creating it, it is worth considering every detail.

Also, business cards are an integral element of corporate identity.

Business card features

Business cards are used to perform the following basic functions:

informative- the specified data on the business card provide some information about you and your activities: your name, position, contacts, so that a person can contact you or your office.

Image- such a small piece of thick paper as a business card, depending on the design, whether it be cheerful or elegant, bulky or concise design can say a lot about you not only as a person, but also as a businessman. A high-quality and tasteful business card creates a positive image of you or your company in the eyes of the recipient.

Promotion function- most likely, a satisfied client will remember that he has your business card and will gladly pass on your contacts to his friends and comrades if necessary. Also, a business card helps spread your logo and slogan, making them more recognizable and memorable.

Types of business cards

In the modern business world, the following types are distinguished:

— personal business cards you may need in the usual acquaintance and communication in friendly companies. Performed in a completely free style. Most often, you will see a last name, first name, mobile phone or email address on them. The position and company name are usually not indicated, but the field of activity of a person may be noted.

— business cards an essential attribute of an entrepreneur, their presence is necessary to comply with the elementary rules of business etiquette. Awarded to potential partners and provide information about the owner. They indicate the surname and name, the name of the organization you represent, as well as contact details. In addition, it is customary to place a company logo and a list of services offered on it. When making such a business card, do not forget to adhere to the corporate style.

— Corporate business cards unlike business ones, they do not represent a specific person, but the company and the services it provides as a whole. During registration, they indicate information about the company, scope of activity, list of services provided, contact details, website address, and often place a map.

How to draw up a business card?

When creating a business card, it is desirable that the design includes the following elements:

  • company name and logo (in the case of corporate business cards);
  • name and position;
  • postal address, phone number (more than one is possible);
  • E-mail address;
  • site address (URL).

In addition, pay attention to business card requirements:

1. An overabundance and clutter of information creates a negative impression of the cardholder, while a large amount of empty space on business cards in most cases creates an impression of tidiness.


2. Check the text for errors seven times. Handwritten corrections are unacceptable as they create a negative impression.

3. Pay attention to which color scheme is used - RGB or CMYK. The image of colors on the screen and on paper does not always look the same. RGB colors are used for display on the screen. The CMYK color scheme is used for typographic printing, so layout elements must be made in this particular color scheme.

4. Make sure the resolution is at least 300 dpi.

5. Standard dimensions - 90x50 mm, less commonly used 90x55 or 85x55 mm.

6. Make sure there are indents to avoid errors during cutting.

7. If you are creating other printed matter than just business cards, make sure they are all in the same color.

8. As business contacts expand, it is worth thinking about creating a business card in a foreign language. If you're doing business in a specific region, it's a good idea to have business cards in the local language. In addition, it is desirable to make business cards in English, which is the language of international business communication.

How to create a business card?

You can resort to several options for creating business cards. You can always order business cards from a designer or from a printing agency.
However, to create a business card, it is not necessary to resort to the services of printing salons. If you are wondering how to create a business card yourself, you have two options:

  1. Draw in a graphic editor, for example, Photoshop, Inkscape.
  2. Use one of the many online editors and online generators, on the sites of which you will find modern business card layouts. It is easy to enter and edit personal information in layouts.

Having created business cards yourself, you just have to find a printing house and order printing.
But even here, modern services have gone far, with their help you can order business card printing and delivery without leaving your home with just a few clicks.

Creating business cards using the Logaster online service

The advantage of the Logaster service is the ability to create the above business cards in a matter of minutes. However, before moving on to creating a business card, you need to create your logo.

Below you will find a step-by-step instruction on how to make a logo, and then a business card.

1. Select the "Create a logo" option, enter your company name or words that will be associated with your business. Below you can add a slogan that you want to convey to your customers. Please select your area of ​​activity below. We press the "Next" button.



2. Choose the right logo. The choice of an icon for a logo usually depends on the scope of your activity.



3. Now you can edit the logo: choose a color, font. To cancel the action, there is a "Reset Item" button at the bottom. If the design suits you, click on the "Next" button.



4. If you like everything, then click on the "Save" button.



5. After creating a logo, Logaster will generate a large number of business card layouts in the colors of your logo. To do this, go to the logo page and click on the triangle in the edit menu above the logo. Click "Create a business card with this logo". Choose your favorite design and save.



6. Next, using the editing options, you need to enter personal data or data of your employee.


A good business card not only helps to make the first contact, but also keeps the information about the owner with the right person for a long time. In this review, 30 original, witty, funny, and, most importantly, great working business cards.

Business card of a plastic surgeon



Advertising agency: Demner, Merlicek & Bergmann. Vienna, Austria.

yoga instructor business card



Advertising agency: Marked for Trade.

Cheese grater business card




Advertising agency: JWT, Brazil.

Divorce lawyer business card



Please note that the business card contains contact information on both sides, so one half can be given to each of the spouses.

Vancouver yoga center business card



A simple yet effective business card for a yoga center in Vancouver. The business card rolls up like a yoga mat.

Business card of a fitness trainer



A fitness trainer will help you remove your bulging belly. Advertising agency: Leo Burnett. Dubai, UAE.

Landscaping business card




Design and idea by Jamie Wieck.



Advertising agency: Healthy People by Grey. Istanbul, Turkey.

Photographer business card



Photographer's business card, made in the form of a viewfinder.

Dentist business card



The message is obvious and therefore ingenious - to remove caries from a tooth, you need to pull out the insert with the phone number. Design: Michael Häne & Remo Caminada.

Business card of a personal fitness trainer



To read the text on this business card, you will have to make an effort by stretching it like an expander. The contract with the coach has not yet been signed, but the work has already begun ...

Hair stylist business card





Design and idea: Igor Perkusic.

Business card - a set of filters for marijuana joints



Business card - a set of filters for "jambs".



Not a bad idea for a business card for an employee of the State Drug Control Service. Advertising agency: Bos. Toronto, Canada.

Business card for an investment company




A business card for a Canadian investment company clearly demonstrates when to buy and when to sell stocks and assets. Professionalism must be in everything! Advertising agency: Rethink, Canada.

Visiting card of the yoga center "Solominka"


Visiting card of the yoga center "Solominka".


Advertising agency: Leo Burnett. Shanghai, China.

Sommelier business card




A business card clearly demonstrates what its owner does, so long as he does not take work home. Design and idea: Caserne.

Business card of a personal Lego agent



Business card in the form of a photo frame



Advertising agency: Piko, Moldova.

Designer's author's business card - stylish, fun, transparent




Idea and design: Dario Monetini.



An excellent universal business card idea - a stamp can be placed anywhere, even around the neck. But the most original, of course, will look on a napkin, and safer. Advertising agency: OpusMultipla, Brazil.

Business card in the form of a folding toy chair



Advertising agency: DDB, Brazil.

Business card plunger with contacts



You can’t call it a business card, and a miniature plunger is unlikely to fit into a business card holder. But throwing out such a funny "business card" hand is unlikely to rise.

Business card in the form of a bag of seeds



Useful business card in every sense. Advertising agency: Struck, USA.

Business card in the form of a universal key for a bicycle




This business card immediately shows who it belongs to - a smart and practical bike technician. Of course, entrusting your favorite bike to such a person will not be scary at all. Designer: Rethink, Canada.

Musical business card-comb for a hair care salon



The idea of ​​this original business card-comb is based on the principle of a music box. Swiping your finger over all the teeth in turn, you can hear the famous rock tune. This musical business card belongs, oddly enough, to a hair care salon. Advertising agency: Fabio Milito design. Rome, Italy.

Business card of a freight forwarding company



The original origami business card, which folds into a packing box, belongs to a company specializing in cargo transportation. Advertising agency: Y & R. Sao Paulo, Brazil.

Salt restaurant business card stylized as a salt shaker


Salt restaurant business card, stylized as a salt shaker.


Minimalist, but original, effective and intelligible. Design: flux.



The visiting card of a survival specialist is made on a plate of dried meat. Anything happens in life... Even if a person did not have time to attend survival trainings, in some situations such a business card can save him from starvation, giving him a chance to attend these trainings later. Advertising agency: Rethink. Vancouver, Canada.



Business card for a grill company. To find out the contacts, it must be heated. Of course, such a business card is not very convenient in everyday use, but you can be sure that the person who received it will definitely check how it works. That means Bingo!


However, it happens that business cards, which, like clothes, meet specialists, are valued not for beauty or originality, but for manufacturability, which we once wrote about in our review.

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