Ready-made business plan for the production of agusha water. In total, we need to have on hand. What should be the water to do business on it

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Bottling of drinking water as a business is a very promising area. After all, the quality of tap water in apartments leaves much to be desired, and it can hardly be called drinking water. It is polluted with nitrates and pesticides, causing irreparable harm to human health. These factors are causing an increasing number of people to choose to buy bottled water.

Prospects for the bottled water market

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today, they are increasingly installed not only in office space, but also at home. Today, the total number of installed coolers exceeded 3 million units. As a result, the use of PET bottles has increased 6 times in recent years.

Now bottled water already accounts for 2/3 of the non-alcoholic products market. The service direction for the delivery of water in bottles of 5 and 19 liters to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is assumed that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach the level of 10-12 million units. To fill the specified market capacity, it will be necessary to increase the production capacity of water by 3-4 times. It can be assumed that after saturation the market will develop by analogy with the European one, about 10% per year.

But when entering the drinking water bottling market, it should be taken into account that this segment is one of the highly competitive ones. Every year, thousands of start-up entrepreneurs try their hand in this area. Therefore, before starting this business, it is necessary to conduct marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). You need not only a well-thought-out marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Water bottling business plan

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. This may be opening your own production line for bottling water, installing vending machines or kiosks selling drinking water.

Opening your own line for the purification of tap water and its further bottling is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think over a strategy for detuning from competitors and determine your advantages over them. These can be lower prices, a wide range (for example, selling extra sparkling water), quality service (free delivery for a certain order amount), or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters should be considered. For the operation of a small production, a water treatment plant (or filters), containers for water, tanks for collecting water, and bottling equipment will be required. Only filtration installations will cost about 100,000 rubles. You will have to pay another 200,000 rubles for the bottling line. In total, the initial capital investment for production equipment will amount to about 400,000 rubles. This does not include installation services and connection of the object to electricity and water supply.

We must not forget about the need to issue permits, to conduct examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent every month.

At least 3 people are required to operate the production. Assuming that their salary is 20,000 rubles. per month, it will take 60,000 rubles. About 20,000 rubles more to pay for water supply and electricity. In the business plan, you need to take into account funds for advertising support: about 15,000 rubles. monthly. In total, variable costs will amount to about 150,000 rubles. per month.

When taking into account a quick start and access to monthly sales in the amount of 250,000 rubles. you can achieve a quick return on investment in production.

Funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk that will sell water is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally - a sleeping area with a high population density), conclude a lease agreement with the administration, and also find wholesale suppliers of artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in the capacity of tanks and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be represented as follows:

1. Initial investment: 300,000 rubles. (buying a kiosk).
2. Monthly expenses - 28,000 rubles, of which renting a place for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
3. Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. At the same time, net profit (after paying tax of 6% according to the simplified tax system) is 30,080 rubles.

With this option, it will be possible to return the initial investment in 10 months, and then continue to work for profit. When opening several outlets, the monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling a similar amount of water, the revenue will be 60,000 rubles, and the net profit will be 44,180 rubles. The “break-even point” when selling water through the machine will be able to pass in 3 months. The calculation is very approximate, as it does not take into account the cost of electricity and advertising costs.

If laws are in place in the region of doing business to stimulate socially significant areas of work (which include water treatment), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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Bottled water is in consistently high demand. The business of extracting and selling it requires a fairly high initial investment, but the subsequent costs are relatively low. For the enterprise, it is necessary to build an artesian well, as well as purchase equipment for the preparation and bottling of water.

Many people prefer to buy bottled drinking water

Where to begin?

The business of bottling drinking water from a well requires preliminary preparation, which includes:

1. The study of aquifers of the soil. The depth of occurrence of artesian waters varies within 100-1000 m. The site for the object is selected based on the possible construction costs and logistics costs.
2. Drawing up a business plan. At this stage, the market capacity, preferences of potential buyers are studied, possible risks, the amount of start-up capital, and so on are calculated.
3. Official registration of the enterprise and obtaining permits.
4. Purchase and installation of equipment.
5. marketing campaign. The consumer must learn about the very existence of a new product on the market and its advantages over competing offerings.

Preliminary survey

Water production as a business is directly dependent on local environmental conditions. Preliminary studies begin with the study of maps of general geological exploration. Areas with the smallest depth of artesian waters are selected. At the same time, the structure of the soil should also ensure the minimum cost of construction work. So, if possible, territories with stony and marshy soils are excluded. It is necessary to select several sites at once, and then gradually narrow the list depending on:

• location of highways. Independent construction or modernization of access roads significantly increases the cost of implementing a business project;
• distance from populated areas. Delivery of finished products to consumers should take place along the shortest route. Finally, it is difficult for service personnel to get to a well located far from their place of residence and passenger transport routes;
• locations of other buildings. The selected site may be already occupied or it may not be possible to rent it;
• purpose of land.

Note: in accordance with the requirements of the legislation, each site must be used depending on its category and purpose. In this case, attention should be paid to industrial lands.

Next, you need to personally inspect each site in order to stop at the final version. Perhaps, in the process of searching, it will be possible to purchase a finished well. After agreement with the owner of the land, it is necessary to conduct exploratory drilling and make a preliminary analysis of the fluid.

Read also: Do-it-yourself wicker furniture production

Business planning

The business plan for the production of drinking water provides for an analysis of:

• promising areas of activity - office maintenance, sales of products through retail chains, work with budgetary institutions, for example, schools or hospitals, etc.;
• the local market - the presence of competitors, the shortcomings of their strategy, a potentially monopoly position in certain areas;
• goals, objectives, development strategy - the enterprise should gain a foothold only within the framework of a single settlement, the entire region, perhaps there are prospects for entering the international market (in particular, if a source with unique healing properties is being developed);
• the amount of start-up capital - it consists of the costs of registering an enterprise, construction work, purchasing and installing equipment, wages, rent payments up to the start of making a profit;
• indicative terms of self-sufficiency;
• potential risks - the probability of natural disasters, errors in initial planning, unexpected changes in the external environment (prohibition, restriction or change in the rules of certain types of activities, use of the site for federal projects, etc.) should be taken into account;
• exit strategies - if the enterprise fails, it is necessary to sell the existing equipment with minimal losses, and also provide for the possibility of returning borrowed funds.

Business registration

For small businesses, the preferred organizational and legal forms are:

• individual entrepreneurship (IP)- registration and liquidation require lower costs, but for emerging risks one has to respond with all personal property;
• limited liability company (LLC)- a more voluminous package of documents will be required (charter, minutes of the meeting or decision of the sole founder), registration and liquidation take more time.

However, for arising obligations, a company participant is liable only in the amount of a share in the authorized capital. Also, an enterprise can be organized by more than one person. Next you need:

• purchase or lease a suitable plot of land;
  obtain a license for the right to use subsoil;
• calculate the total volume of water consumed - this is within the authority of the Federal Agency for Water Resources;
• obtain the conclusion of Rospotrebnadzor that the operated land plot is suitable for organizing a sanitary zone (it is a square with a side of 60 m, in some cases - 30 m);
• obtain an opinion on well design;
• order a well project;
• complete construction work;
• accept the well into operation, at this stage the members of the commission for state acceptance also check the quality of the fluid;
• put the well on state registration;
• organize a sanitary zone;
• conduct a state geological examination.

Note: these activities are costly and time consuming, so it is possible to purchase water from third party suppliers.

Equipment list

To organize a business for the sale of water, you will need the following equipment:

• well;
• metal well or caisson;
• pump;
• water treatment systems that correct the chemical and microbiological composition of the produced water;
• storage tank;
• device for pouring water into containers;
• installation for disinfection of containers.

♦ Capital investments – 425,000 rubles.
♦ Payback – 7–10 months.

Real businessmen can do business out of anything, even out of thin air.

If you dream of joining the ranks of entrepreneurs, but you can’t decide what kind of activity to do, think about what people always and everywhere need?

These are food and, of course, water.

business on the water- easy to start, does not require large capital investments and quickly pays off.

The specifics of business on the water

In an unstable economic situation, it is quite difficult to find a business that would bring good money no matter what.

The business of selling drinking water just belongs to such types of entrepreneurial activity.

Today, companies supplying bottled water are experiencing a kind of boom, and experts predict that this trend will continue in the near future.

If you decide to join those who do business on the water, it will not be superfluous to learn about the features of this business sector:

1. The business, based on the production, bottling and delivery of drinking water, is recognized as one of the fastest growing.
   In the last year alone, its share in Russia has increased by more than 40%.
2. On average, one office employee consumes half a liter of water per day and about 10 liters per year.
   Just imagine how much money you can make if you develop a wide customer base.
3. The prices for drinking water and gasoline are not too different, but it is much easier to set up a water bottling company than an oil refinery.

Two business options on the water

If you want to do business on the water, you must decide what exactly your company will do, because there are two options for this type of entrepreneurial activity:

1. A plant that extracts water from a well, pours it into glass or plastic containers and delivers it to end customers.
2. Company for bottling and selling "foreign" water.

The first option is more expensive in terms of money and requires a lot of time to start, because you will need special equipment, qualified personnel, machinery, factory premises, the need to pay for expensive laboratory tests, and also special permits for extracting water from sources.

In addition, today it is quite difficult to find a free source of mineral or table water, which would not already be occupied by more efficient competitors.

If you do not have too much money, then it is better to start selling drinking water by concluding an appropriate agreement with the manufacturer.

This business can be done even by businessmen who do not have a large amount for start-up capital.

What should be the water to do business on it?

It doesn't take much effort to do something, much more is required to decide WHAT to do.
Elbert Hubbard

The business of selling bottled water is not as simple as it might seem at first glance.

Only water that complies with state standards is considered bottled, it is packed in hygienic containers and can be used by a person for drinking or cooking.

You can't just get tap water, bottle it up, and start delivering it to offices.

Wanting to save money, you will simply lose customers and destroy your business in the bud.

Drinking water should not contain more than 1% of various artificial additives (for example, flavors or essences).

If one of your clients conducts a chemical analysis of the drinking water supplied by you and finds out that it does not comply with GOST, then the least that can happen to you is the loss of a client, although everything can end up much worse, for example, by opening against you a criminal case on the fact of fraud.

The sale of drinking water cannot be carried out until you conclude an agreement with the manufacturer (a company that extracts water from wells) or purchase equipment that can completely purify water from harmful additives.

The first option is easier and cheaper for beginner businessmen.

Business on the water: advertising and customer search

The water selling business, like any other, needs good advertising, because the number of your customers depends on it, and, accordingly, the amount of profit.

1. In mass media.
2. With the help of outdoor advertising in places with high traffic.
3. Distribution of flyers and business cards.
4. In social networks and on the Internet forum of your city.

Since the main customers of companies selling drinking water are offices, a good publicity stunt would be to go around the office premises of your city with an offer to conclude an agreement with you for the supply of bottled water.

If you manage to get a few large customers who are satisfied with the quality of the water you supply, then word of mouth will advertise your water business in the future.

Calendar plan for starting a business on the water

It doesn't take long for you to start selling bottled drinking water.

Of course, you have to carry out the traditional stages of starting a business (registration, search for premises, purchasing equipment, hiring staff, advertising campaign, etc.), but all this will not take more than 3-4 months with the right approach.

Registration

You will not be able to conclude a formal contract with a drinking water producer until you legally register your business.

You can choose one of two forms (IP or LLC).

Both forms have both advantages and disadvantages.

The most acceptable form of taxation is UTII.

In addition, you will have to officially employ your employees (you will not be able to do business on the water on your own) and register a cash register.

room

Companies that deliver bottled water do not need luxurious offices, since you will communicate with customers mainly by phone, but what you definitely need to worry about is a warehouse with an area of ​​​​at least 60 square meters.

It must be heated (the air temperature should not fall below +5 degrees) and air-conditioned (if the water is stored at a temperature higher than +20 degrees, then you risk dissatisfying customers by supplying them with warm water).

The location of your warehouse does not play a big role, the main thing is that it is not too far from your customers, otherwise you will incur high gas costs.

Its size depends on how many liters of water you are going to store in the warehouse and what volumes of supplies you are targeting.

You can negotiate with customers and accept applications directly from the warehouse by purchasing a minimum set of furniture and a telephone.

Equipment

In fact, the only thing you will have to spend a large amount on is the transport with which you will deliver drinking water.

If you are just starting to promote your business on the water, then it is quite enough to purchase one used "gazelle" for 300,000 rubles.

There is no need to equip a warehouse - bottles of water can be stored directly on the floor.

In addition to transport costs, there are some other equipment costs to expect:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			100 000 rub.
Cash register	1	20 000	20
Telephone set	1	1 5000	1 5000
Mobile phone	1	5 000	5 000
Table	1	4 000	4 000
Chairs	3	2 000	6 000
Empty 20 l bottles	300	200	60 000
other			3 500

Staff

Many entrepreneurs, wanting to save money, want to do business on the water on their own (without assistants) or with only one assistant.

This is the wrong move.

Even at the initial stage, you should hire at least two team members: a driver and a forwarder.

You yourself will be able to take on administrative duties, taking orders, communicating with customers, bookkeeping.

In this case, the monthly cost of staff salaries will be as follows:

If your business starts to expand and you find that your employees cannot keep up with such a volume of orders for the delivery of drinking water, then you will have to purchase another car and hire another team consisting of a forwarder and a driver.

How much does it cost to open a business on the water?

The water selling business is not one of those start-ups that require a huge amount of money to start.

In fact, the biggest expense you have to incur is the purchase of a "gazelle" to deliver bottled water to homes and offices.

If you have such a car, then it is quite realistic to start doing business on the water, having only 100–125,000 rubles. starting capital.

If you don’t have a suitable car, then the amount of capital investment increases by another 300,000 rubles.

Do not forget about the mandatory monthly expenses that entrepreneurs who decide to do business on the water expect.

Their amount will fluctuate at the level of 60,000 rubles:

How promising is the water business and how much can you earn on it,

see also in the video:

How much can you earn doing business on the water?

Experts estimate the profitability of the drinking water business at 15–25%. The purchase price of 1 liter of water is 2 rubles, but the selling price is 6-8 rubles.

That is, you buy a 20-liter bottle from the manufacturer for 40 rubles, and sell (let's take the average figures) for 140 rubles.

Let's say that you deliver 50 bottles a day and earn 7,000 rubles.

Your bottled water company operates with one day off a week, which means that in a month (given that you will have an average of 25 working days) you will earn 175,000 rubles.

Naturally, this is a "dirty" profit, because from this amount we need to subtract 50,000 rubles (the purchase price of water) and 60,000 rubles - the amount of expenses for servicing your business.

That is, you are left with a net profit of 65,000 rubles.

The amount of our capital investment (including the purchase of a car) was 425,000 rubles.

Earning 65,000 rubles a month, we can make our water business self-sustaining in 7-8 months if we do not spend too much time building a client base.

As you can see business on the water- a fairly cost-effective business that does not require any special knowledge, or the purchase of sophisticated equipment, or large investments.

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Since the issue of clean drinking water is very relevant now, the mineral water business is considered very profitable. Since the demand for good water is high in every region, and there are also enough mineral water sources, anyone can start a profitable mineral water business. Such a business is characterized by a quick payback with small investments, and water is an almost inexhaustible source of income.

Many people think that there are few sources of mineral water and they are all in someone's property, in fact, water extracted from the lower groundwater horizons can be considered mineral water. The degree of mineralization of water can also be different, but if it was extracted from a depth of more than a hundred meters, then such water is considered mineral and has healing properties.

In order to properly organize a business, you need to understand what mineral water is. It differs from drinking water in the presence of mineral compounds. According to their composition, mineral waters are divided into:

• sulfate;
• Chloride;
• Hydrocarbonate.

Also, mineral waters are table (with a mineral content of up to 4.5 g / liter) and medicinal (over 4.5 g / liter). The composition of water and its source directly affect the organization of a business. It is also necessary to take into account the extraction, packaging, transportation of water to points of sale and other factors. Like any other business, making money on mineral water requires a detailed business plan, which describes all the nuances and stages of organizing your own business.

When organizing a business selling mineral water, it is important to decide on the type of product. In addition to mineral waters, melt water is now in demand. During freezing, clean water turns to ice faster than dirty water and impurities, so they can be drained, and the remaining liquid will be the most useful. The production of melt water does not require special investments, so at the stage of establishing a business, this can be a starting point.

Documentation

In addition to registering the company itself (individual entrepreneur or), you must also obtain permits. This is, first of all, the hygienic conclusion of the SES, and it is issued both for the water itself and for production. Certification in Gosstandart is also required. If the company will be engaged in retail or wholesale trade of mineral water, then in some cities it is necessary to obtain a license for trade in the Licensing Chamber.

You can issue a package of documents yourself or order this service from a specialized company that will do everything you need for a fee (from 500 USD).

Equipment

When organizing a business on mineral water, it is important to choose the right equipment. Since the cost of equipment for the extraction and bottling of mineral water is quite high (it can reach 1 million USD), the solution may be to buy used equipment. It will also be possible to buy a ready-made business, for example, a small mineral water plant with the necessary equipment.

As for the list of this equipment, the following items will be needed:

• Saturator;
• Well pumps;
• Water tanks;
• Filling and capping machine;
• Equipment for the formation of plastic bottles from blanks;
• Equipment for packing;

This is the minimum required equipment for an enterprise for the production of mineral water. The listed equipment can be purchased both in a complete set and in separate components. On sale you can find new and used equipment from domestic and foreign manufacturers. If the option of used equipment is chosen, then over time, when expanding the business, it will be possible to replace old equipment with new positions.

It is also necessary to purchase transport for transporting products to places of trade and consumers.

Extraction of mineral water

Not everyone can get access to a well with mineral water, so if it is not available, then water can be purchased and brought to the desired mineral composition. It should be understood that this option is more expensive.

With the option of own well, it is necessary to prepare a project for the construction of a bottling plant. This object will belong to the food industry, so it is important to comply with all norms and requirements. The well and the plot of land must be transferred to private ownership, and if this is not possible, then it is necessary to agree on a long-term lease (50 years).

Advertising and personnel

A new brand of mineral water should be well advertised. To do this, you must use the following methods:

• Advertising in the media
• Articles and announcements in the specialized printed publications.
• Organization of promotions and various events.
• Billboards and banners.

As a staff, a food technologist will be needed, as well as workers to service the equipment. Handymen, a warehouse manager, an accountant and sales managers are also needed.

Results

The main source of costs for the organization are the following points:

• Extraction of water from a source
• Water treatment until ready
• Purchase or manufacture of containers for bottling
• Paying rent or utility bills
• Employee salary
• Payment for product examinations.

The payback of the project depends on the level of the enterprise, the type of production, the cost of equipment and other factors. On average, in 3 years, you can return the initial investment and reach stable income.