The payback of a small bath. building requirements. Location and premises

Humanity since ancient times on the way to the purity of the soul seeks to purify the body. And baths are the main assistants in this. Since ancient times, people have used various methods to keep the body clean. Baths of Ancient Greece and Rome, Chinese baths, traditions of Russian and Finnish baths - a small piece of the huge history of baths. Therefore, baths have always been a profitable business.

Almost 200 years ago, when the famous "Sanduny" opened, it was enough to build a bath complex, decorate it well, and receive visitors.

Modern bath complexes, even in small forms for 5-6 people, do not stop at classic procedures. Today, the bath complex should include a jacuzzi, fonts, relaxation rooms, pools. And besides this, even washing and steam rooms are divided into Finnish, Russian, Turkish, Roman, salt.

Therefore, if you are planning to open a modern, high-quality and popular bath complex, you need to think about its construction or equipment from the very beginning. Believe our experience, people are ready to drive dozens of kilometers for a good bath.

Of course, building or opening a good bath complex is not a cheap pleasure, but it quickly pays off, the demand for services is stable, and the target audience is huge.

What is a good bath complex

1. A well-executed bath complex must be equipped with reliable equipment and utilities. Which should work around the clock and not let down, first of all, your customers. Even the slightest breakdown, such as sewers, will lead to your big loss of reputation.

2. The second, no less important, is the aesthetic design. Where the body rests, the eyes must also rest. Attempts to save on decoration do not end well. Harmony between practicality, functionality and appearance is important. And in this matter, the approach of conventional repair is not correct. Although, perhaps economically, he is trying to justify himself. The internal repair of a bath according to the “classic” canons is the need for a major overhaul after 1-2 years of operation, because ordinary plaster cannot withstand temperature and humidity, laminate is afraid of water, and wood swells without treatment. In order to avoid this, demand from contractors a guarantee for all work up to 5 years. It is during this period that the quality of the work performed is checked.

3. Safety. Despite the third place in the mentions, this is an important point. He goes third as a finishing combination of the first two. Safety is not only closed wiring and a warning sign that the water is hot. This includes sanitary safety (pH of water, the presence of impurities, etc.), constant monitoring of water quality, temperature, humidity, pressure, fire and burglar alarms, fire extinguishing and security systems, and other things. This is achieved in various ways. However, the most optimal is to equip your bath complex with automation that is reliable (first point) and fits perfectly into the interior (practicality and functionality).

Where can you open your own sauna

Baths and saunas have a huge field of application. Of course, we can say that a bathhouse will be an excellent addition to any object, and we will be formally right. However, practice shows that often, the bath becomes much more popular than the object itself. Baths and saunas are opened both free-standing and in non-residential premises of apartment buildings. On the territory of water parks, recreation centers, sports centers, sanatoriums and simply in hotels, hotels, restaurants, spa complexes. Wherever business owners work with thoughts of expanding their business and generating additional profits.

How to open your own bath complex

If you even think about the word "complex"- then it implies the totality and interaction of all specialists, elements and parts. Similarly, when building a complex from scratch, or remodeling a room for a sauna (bath, hammam, ...), you should initially think and bring it to three signs of a good bath complex. This should be helped by a competent design project and an architectural project of the object, which is made by professionals, taking into account and knowing all the subtleties - what is a bath. As well as the terms of reference, according to which you can evaluate start your profitable business.

Minute of advertising

If you do not know how to start your own business in the bath complex, but you have the desire, opportunities and dream. Or maybe you are planning to expand your own business, your recreation center, sports club, hotel ... do you want to provide excellent sauna and swimming pool services to all your clients? Or, your country villa lacks a cozy sauna for 10 people? Contact us. Let us help you make your fantasies come true. We specialize in the construction of turnkey bath complexes, which means that we not only know how to build, we also know how to equip your bath complex, select and install the necessary equipment, and put it into operation. We will develop a finished project, we will carry it out through all the necessary stages. We will design, assemble and install specialized exclusive furniture and bath utensils. By the way, all the photos in this article are our finished projects.

Contact us - we will discuss, agree and decide
Construction of turnkey bath complexes
...and also, we have extensive experience in the construction of commercial facilities - cafes, restaurants, recreation centers, ski resorts.

Approximate data:

  • Monthly income - 248,600 rubles.
  • Net profit - 85,100 rubles.
  • Initial costs - 965,800 rubles.
  • Payback - from 1 year.

Note: This business plan, like all others in the section, contains average price calculations, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed sauna business plan with calculations.

Service description

This business plan considers a sauna that provides services to the public. The building will be rented for a long period. It will be located in a residential building. At the same time, it is necessary to pay attention to organizational and legal aspects. The sauna must meet many requirements, and you will first need to obtain quite a few permits.

Market analysis

When studying the demand for business, you need to understand that a person’s needs for a variety of leisure activities largely depend on his financial capabilities. Yes, times are hard in the country and many people are having a hard time. Someone will say why you need a sauna if you can wash yourself at home? Here is another question. Firstly, a sauna or bath has a number of therapeutic and prophylactic effects. Secondly, today young people are increasingly using these forms of leisure. Why? They are attracted by the informal atmosphere, a limited circle of people.

If we talk about the demand for services, today it is saunas that are more popular among Russians than baths. Although the bath is a primordially Russian tradition. This shift in interests occurred in the majority due to the "rejuvenation" of consumers. Today, sauna services are used by people aged 20 to 45 years. At the same time, both women and men love to visit it.

We have decided on the target category. Now you need to understand if there is a place in the market and what is the competition in this segment. There is competition, as in any other promising type of business. According to Rosstat, the vast majority of baths and saunas today are in medium and large enterprises (more than ¾). Small businesses own only 12% of the country's baths and saunas.

Based on the data obtained, it can be concluded that the main competitors will be:

  1. Large enterprises. In such cases, the organization usually provides a wide range of services. Saunas are also included. The cost in such establishments is usually quite high. But the quality of the services provided is at the level. It is possible to fight with such giants. It is necessary to offer better prices or, possibly, to carry out any promotions, provide discounts. The quality must also be high. It is best to settle down in the distance of such large leisure centers in order to avoid a direct conflict of interests.
  2. Small entrepreneurs. Such organizations do not cover a large segment of the market. It's pretty easy to deal with them. You need to find a place where there are no other saunas nearby. You can also fight small firms with the help of advertising. Prices in this case will not play a special role (within reasonable limits, of course).

Before you create your own sauna, you need to study the structure of the market in a particular city. It can be very different from the situation even in neighboring regions. Below is a list of million-plus cities, arranged in descending order of the number of saunas per 100,000 people.

It is important to conduct a competent geomarketing research in order to most reliably assess your chances in this niche and develop a strategy.

It should be noted that the cost in this service sector is set in a rather specific way. Entrepreneurs proceed from competitive parity, that is, they are based on each other's prices.

SWOT analysis

When compiling a business plan for a sauna, it is necessary to consider all sorts of factors that one way or another can affect not only the amount of profit, but also its availability in general. It is customary to divide such factors into external and internal. External control and adjustment is impossible. But they can be used to your advantage (if they are opportunities) and avoided (if they are threats). So, external factors in this case include:

  1. Capabilities:
  • Low level of fixed costs.
  • Increasing consumer demand for this service.
  • Rising living standards, increasing the relevance of the proposal.
  • Proposal of additional services.
  1. Threats:
  • Possible increased competition.
  • Dramatic change in consumer tastes.
  • High level of competition.
  • Quite a hefty upfront cost.
  • High requirements for the used premises.
  • A rather difficult technological process at the beginning, associated with the need for redevelopment.

You can work with internal factors - eliminate negative ones and strengthen the influence of positive ones. These include:

  1. Strengths:
  • No need for highly qualified personnel.
  • Providing quality service.
  • Using effective promotion methods.
  • Use of quality materials and designs.
  • Use of modern equipment.
  • Deep market analysis.
  1. Weak sides:
  • The need for self-financing.
  • Lack of a long term strategy.
  • Lack of experience.
  • High level of risk.

Based on the identified working conditions, we can conclude that special attention should be paid to:

  1. Selection of the premises and bringing it into the appropriate form.
  2. Development of a promotion strategy.
  3. Development of special offers.
  4. The choice of quality equipment.

Opportunity Assessment

The sauna will be open seven days a week. The largest influx is observed on weekends or in the afternoon. Therefore, the mode of operation will be as follows:

Total: 96 hours per week, about 411 hours per month.

2 administrators are required for operation. They will work 2 through 2. In order not to hire cleaners, you can outsource the cleaning of the premises to the administrator. So money can be saved and workers not to hire a lot.

It is worth noting that there is seasonality in this type of business, you can fight it with the help of a system of promotions and discounts. In addition, in the evening people are more willing to go to the sauna. It makes sense to make the prices different depending on the time.

Organizational and legal aspects

  1. Organizational and legal form - or. If you plan to sell alcoholic beverages, then only the second option is suitable. Naturally, this will require the appropriate license. OKVED codes that you may need:
  • 93.04 - Physical culture and health activities;
  • 55.40 - Activity of bars;
  • 52.11 - Retail sale in non-specialized stores mainly of food products, including drinks, and tobacco products;
  • 52.33 - Retail trade in cosmetics and perfumery goods;
  • 52.33.1 - Retail sale of cosmetics and perfumery products, except soap;
  • 52.42.2 - Retail sale of underwear.

In each case, the set of codes will be different. In this case, it is worth considering what additional services the organization provides.

  1. An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
  2. To accept payment by bank transfer you need.
  3. According to the set of rules SP 54.13330.2011, it is forbidden to open baths in residential buildings, but not saunas. Previously, they were also banned (according to SNiP 31-01-2003), except for individual saunas located in apartments.
  4. When choosing the basement of a residential building as a room, you need to be prepared to face many difficulties. Firstly, it is better to immediately look for commercial real estate for rent (that is, already transferred, and not residential).
  5. There must be an official lease agreement;
  6. So, the appearance of saunas in houses is not prohibited. But they must comply with all existing rules and regulations. There are the following requirements:
  • Satisfaction absolutely everyone norms of SNiPs (otherwise the organization will be closed).
  • The steam room should not occupy more than 24 m³;
  • The sauna must use a special oven, manufactured at the factory, for heating with automatic shutdown when the temperature reaches 130 degrees and after eight hours of continuous operation. This stove should not be closer than 20 centimeters to the walls of the steam room. A fireproof heat-insulating shield must be installed above the furnace.
  • The ventilation duct must be equipped with a fire damper.
  • The redevelopment project must be coordinated with the Housing Inspectorate, the Inspectorate of the State Architectural and Construction Supervision, the organization serving the house (UK or HOA), the Sanitary and Epidemiological Service, the State Fire Service and the Office of Rospotrebnadzor.

Marketing plan

Pricing strategy:

The cost will vary from 1,000 to 1,200 rubles, depending on the day of the week and time of day. In the future, we will consider the average check as 1,100 rubles.

Promotion strategy:

  1. Signboard. It is worth hanging a bright and noticeable sign at the entrance. This will attract customers living nearby and passing by. Moreover, it should be clear that this is a sauna, and not something else (you can use the image of a person in a steam room, for example, or choose an appropriate name).
  2. Registration in online directories. It is important to choose the most visited sites and fill in the information to the maximum.
  3. It is worth getting a group in contact or your own website.
  4. Contextual advertising is also great.
  5. You can use advertising on television, radio, place information in local newspapers.

You should also think about holding promotions, drawings within the group. It is important to attract as many customers as possible. At the same time, you need to understand that only one company can be in the sauna at a time, so leaflets, for example, will not be effective.

There is one important rule: the more regular customers the sauna has, the better the advertisement, and the better the advertisement, the higher the income.

Calculation of projected income

Production plan

As for the workers. Administrators will have the following responsibilities:

  • meet and greet clients;
  • give them the necessary bath accessories;
  • talk about the rules of behavior in the sauna;
  • show available premises;
  • charge a fee for being in the sauna;
  • record clients by phone and via the Internet;
  • lead a group in a social network;
  • fill the site with relevant information;
  • to clean the premises;
  • Ensure that all equipment is in good working order.

The salaries of administrators will be fixed. The total amount of wages, insurance premiums and personal income tax will be 35,000 rubles per person. Total: 70,000 rubles - salary costs.

More details need to dwell on redevelopment and equipment. The figure below shows an approximate layout of the sauna.

To accommodate a steam room, a relaxation room, a massage room, a shower room, a room for the administrator, you will need at least 100 m 2. When choosing a room, it is best to consider options at least with repairs. In any case, redevelopment will have to be done. And you must not forget to pre-coordinate it. So, the cost of repair and redevelopment will include:

  • actual redevelopment;
  • repair in accordance with existing standards;
  • bringing the premises in line with all SanPins;
  • toilet and shower facilities.

The equipment will include:

  • the sauna itself (from 70,000 rubles);
  • infrared sauna (from 80,000 rubles);
  • cedar barrel (from 40,000 rubles);
  • jacuzzi (from 50,000 rubles).

If desired, you can equip a pool, but it is still at least 300,000 - 400,000 rubles.

The furniture includes:

  • massage table (from 15,000 rubles);
  • sofas;
  • tables;
  • chairs;
  • armchairs.

Techniques include:

  • laptop for administrator work (from 25,000 rubles);
  • TV (from 15,000 rubles);
  • audio system (from 10,000 rubles).

organizational plan

Financial plan

Profit before tax will be equal to: 248,600 - 161,500 = 87,100 rubles.

We calculate the tax in all possible ways to determine the most profitable:

  1. STS 6% of income: 248,600 * 0.06 \u003d 14,916 rubles.
  2. STS 15% of (income - expenses): 87,100 * 0.15 \u003d 13,065 rubles.
  3. To calculate UTII, you can use the online calculator by selecting the appropriate type of service. The tax for the quarter (3 months) will be about 6,000 rubles. Therefore, monthly payments will amount to 2,000 rubles.

The last option is the most profitable. It should be chosen in this case. In your situation, it may turn out differently, so you should calculate all possible options.

Tax: 2,000 rubles.

Net profit: 87,100 - 2,000 \u003d 85,100 rubles.

Profitability: 85,100/248,600*100% = 34.23%.

You can significantly increase profitability by buying a room, rather than renting it. This will seriously increase the initial costs and payback period. In our case, the profitability would increase by about 15-25%.

Payback: 965,800/85,100 = 11.35. Therefore, this type of business will pay off in at least a year.

Risks

When opening your own sauna, it is very important to identify the possible risks. This is especially important because the initial investment in this type of business is quite significant. The most likely risks include:

  • Low sauna attendance. This will negatively affect the business as a whole. Reduce income and profitability. In more difficult situations, there may be no income at all. The option of a loss-making enterprise is not excluded. Therefore, it is very important to work out all the ways to promote your services. This is what attendance will depend on. Saving on advertising in this case is absolutely not worth it.
  • Customer churn due to poor service. In this case, profitability and profitability will fall, and business reputation may become negative. An entrepreneur must work with administrators, give them motivation, teach them how to properly communicate with customers. It is best to hire people with experience. But the most important thing is to initially create a good sauna with excellent equipment. Be sure to check the performance of all systems, timely troubleshoot.

Having secured himself against the onset of these risks, the entrepreneur will surely receive a profitable and stable business. It is only important to be kind to your work.

An entrepreneur must remember four important rules when opening his own sauna:

  1. The services provided must in no case harm the health of customers.
  2. A successful business is possible only after all the necessary documents are completed. Do not forget about a license to sell alcohol, if it has a place to be.
  3. An organization cannot provide illegal services to its customers. This is not only punishable by law, but also greatly affects the reputation of the institution.
  4. Be sure to respect the confidentiality of people visiting the sauna.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Alexander Kaptsov

Reading time: 14 minutes

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Is it difficult today to open a bathhouse, a sauna for business from scratch? Experienced entrepreneurs will say that this is more troublesome than difficult. It will be much more difficult to keep the business afloat, since there are plenty of competitors in this area. However, the advantage of the new bath complex may be: the variety of services offered, their high quality, professional service. True, for this, the entrepreneur will have to study all the subtleties of this business.

The nuances of the bath business: the pros and cons of opening a bath, sauna

The bath business is quite specific and is distinguished by a large list of its inherent attractive sides (pluses), as well as labor-intensive issues (minuses) that an entrepreneur has to face when opening, operating and maintaining an enterprise.

Of the advantages of opening a bath, sauna, it is worth highlighting:

  1. Potential for business expansion . Opening a bathhouse, a sauna in a small room, you can gradually expand to a bath complex with treatment rooms, a hairdresser, a fitness room, and so on.
  2. Service popularity . The demand for wellness baths among the population does not fall, despite the fact that many people have a bath or shower installed in their apartments. Nevertheless, people of any age love to take a steam bath in the bathhouse. You may need a hall for meeting friends, celebrating birthdays, corporate events. Today, many people want to relax with benefits for the soul and body.
  3. Recipes for all occasions . Tradition in the bath business is definitely a plus, since an entrepreneur does not need to rack his brains about where to choose a place for a bath, a sauna, how to equip a room, what is needed to meet the needs of customers. Everything has long been described and told. The study of the relevant literature will help to cope with all the questions that arise.
  4. Availability . Even with a modest budget, it is quite possible to open a small bathhouse. The presence of a competent business plan will contribute to the proper organization of the enterprise and will make it profitable.

Cons of opening a sauna, baths are as follows:

  1. Troublesome business setup . To legalize a business, you will have to go through a rather troublesome and not very fast process of paperwork. The main thing is to choose the right type of future activity and a suitable tax payment system.
  2. Significant repair and utility costs . Due to the high humidity of the premises, frequent repairs may be necessary. Serious expenses will also be required to pay for utilities (water, electricity, etc.).
  3. Possibility of losing customers due to incompetent staff . Savings on specialists can be a significant disadvantage of the enterprise. So, for example, many clients can go to the nearest competitors if they have a professional bath attendant, but you do not. The quality of customer service largely determines whether they will become adherents of your particular bath.
  4. Natural selection . High competition in business means that you need to seriously approach the organization of the enterprise and carefully calculate the first steps so as not to go into the red and not lose your investment.

Location and room for baths, saunas

When choosing the location of the bath, it is not at all necessary to look for a room in the busy city center. Still, this is not a place where they can drop in by chance, going for a walk or shopping for bread. They go to the bathhouse purposefully, and clients are ready to go to the eminent bath attendant even to the other end of the city. That is why opening a bath complex in a densely populated, but slightly remote residential area can also be a good idea.

The optimal "squaring" for the future bath is 100-150 meters . On this area, you can easily place two departments for women and men, locker rooms, a sauna, a small pool, a relaxation room, and technical rooms. In the case when the provision of additional services (massage, cosmetic procedures, haircuts) is planned, treatment rooms may be needed. Such nuances must be immediately taken into account when choosing a room.

What is more profitable, the conversion of an old building into a bath or the construction of a new one? If we take into account that the repair of the former building of the state bath is commensurate with the costs of arranging any other premises, then in many cases it may be more profitable to build a bath from scratch. Thanks to modern technologies and materials, building a bath in our time is not so expensive in terms of time and money.

What documents are needed to open a bathhouse, sauna?

For registration of a bath business, the IP form is quite suitable. But if an entrepreneur plans to hire staff and engage in the sale of alcoholic beverages, then registration of an LLC is required. Otherwise, you can not count on issuing the necessary licenses. , the entrepreneur needs to contact the tax office (during the period established by law) and submit the appropriate package of documents for registration.

Their list is attached:

  • Confirmation from the SES and the fire inspection on the compliance of the premises with sanitary and fire requirements. permission to operate it.
  • Code of activity of the enterprise in accordance with the OKVED classifier. The physical culture and health direction, which includes the work of a bathhouse, sauna, passes under the code 93.04.
  • Registration in the Pension and Social Funds.
  • The program for sanitary and production control, which is compiled directly for this enterprise and is coordinated with Rospotrebnadzor.
  • An agreement confirming the use of the leased premises or the ownership of it. For an entrepreneur, the option of a lease with an option to purchase can be very interesting.

Of the specialized documents, you will need to provide:

  1. Agreement with a bath and laundry plant for washing and cleaning bath accessories, overalls.
  2. Contract for the maintenance of the ventilation system, including air conditioners.
  3. Contract for the disposal of waste and fluorescent lamps.
  4. Agreement with the relevant office for periodic deratization, disinfection and other similar work.

Requirements and permits for opening a bathhouse, sauna

The main requirements for opening a bathhouse, saunas will be fire-fighting and sanitary-hygienic requirements.

They are quite strict, but they must be followed in order to avoid fines:

  • The area of ​​the room under the bath, sauna can not be less than 70-80 meters.
  • It is forbidden to equip saunas in the basements of houses or in houses where more than 100 people live. The room must have a separate entrance.
  • Wall cladding cannot contain resinous substances, so larch and spruce cannot be used as finishing elements.
  • The stove in the steam room should be placed from the walls at a distance exceeding 0.2 m. Every eight hours, the stove is temporarily turned off.
  • It is also necessary to ensure good air circulation in the steam room and this is within the power of the ventilation system.
  • Installation of fire extinguishing systems, fire extinguishers is obligatory.
  • All washing equipment and furniture should be easily processed with hygienic products for disinfection.

Equipment necessary for organizing a bath, sauna

A significant costly part of the budget for the arrangement of a bath or sauna most often falls on the purchase and installation of equipment. And don't skimp on it! Everything from gaskets and filters to compressors and a steam room stove must be reliable and of high quality. After all, the operation of the bath depends on the operation of the equipment. You will also need furniture and accessories, periodic purchase of consumables, bath accessories.

Equipment name Estimated cost, rub.
Equipment
Furnace for Russian bath 90 000-100 000
Font 2-seater 16 000-20 000
Small pool 750 000-800 000
infrared cabins 90 000-220 000
Saunas 92 000-96 000
Furniture and accessories
shower cabin 20 000-45 000
Shanks (basins) wooden 1,000 for 1 piece
Bath for pouring 10 000
Benches 3,000 for 1 pc.
Shelves for a steam room 7 000-7 500
Tables, cabinets for the rest room 10 000-12 000
Cushioned furniture 20 000-25 000
TV, DVD 25 000-30 000
Table for tennis or billiards 10 000-15 000

Bath service personnel

When selecting personnel for customer service, it is imperative to pay attention to the professional qualities of the staff. The main character of the Russian bath, of course, is the attendant. The increase in demand for the service largely depends on his ability to work with a broom and clients.

In addition to the bathhouse attendant, the staff list should include:

Job title Responsibilities Salary, rub.
Administrator Receiving calls, monitoring employees working in shifts, familiarizing visitors with the service, etc. 20 000
Security guard It will definitely be needed if alcohol is sold in the bath. In general, you must follow the order. 18 000
Bartender The ability to please customers will help attract new visitors. In the absence of a bar in the bath, the position of the bartender is canceled. 17 000
support worker Useful for preparing firewood, cleaning the street, helping other employees. 12 000
Masseuse) Any additional service will help increase the flow of customers, especially if it is a high-class master. 18 000
Cleaning woman Cleanliness and order are necessary in any institution. 12 000

With a 12-hour working day, one employee can combine several positions. Although there are many saunas in large cities, baths are open around the clock, which means that the staff should be doubled.

How to promote a bathhouse, a sauna from scratch: marketing and business advertising

The standard methods for promoting such establishments are:

  • Distribution of flyers.
  • Posting ads.
  • Advertising in the media and transport.
  • Posting ads on local online forums (on the Internet).

No one has canceled word of mouth either. As practice shows, it works well in order to attract customers.

If you create comfortable conditions for visitors, then competitors are unlikely to lure them away.

Monthly costs: business plan for opening a bathhouse, sauna: calculation of costs and profitability

If the business of organizing and operating the bath complex is organized correctly, then its payback will be 2-6 years with a profitability of 20-40%. It all depends on the size of the enterprise and the initial investment. To make the information clearer, consider an approximate business plan for opening a bathhouse.

Initial data:

  • Bath area - 80 m².
  • Staff - 7 people.
  • Six-day work week from 12.00 to 24.00.

Start-up costs:

Monthly costs:

The accelerated rhythm of life in modern megacities and heavy workloads lead people to look for opportunities to maintain their health, relax and receive positive emotions. Baths are one of the best places where you can have a good rest, get emotional release and do healing procedures. Therefore, baths have been and remain a profitable type of business, despite the fact that new establishments of this kind are constantly opening in large and small cities, offering a wide range of services.

Which bath is more profitable to open in 2019

In Russia, the Russian bath, Finnish sauna, Turkish hammam and Japanese ofurro are popular today. But the first two types are more common, since the latter, especially Japanese, are relatively recent on the service market.

The most popular are baths with extended functionality - bath complexes, which include a swimming pool, a bar or cafe, a billiard room, massage parlors, etc. In recent years, a new trend has been gaining momentum - establishments with bedrooms, often located on the attic or on the second floor, combining the functions of a bathhouse and a guest house. Baths with an expanded area of ​​terraces are also in demand. But keep in mind that large bath complexes quickly pay off only in megacities. For a small town, a small bathhouse is more suitable, including a minimum range of services. This is the most profitable option for opening an institution from scratch.

Our business plan is designed to open an institution with minimal investment in 2017.

What documents are required to open a bath

When opening a bath, it is better to register as an individual entrepreneur, and choose taxation for UTII, OKVED code 93.04 is needed, since this section includes activities aimed at improving health, physical condition and ensuring comfort, which includes Turkish baths and saunas, as well as steam rooms. OKUE number - 019100

After registration, a package of documents is prepared:

  • copies of constituent documents;
  • a copy of the tax registration certificate;
  • permissions from SES and State Fire Supervision;
  • passport from BTI;
  • lease agreement for premises or property documents;
  • a copy of the letter from the State Statistics Committee;
  • a copy of the registration card;
  • contracts for garbage collection, water supply, heating, electricity.

Approximately 25,000 rubles will be required for paperwork.

What should be the room for a bath

A room for a bath can either be sought in the non-residential fund, or built. The second option is preferable for two reasons:

  1. it is rather difficult to convert the existing premises to the required dimensions;
  2. during the construction of the bath, the choice of all areas and materials remains with the customer.

A small bath area of ​​​​100 square meters is suitable. m. with a swimming pool (6 sq. m.) and a steam room (12 sq. m.). The bath will also include a common room, a dressing room, a relaxation room, a SPA and massage room, and a terrace.

If the bath is built of brick, it will take about 1,700,000 rubles, but we will focus on a more economical option - a room made of timber, which will cost 700,000 rubles. When finishing, special attention should be paid to technical and aesthetic characteristics. The walls are sheathed with wood, which must be treated with special substances that protect against overheating and fire. Each owner decorates the rest room according to his taste. But, it is desirable that there are benches, a table and a TV.

After the construction is completed, it will be necessary to connect gas, water, sewerage, electricity, which will require additional funds and time. Summing up all communications can take up to six months, and the cost will be an average of 160,000 rubles.

Equipment and furniture. What do you need and how much will it cost

In recent years, a lot of special equipment for baths has appeared. In order to choose it correctly, you need to take into account not only the prices and the manufacturer, but also the fact that a modern bath should be as functional as possible. Professionals advise you to first draw up a plan for all the premises of the bath with equipment that can be located there. For the bath you will need:
  • a stove that has a heater and a tank for heating water;
  • shower cabins:
  • pool equipment;
  • ventilation equipment;
  • lighting;
  • equipment for a massage room.


In addition, lockers for clothes, tables, benches, a TV will be needed. It is also necessary to purchase brooms, mittens, slippers, bathrobes. They can be rented or sold, thereby increasing income.

Furniture, equipment and bath accessories will require 700,000 rubles /

Bath business plan: recruitment

It has a big plus in terms of recruitment, since it does not require so many specialists, and, consequently, the cost of wages will not be high. Another thing is that with low wages, staff turnover is possible. To keep employees, you can introduce incentive payments, small but regular.

To work in the bath you need:

  • Administrator - 20,000 rubles;
  • Accountant - 15,000 rubles;
  • Cleaning lady - 10,000 rubles;
  • Masseur - 15,000 rubles;
  • Bath attendant - 15,000 rubles;
  • Approximately 75,000 rubles will be spent on payment per month.

You can save if the functions of the administrator and accountant are taken over by the owner of the bathhouse or members of his family. Then only 40,000 rubles will go to wages.

Bath business: how much can you earn

How much does it cost to open a bathhouse in 2017? Let's try to calculate how much money it will take to open a bathhouse from scratch:

That is, to start the bath you need 1,675,000 rubles.


The payback of a business depends on a number of factors, including the range of services that your establishment will provide. Services can include pre-booking, masseur and attendant services, rental and sale of bath accessories. Prices for customers should not be too high, but you should not make them low either. On average, the price can be 200 rubles per hour per person, or when renting the entire complex, 1000-1500 rubles. On weekends, the workload should be - 80%, on ordinary days -25%. If the bath will work for 12 hours, then the monthly profit will be up to 86,000 rubles. The project should pay off within 1.5-2 years. After that, it will be possible to think about expanding the business.

Download a ready-made bath business plan

The bath is actually a multifunctional institution. Some like to take a steam bath in it with brooms, others gather in a close company of friends and drink beer while talking, others get a healing effect, and there are those who visit baths to maintain prestige.

Simply put: a private bath is a profitable business! But where to start a bath business? This is already an interesting question.

What is in greatest demand today?

In Mother Russia, the following are considered popular today:

  • Russian bath;
  • Finnish sauna;
  • Japanese "Ofuro";
  • Turkish Hamam.

Attention!
The most time-consuming and costly in construction, of course, is the Turkish Hamam.
This is because the traditional tree in it is replaced by stone.

From the point of view of profit, the most promising solution is the construction of a whole bath complex, where there will be all the buildings listed above or at least a few Russian baths. However, this option is only suitable for solid cities.

Private bath - a "delicious" business idea

Are you seriously on fire with your own hands to “put together” a profitable business? In this case, the tips collected in this article, based on the real experience of successful entrepreneurs, will be very useful to you. So, the idea has already matured, and this is a solid foundation for further work. So don't waste time and move on...

Organizational and legal nuances

Let's assume that you will open and run your business as a sole proprietorship. This is the most acceptable option for taxing UTII, and this area just fits under it, as stated in the explanatory letter from the Ministry of Finance.

A private bath as a business falls into the OKVED group 93.04 “Physical and recreational activities”, as it includes: “entrepreneurial activities to improve the physical health of people and provide them with comfort, for example, through solariums, mineral spas, massage treatments, saunas, baths etc. institutions." The number of this section according to OKUE is 019100.

Important information!
As for fire requirements for saunas and baths, they are explained in detail in SNiP 31-05-2003, paragraph 6.3.9.
And it will be necessary to regulate relations with sanitary authorities on the basis of SanPin 2.1.2.

Search for a place of "deployment"

First of all, you need to think about the location of the future bath complex. As a rule, it should be close to the city, but away from the bustle of the "stone jungle". Therefore, you should decide on the purchase or lease of a suitable site for the further construction of new buildings or the reconstruction of old ones.

Advice!
Some savvy entrepreneurs practice this option: they buy a house with a land plot of the required area - they rent out the building, but the free land is used for development.
Consider this solution to an urgent issue.

Construction, planning and purchase of equipment

We will not now paint a whole business plan, because when it is drawn up, it takes far from 2-3 pages.

We just want to talk about the main points that are the starting and main "points" in creating a bath business:

  1. It is best, of course, to build buildings for baths and saunas from scratch, because when redeveloping existing buildings and carrying out repairs in them, you will certainly have a lot of the most diverse problems..
    By the way, it is also not very cost-effective to use premises where there was already a bathhouse or sauna to open a bath complex - high humidity will increase the cost of repair work at times.
  2. The choice of the bath project, the developer and the settlement of all issues with regulatory authorities and utilities immediately before the start of construction.
    It should be noted that finding a conscientious developer is a very responsible mission, which is one of the main conditions for the success of the bath business. Therefore, you need to opt for such specialists who have been tested by time and customers. Then, with this construction company, we will have to discuss the material for the construction of the building - this is also a big topic for conversation.

By the way!
The average time for the construction of a bath is from 3 to 6 months.
The price here depends on the chosen layout and material, i.e. everything is calculated individually.

  1. You can start developing a private bathing business with an area of ​​100 m², a five-meter pool and a steam room of 13 "squares".
    Typically, establishments of this kind are divided into the following sectors: general washing and private rooms. In turn, the rooms are ordinary, "junior suite" and "suite".
    The difference between them lies in the existing infrastructure:
    • A regular room is equipped with only a shower, toilet and a barrel, and the pool is located on the street;
    • The "junior suite" has a steam room with a wood-burning stove and stone;
    • The deluxe room has a dressing room, a steam room, a relaxation room, and the common room is zoned separately here.
  2. For example, let's try to plan a bath with a common washing room and a steam room, without losing sight of anything. Suppose that we have a building for a bath within 60-120 m².
    Does the SNiP instruction prescribe the presence of any branches in it?
    • Wash room. There should be benches, a font for 5 people or more, wooden basins, a tub, and pouring buckets.

Note!
Many owners of private baths install showers in washing rooms - this step significantly saves space and increases the hygiene of the establishment.


    • Entrance hall - a hanger for outerwear, a shoe rack, a couple of chairs / armchairs / benches and a small cabinet. This set will suffice.
    • Restroom - a sink, several reliable shelves for personal hygiene items, a mirror and, most importantly, a strong toilet bowl.

    • Restroom . There are no strict rules here. Everyone arranges it the way they want. What attributes can be placed? Table, sofa, armchairs, cupboard, refrigerator, TV with DVD-system and karaoke, billiards, table tennis and similar things for comfort and entertainment.

  1. Equipment for a private bath. Let's just say that the costs here will be quite serious.
    Conventionally, they are divided into two types:
    • One-time - purchase of stoves, furniture, decor, equipment for the pool, recreation room, etc.
    • Consumables - brooms, steamers, disposable slippers, hats for a steam room, sheets, felt or cardboard bedding, mittens.

To start, an amount of about 400-600 thousand rubles is enough.

Attention!
These figures do not include the cost of the building.

Competent working staff

Perhaps the success of any business started depends mainly on a well-chosen, and in the future consistently well-working staff. You can not do without a professional administrator with a pleasant appearance and experience in similar areas.

After all, he will be the link between potential customers and the institution. His responsibilities primarily include: receiving guests, communicating with people on the phone, fixing orders.

In addition to the administrator, it would be nice to have a bathhouse attendant in your staff - an expert in his field. By the way, the reputation of your institution will also largely depend on his skills and ability to maintain a conversation with customers.

Of course, you can't do without a cleaner and 1-2 handymen (chopping firewood, servicing stoves, etc.). Don't forget about safety too! You can use the services of private security guards or a security agency.

Conclusion

There are quite a few ways to develop the considered business. For example, you can expand the range of services provided on the territory of the bath complex - massage, spa treatments, solarium, gym, mud baths, relaxation programs, aromatherapy, etc. And you can move towards expanding the territory and the number of baths.

One way or another, but dreaming about the momentary arrival of dividends is not worth it. At first, you will not know what a big and stable income is. Moreover, for several months the institution will work, as they say, “to zero” or even “to a slight minus”.

And finally, we want to give you one more piece of advice. The bath business is a very entertaining and profitable business, as people like to have a good rest. But in the first couple, it is still important not to go too far, but to establish an acceptable pricing policy.

And when you have formed your own client base, you can gradually increase the cost of services. Then the income will begin to "drip". In addition, we suggest watching the video in this article, which will also help you organize your own profitable business!