Open a business selling T-shirts. The cost of opening and maintaining. What OKVED to indicate when registering a business

• Business technology
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Printing on mugs and t-shirts is a low investment business. Business does not have seasonality, as there is a constant demand for products. The set of equipment needed to start a business is minimal, and the technology of printing on mugs and T-shirts is very simple.

Mugs with jokes are bought as souvenirs as a gift to colleagues, friends and acquaintances, for birthdays and other holidays. T-shirts are bought by young people and tourists, there are orders for printing unique T-shirts from enterprises and organizations. It is most profitable to conduct such a business in large tourist cities and metropolitan areas.

What equipment to choose to start a business

1. Computer (personal, laptop) - 15 thousand rubles;
2. Color printer (Epson) + CISS - 10 thousand rubles;
3. Sublimation heat press for printing on mugs - 18 thousand rubles;
4. Sublimation heat press for printing on T-shirts - 20 thousand rubles;
5. Trade showcases - 30 thousand rubles.

How much money do you need to start a business

The cost of starting a business will be only 93 thousand rubles. And consumables that are included in the cost of production:

1. sublimation ink;
2. Mugs (white porcelain);
3. Set of cartridges;
4. sublimation paper;
5. Clean T-shirt (blank).

Mugs and T-shirts are usually purchased in bulk from their respective suppliers, and prices can vary considerably. As a rule, cotton t-shirts are purchased for printing, but t-shirts made from other materials can also be used. But the mugs should be porcelain, cylindrical in shape with a photo coating in order to better hold the drawing.

How much can you earn selling printed mugs and t-shirts

1. Porcelain mugs wholesale - 38 rubles / piece;
2. Paper - 1.5 rubles / piece;
3. Ink - 10 rubles / piece.

It turns out about 50 rubles for one mug. The margin, as a rule, is at least 300%! That is, if we spent 50 rubles on the production of a mug, then we sell 150 rubles at retail. The cost of printing on T-shirts is about 150 rubles, and the selling price is already 450 rubles.

You can sell printed mugs and T-shirts through your own outlets. At the same time, in order to open a small department in a shopping center, it is enough to rent only 3-4m2. For example, you can stay in the aisle between the escalators, just 3 meters there. Rent in such places is low, since almost no one can fit there. And for the trade in gift mugs and T-shirts, more than 3m2 is not needed! At the same time, the permeability in such places is usually very high.

Several showcases are used as equipment for the outlet, on which cool mugs and T-shirts are laid out. If the place is passable, then the people will always "crowd" near your point.

On average, the revenue of such points, according to entrepreneurs, is about 6,000 rubles a day. From this amount, the seller's salary (10% of revenue) - 600 rubles, rent - 200 rubles (6,000 per month), taxes and other expenses - 500 rubles per day should be deducted. Also, the cost of the goods should be deducted from this amount. The total profit of the entrepreneur is about 3000 rubles per day.

The peak of sales of mugs and T-shirts falls on New Year's Eve, on February 14, 23 and March 8. These days, the revenue is several times higher. The main share of the proceeds is made by the sales of mugs and T-shirts from the shop window. Printing to order is done by only 5-10% of the total number of buyers.

In addition to selling mugs and t-shirts through your own outlets, there are other ways to make a profit:

1. Work with kindergartens. You take a picture of a child and put his photo on a mug, you get a very good souvenir, which many parents buy with pleasure. The price of one mug is from 200 rubles, and this is at a cost of only 50 rubles per mug! Profit from one child is 150 rubles, and how many children are in kindergarten!? Income can be significant, since there are a lot of kindergartens themselves (especially in large cities). It remains only to agree with the directors of kindergartens.

2. Sale of manufactured products in small wholesale to trade enterprises, including souvenir shops and gift shops.

3. Printing on T-shirts and mugs of company emblems, logos and other advertising to order. Such orders can be made by sponsoring organizations of any events, government organizations, etc.

Which taxation system to choose for a T-shirt and mug printing business

To carry out a "legitimate" business, it is enough to register individual entrepreneurship at the local tax office. The registration period will take no more than 5 working days from the date of submission of documents. The issue price is 800 rubles of state duty. As tax systems you can choose between a simplified system (STS), a single tax on imputed income (UTII) or a patent. Special data tax regimes will save you from paying income tax, property tax and VAT. The tax burden itself will not be significant.

A step-by-step plan for starting a business in printing on mugs and t-shirts

If a potential entrepreneur decides to go into the business of printing on mugs and on T-shirts, then he should adhere to the following plan of action:

• raise start-up capital;
• register a business;
• rent a room;
• buy equipment and consumables;
• hire staff;
• start an advertising campaign.

Which OKVED to indicate when registering a business

When opening an individual business, the following OKVED codes should be indicated:

• 22 - "Printing execution of promotional materials";
• 25 - "Other printing activities";
• 4 - "Other retail in specialty stores"
• 61 - "Retail trade by orders".

What documents are needed to open a business

To open an individual entrepreneur for printing on mugs and T-shirts, you need to register with the district tax office at the place of registration, and also submit the following documents to the Federal Tax Service:

• application on behalf of the entrepreneur in the form P21001;
• a copy of the entrepreneur's passport;
• receipt of payment of state duty.

Subsequently, it is also necessary to apply for the transition to the simplified taxation system (STS).

Do I need permission to open printing on t-shirts and mugs

The business of printing on mugs and T-shirts does not require special licenses, permits and certificates.

Business technology

Conclusion

Printing on T-shirts and mugs is not a difficult business that many aspiring entrepreneurs can master. This business has its own development, since you can print not only on T-shirts and mugs. The product range includes key rings, bon dans, baseball caps, hats, scarves and various souvenirs.

Everyone wants to stand out from the crowd. The easiest way to do this is with bright clothes. Bright T-shirts and sweatshirts are guaranteed to attract the attention of the crowd. And this can encourage a novice businessman to open his own profitable business. The business plan for printing on T-shirts with calculations, which is presented below, does not require special knowledge and huge costs and will quickly pay for itself.

Organizational structure

A funny and simple idea requires a very serious approach. To draw up a competent T-shirt printing business plan, you need to decide on the organizational structure and other administrative issues.

• Area: 30 sq. meters (production shop and warehouse).
• Premises: rent.
• Number of jobs: 2.
• Opening hours: from 10:00 to 19:00.
• Form of ownership: IP.

For this business, there is no need to register a limited liability company. In this case, IP is better suited. It is easier, cheaper and more rational. In addition, the main audience for the consumption of products is private individuals who do not care about the form of ownership of the seller. Until the moment of entering wholesale suppliers and multimillion-dollar revenue, it is enough to work as an individual entrepreneur with several hired workers. The activity is not subject to compulsory licensing.

Accounting will be carried out by the individual entrepreneur himself through an online service.

Before opening a T-shirt printing production, you must go through the following organizational steps:

*The rental price is indicated for the first 6 months, then the rental fee is calculated monthly.

To register a business, you will need 196,050. In addition to organizational costs, you will most likely have to update the look of the rented premises and make cosmetic repairs. It will cost about 30,000 rubles. In total, 226,050 rubles will have to be spent on all initial costs.

Online store

This point needs special attention. The business plan assumes that the bulk of product sales will occur through an online store. Therefore, the costs of creating and maintaining the service will be considered separately.

Technical equipment

There is always an opportunity to save up to 20-30% if you buy equipment in the secondary market.

Expendable materials

This business requires certain monthly material costs. Sometimes customers can bring their own t-shirt or jacket for drawing, but you should not follow their lead, as the quality of the print will depend on the material. It is better to print on proven fabrics and not risk your own reputation. The purchase will look like this:

In the future, the structure of purchased consumables may change depending on market demand.

State

Two people will be enough for the normal functioning of the production and the store. However, this is possible if the business owner himself will deal with accounting and provide employees with consumables. In order not to take on a full-time cleaner, you can conclude an agreement with a cleaning company. It costs about 10 thousand rubles a month. In addition, for better implementation, you can hire a designer on a remote basis. It can draw unique logos and images. Depending on the amount of work, his salary can reach up to 20,000 rubles.

Monthly payroll will be 134 160 rubles.

Marketing

In order for sales to go uphill, you need to decide on the target audience. Sweatshirts and t-shirts with prints are popular with people from 16 to 30 years old. The average number of T-shirts in the closet of a girl of this age category is 12, a young man - 15. By attracting one client, you can provide an order for up to 5 T-shirts or warm sweaters. In this case, you can refuse full-time promotion through the distribution of flyers and leaflets. You can advertise through electronic communication channels and radio. Calculate how much basic advertising activities will cost.

In addition to the proposed measures, you can make promotions in the first week after the opening. An example is a 30% discount on the second item. Further, the fixed costs of advertising will decrease.

Volume of initial investments

Work schedule for the launch of T-shirt printing production

Note that T-shirts with prints will be in special demand in spring and autumn, so it is better to start work on opening production in January and open a store at the end of April, at the peak of seasonality. In 4 months it is quite possible to reach the design capacity.

Financial indicators

• Payment of rent and utilities and communication services - 25,000 rubles.
• Salary (together with deductions) - 134,160 rubles.
• Consumables and supplies - 200,050 rubles.
• Marketing - 60,000 rubles.
• Taxes - about 7,500 rubles.
• Unforeseen expenses - 10,000 rubles.

Total monthly expenses will amount to 436,710 rubles.

Inventory (46%), payroll (31%) and advertising (14%) occupy the largest share in the structure of expenses.

Income will be generated from the sale of T-shirts and sweatshirts, regardless of size. The average market price of a T-shirt with a printed pattern is 1,000 rubles, the cost of a sweatshirt is 1,800 rubles. It takes 10 to 25 minutes to make 1 T-shirt. You can make 20 T-shirts and 4 sweatshirts per day. 420 T-shirts and 84 sweatshirts per month. Taking into account a three percent marriage, which cannot be avoided in production, we get 407 T-shirts and 81 sweatshirts. Monthly revenue will be 552,800 rubles, and profit - 116,090 rubles. When reaching the design capacity, the profitability is 21%. However, to reach full capacity, it is necessary to have an established uninterrupted production. In addition, the assortment will change from month to month. In summer, customers will order more T-shirts and T-shirts, while in the cold season, warm sweaters will dominate. However, with an average structure, it will be possible to recoup the initial investment in 14 months.

Benchmarks:

• Start of work on the launch of the project: January 2018.
• Start of production: April 2018.
• Operating break-even: June 2018.
• Achievement of projected income: August 2018.
• Payback period of production: October 2019.

Eventually

Fabric printing production is a great business idea for young and ambitious people. Despite the sufficient supply on the market, it is still possible to occupy a free niche. In addition, there is a huge field for development. You can purchase several different-format machines and increase the production volume. In the future, it makes sense to buy equipment for printing on mugs and magnets, as well as open your point of sale in a large shopping center.

T-shirts have long been an indispensable attribute of almost any guy's wardrobe. They are worn daily, and it is impossible to call this product very seasonal, since it sells well in the winter season. In this article, we will look at how to organize a business selling T-shirts and develop it in your city. And also, we will conclude whether it is profitable to do this or not.

Business Format

If we talk about the format of building a business, then in the age of modern technology it has changed significantly. And this is not a common phrase, since t-shirts are the perfect item to sell online. At the moment, offline stores that rent retail space create online stores and groups on social networks. With the help of contextual advertising and search engine optimization, as well as through the use of SMM techniques, the T-shirt trade reaches a new level of sales and allows the owners of such stores to earn substantial amounts. A large number of orders come from other cities and popular courier services are used for their delivery, the price for delivery in which is very small.

The second point in this business is that in addition to buying ready-made factory goods, you can sell T-shirts with prints that are applied using special equipment. We will talk about this direction a little lower. This expands the assortment of the store and is the main solution for working through the Internet. The person chooses the print and color of the T-shirt, after which you apply the image and send it to the client through the delivery service.

Room search

For a T-shirt business, you will need to find a location in a mall or clothing market. If the main focus is on online sales, then you can generally work in a small office somewhere on the outskirts, but for a store, it is better to find a pre-owned area of ​​​​15 sq.m.

From the trading equipment you will need:

• special racks for hanging an assortment of T-shirts and T-shirts.
• hangers;
• cash register;
• staff furniture.

From additional:

• packages for packing goods;
• gift wrap.

This equipment is suitable if you only sell factory goods, but if you want to start a business selling printed T-shirts, you will need to purchase equipment for printing images on textiles.

There are several technologies for applying patterns to textiles:

• digital direct printing;
• silk screen printing, silk screen printing;
• computer embroidery;
• thermal application, thermal transfer;
• sublimation printing.

From the equipment to start you will need:

• DTG printer - cost about $11,500. We consider good models for doing business.
• ink - the average cost is $ 230 per 1000 ml.
• pre-treatment liquid - $55 per 1000 ml.
• polymer coating - about $ 50 per 1000 ml.

Consumables for printing on T-shirts:

• print heads;
• ink supply system;
• protective paper;
• cleansing swabs;
• pipettes and more.

As you can see, if you decide to open a business selling T-shirts with a pattern, then the amount of investment will not be small. The amounts were considered for equipment from PolyPrint, a Greek manufacturer of printing equipment for business.

Range and suppliers

In order to fill the shop windows, you will need to purchase the required volume of goods, which in turn has a certain classification. So according to their purpose, they are divided into men's, women's and children's.

In form it is: T-shirts, T-shirts, polo, sweatshirts.

You should have t-shirts in various colors in your assortment.

Also, often goods are classified according to the print that is applied to textiles: images of brands, games, TV shows, holidays and other things. The catalog is usually huge, but in fact there are several dozen running options.

From the additional assortment in winter, you can sell sweatshirts, caps, etc.

Advertising

To promote a T-shirt store, you can use various methods, including the distribution of leaflets, a bright sign, and discount banners.

An excellent channel for attracting customers can be an online store, which will present your range of products. This site can be promoted using search engine optimization or contextual advertising.

T-shirts are usually not expensive and sell well through communities, such as Vkontakte.

What start-up capital is needed?

We will indicate the main sources of costs when opening a T-shirt store. Focusing on them, you can recalculate the costs for your business.

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $ 200
• Initial purchase of goods - $4000 - $6000
• Purchase of equipment - $800 - $1000
• Advertising - $450 (+ Internet advertising)
• Purchase of equipment for printing on T-shirts - from $ 13,000

How much can you earn?

Earnings will depend on many factors, this is the range and, first of all, the quality of T-shirts and their price. There is still seasonality in this business, and during the spring-summer period, you will receive maximum profit.

The average markup on T-shirts is 60% - 90%.

Findings. The business of selling T-shirts, including prints, is a good start, but still, if we talk about drawing, then you will not only need to invest a lot of money, but also learn how to do all the work and also maintain all this equipment.

What can you say about this business? We are waiting for your answers in the comments.

Before opening a t-shirt store, there are a number of things to think about.

Target segment selection

At the preliminary stage, it is important to clearly understand the future concept of the store and determine the target segment. The choice of business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store may be focused on the sale of children's t-shirts, youth t-shirts with bright prints, sports t-shirts, t-shirts for fat people, t-shirts made from natural materials, etc. The success of the business will largely depend on knowing the needs and interests of target consumers. On this basis, the marketing promotion of the store will also have to be built.

Store assortment

In the T-shirt store, you can resell ready-made T-shirts from third-party brands, as well as sell products with your own prints. But it should be borne in mind that the popularity of the store will depend on the originality and creativity of the assortment. And selling generic products produced in huge quantities in China will lead to the fact that your store will simply get lost in a hundred others.

To bring the idea of ​​​​creating your own t-shirts to life, you must have graphic design skills, or outsource the image development function to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with designer prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the design will be applied with high quality.

It is worth noting that only T-shirts are rarely sold in the store, as a rule, this is one of the products in the assortment of clothing outlets. But if you focus on the sale of T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be available).

Choice of store format

You can sell T-shirts through a regular retail store or online. You can also combine work in both of these formats.

The success factors of a retail store include its location, as well as the availability of qualified staff. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location for opening is the traffic of the outlet. The downside of a retail outlet is the high cost of renting, repairing the premises and paying for the work of sellers.

The advantage of selling via the Internet is the ability to expand the geography of sales, as well as reducing the cost of renting retail space. To organize online sales, you can create your own online store, or sell T-shirts through free electronic platforms (auctions, bulletin boards, catalogs).

Many people are sure that business- this is what takes up all your free time, and business relating to sales - even more so. Actually it is not. There are a huge number of network companies on the market, thanks to which you can create your own business in sale goods can be purchased very quickly and without large financial investments. But as in any other business Yes, there are some nuances here.

Instruction

Find out if you will receive from the profit of the partner you have attracted. The beauty of the network business and not in running around with, offering goods to everyone you know and not, but to organize a team that will sell these goods. Naturally, you will also be engaged in sales, but the main emphasis should be on those who "subscribed" to you.

After you have weighed all the advantages and disadvantages of network firms, you need to make a choice. You can register in 2 or 3 companies at once, but no more, because in the network business There is a lot of time devoted to personal growth. In order to sell at least something, a consultant must be self-confident and sociable, it is easy to communicate with complete strangers. Alas, not all these qualities are given by nature. That is why full-time psychologists of network firms will help develop these qualities.

When the contract is signed - it's time to earn money. To get started, visit the seminars offered by the network firm. Take the time to study! If you are trained, you will earn several times more profit than untrained consultants. At the seminars you will be taught to communicate with potential partners, with potential buyers. Don't ignore the coach's advice.

Study all the materials that you received in the starter pack. You should know who created this company, how many millions of consultants and how many branches around the world it has. You need to build a network, and for this you will need to bring a potential partner to . If you see a network consultant who is poorly dressed, buys cheap products, half-starved, but at the same time, he tells you that he makes millions, will you believe it? Bring your

Opening a profitable business - printing on T-shirts, you will need to understand the various aspects of this interesting business. Peculiar clothing with designer contributions is gaining popularity among people of all ages. The idea can become the core of a small business. Widespread printing on T-shirts as a business, with a competent approach, brings good money, although the matter seems frivolous. Various sweatshirts with unusual patterns are in demand. Often, images are made exclusively at the individual request of the buyer. To open such a business, you need to purchase or rent special equipment designed for high-quality printing on various types of fabric.

What is the attraction of the idea?

Most young people prefer sweatshirts and T-shirts with original inscriptions and stylish images. Thanks to this, there is a direct opportunity to noticeably stand out from the surrounding society and emphasize individuality. At home, high-quality drawing on fabric is impossible, and many are looking for a special workshop to implement their own ideas. The service of designer images on clothes is often used by tourists, making themselves a gift in memory of visiting the city. T-shirt with the author's image is a good gift souvenir. Couples in love often order photos of each other on their clothes, and caring parents put their contacts on the clothes of young children in case they get lost.

Place to work

Full-fledged work will require premises - your own or rented for a long time. The working space is at least 8 square meters. Renting premises in the city center will provide a sufficient number of customers. It is better to choose a place near the shopping center, near metro stations and transport interchanges. An ordinary advertising banner will help attract customers. You should choose a possible client audience in advance - if you want to work with young people, it is better to locate an office near educational institutions and student dormitories. It is important to determine the future assortment of goods - direct profit depends on it. Custom-printed clothing or ready-made accessories with original designs are in demand. Prefabricated samples are used as shop window advertisements to display samples.

T-shirt printing equipment

To develop a business by making a print on accessories and clothes, you need special equipment:

• Inkjet type printer for applying original images to fabric.
• Multiple cartridges.
• Plotter cutting material.
• Thermopress.
• Ink.
• Special graphic program.
• A computer that processes important data.

Original images are transferred to T-shirts in two ways:

1. To transfer the pattern, a specialized printer is used, which easily applies the pattern to the fabric.
2. The fabric is placed on paper and a pattern is applied to the surface using a heat press. Due to the elevated temperature, the graphics are completely copied onto the fabric.

By choosing the option of reproducing printing on fabric, you can purchase the necessary equipment for your business.

To choose the right equipment, you need to know the approximate monthly volume of work.

For example, with a small number of orders, a textile type of printer is well suited. It has a low print speed, but the images are very high quality.

Technology organization

It is quite difficult to develop a business without purchasing additional consumables for work:

• Thermal films.
• Special cups and plates.
• magnetic tapes.
• Papers.

There will also be a large consumption of ink for the printer. To increase productivity and business prosperity, you need to print only on T-shirts made from pure cotton. If the client wants to apply a pattern to his own clothes, it is better to refuse. It may turn out to be of poor quality, which will ruin the equipment or not allow you to apply a high-quality image. You need to buy your own consumables, and inform customers that work is possible only with branded items.

Benefits of a business idea

A business like printing on top of accessories and T-shirts has important merits. Many people like to wear designer T-shirts. You can offer customers a large selection of comfortable clothes with unusual patterns or any advertising. The business brings good profits, since the interest in purchasing high-quality and affordable clothes with beautiful images does not pass all year round. True, there are more visitors in the warm season. By reducing the color gamut in the images, the appearance of the T-shirt is maintained for a long time.

Attracting regular customers necessarily requires originality in the design of T-shirts. It is recommended to work with good artists - they will offer a fresh look at the images. Photos downloaded from the Internet may not be very popular with buyers, and manual work is always valuable.

Employees of a small company are required to know the programs: CorelDRAW and Photoshop.

This is necessary to make additional sketches and correct images before printing. These programs will be useful in processing numerous orders at the request of customers. If you correctly fulfill all the requirements for work, then the business will develop and bring good profits.