We open our own cafe (an example of a business plan with cost and profit calculations). Business plan for opening a cafe - a ready-made business example

• Description of the cafe
• marketing plan
• Step-by-step plan for opening a cafe
• Step-by-step plan for opening a cafe
• Calendar plan
• Contents of the business plan
• 4 ready-made food service business plans that you can download right now
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A typical business plan for opening a small rural cafe to receive state support (grant). On the example of the Ulyanovsk region. The names of settlements and streets are taken conditionally.

The aim of the project is to create a cafe, which will be located in the center of Novoselki village, Melekessky district, Ulyanovsk region, at a distance of 10 kilometers from the city of Dimitrovgrad. This project is planned to be implemented in the form of the activity of an individual entrepreneur to reduce taxation and simplify financial reporting. The initiator of the project is the individual entrepreneur Ivanov Ivan Ivanovich.

Which taxation system to choose

Throughout the entire period of the project implementation, a new one for Russian legislation will be used taxation system- patent. Such a taxation system reduces the tax burden, allows you to maintain a fairly high level of wages, while paying a minimum tax fee, in comparison with other taxation systems.

The cafe is planned to be created to provide the population and guests of the village with quality services in the field of catering and the sale of related products, as well as services for holding celebrations and other events in the cafe for people with an average income.

The created enterprise is completed with new production equipment, furniture, other assets, including at the expense of the entrepreneur's own funds and a subsidy (grant) to start-up small businesses from the budget of the Ulyanovsk region to open their own business. The total cost of the project is estimated at 720,000 rubles. The entrepreneur invests 58% of his own funds for the implementation of the project, and plans to attract 42% in the form of a subsidy. The project payback period is 36 months. The total payback period for invested funds is 24 months. In the Ulyanovsk region, public catering is one of the priority sectors for the development of small businesses. The absence of such forms of activity on the territory of a rural settlement automatically makes it very, very capable of existence.

The main competitive advantage of the project implementation on the territory of the village. Upper Melekess, which includes 5 settlements with a population of about 5,000 people, is the lack of public catering facilities and its location on the federal highway Dimitrovgrad-Kazan. This will attract additional customers from among those passing along the highway. All this makes this project very possible to implement.

Registration and bookkeeping

• Open an IP for free without leaving home (online)
• How to easily keep accounts and submit reports via the Internet without a staff of accountants, using an online service

Description of the cafe

The cafe will be located in the administrative center of Novoselki settlement. The federal highway Dimitrovgrad-Kazan passes through the village of Novoselki, which will attract additional customers from the number of truck drivers passing along this route.

The opening of the cafe is supposed to have a capacity of 30 seats. Cafe of the average price level focused mainly on visitors with an average level of income. Additionally, festive events will be organized for holding all-Russian holidays, graduation parties, corporate parties, weddings (read more how to make money organizing weddings). It is also assumed the possibility of holding memorial dinners, as one of the services of this catering point. To finance the project, it is planned to receive a subsidy (grant) for the development of one's own business, allocated from the budget of the Ulyanovsk region in the amount of 300,000.0 rubles, and also to invest own funds in the amount of 420,000.0 rubles. The funds planned to be received in the form of a grant are planned to be used in full for the purchase of equipment, i.e. fixed assets with which the activity will be carried out.

To organize the production process, it is planned to conclude a lease agreement for premises free of charge. The premises are located at the address: Ulyanovsk region, Melekessky district, Novoselki settlement, st. Lenin. At the moment, such an agreement has already been concluded, the implementation of the project is possible.

What equipment is needed for a cafe

• technological equipment (stoves, ovens, microwave, refrigerators, cutting tools, dishes);
• furniture;
• make repairs in the cafe.

Indicators of social and economic results of the project implementation

1. Registration of a new small business entity in the Melekessky district;

2. Development of rural infrastructure in the direction of public catering;

3. Creation of 5 new jobs;

4. The receipt of tax payments into the budget system of the Russian Federation for three years will amount to more than 300,000 (three hundred thousand) rubles.

To start the activity, it is planned to create 5 new jobs to service the activities of the catering point.

Planned staffing

Description of cafe products and services

The range of cafes according to the plan will include:

• first and second courses;
• cold and hot drinks;
• salads;
• ice cream, cocktails;
• desserts, pastries;
• fresh juice.

During the daytime, the cafe will mainly serve the villagers who work on the territory of the settlement. It has already been indicated above that the number of such people will grow along with the growth in the number of business entities. And also, the cafe will serve drivers and their passengers passing along the federal highway Dimitrovgrad-Kazan, who need an inexpensive, tasty and hearty lunch. In the evening, the majority of visitors will be young people who will make appointments in our cafe.

Our cafe offers a wide range of dishes. A variety of dishes on the menu will satisfy the most demanding customers and everyone will be able to choose something to their liking. Planned range of dishes:

1. Salads - 9 types (olivier, meat, vegetable, fresh cabbage, vinaigrette, carrot salad, Caesar, mimosa, cheese);

2. Snacks - 6 types (cheese and sausage slices, vegetable slices, etc.);

3. First courses - 5 types (soup, borscht, pickle, hodgepodge, okroshka);

4. Hot meat dishes - 6 types (dumplings, manti, meatballs, meatballs, fried meat, chicken legs);

5. Side dishes for meat - 5 types (boiled and fried potatoes, french fries, rice, spaghetti in mushroom sauce);

6. Desserts - 12 types;

7. Drinks - more than 40 types.

In the future, the range of dishes is planned to expand.

marketing plan

In order to promote the services of our cafe, we will need to prepare a colorful sign that attracts customers, which will also indicate the benefits of eating in our cafe. For example, "Business lunch for 100 rubles." It is also planned to place information about our cafe in newspapers and bulletin boards (for example, on the free bulletin board AVITO), various databases, including telephone directories. To manufacture and install a billboard on the Dimitrovgrad-Kazan highway. For regular customers, it will be possible to provide discount cards, which will become an additional incentive to have lunch or dinner with us. Acceptable cost of services will allow the village population to hold various celebrations in our cafe.

Due to the absence of similar cafes on the territory of Novoselki, there will be no competition at all. The main difficulty will be in obtaining orders for holidays and parties. In order to transfer this kind of holidays from home to our cafe, it will be necessary to establish a positive image of our cafe. The appearance of new cafes is unlikely. Now there are no projects to open cafes or canteens on the territory of Novoselki settlement.

This project provides for the creation of an enterprise that should occupy a niche that is empty today in the public catering market in this rural settlement. In case of successful implementation of the project, a place for recreation and meals for citizens will be created in the village, which will be able to give a positive impetus to the development of the territory, provide the necessary food for the enterprises under construction in the settlement and nearby territories.

Step-by-step plan for opening a cafe

The first step in the implementation of the business plan for opening a cafe will be conclusion of a lease agreement. At the moment, such an agreement has already been concluded. This will be followed by the development of design and renovation of the premises, its further design.

What equipment to choose for a cafe

For a cafe you will need the following equipment:

• plates;
• ovens;
• production tables;
• sinks;
• tables and chairs;
• tableware;
• bar counter;
• hangers;
• music center and TV.

It is worth noting that it is better to purchase cooking equipment of good quality and at an affordable price. A counterparty has already been found to conclude a contract for the supply of equipment, whose office is located on the territory of the city of Ulyanovsk. A list of necessary equipment, prices and order of delivery have been agreed.

The next step is to develop the menu. Let's pay attention at once that visitors will be offered a wide choice, and everyone can satisfy their culinary desires in our institution.

Recruitment is planned to be carried out before the opening of the cafe.

The number of staff and salaries are presented in the following table:

Step-by-step plan for opening a cafe

• conclude a lease agreement for premises free of charge;
• purchase the equipment necessary for organizing the production process;
• make repairs and re-equipment of the premises;
• buy furniture;
• produce recruitment;
• obtain permission to provide catering services;
• conclude contracts for the supply of raw materials and consumables.

The amount of revenue from the provision of services of our cafe will depend on the time of year and on the month. On average, for the billing period (5 years), the revenue will be 183,500 rubles. per month. Costs will also depend on these factors. The expenses include the cost of purchasing raw materials, wages, payment of taxes and fees to the Pension Fund of the Russian Federation, transportation costs, electricity and will average 151,500 rubles for the calculation period.

Calendar plan

The main tasks of the enterprise, in order to start a profitable activity, are:

1. Carry out organizational measures to conclude a lease agreement for premises free of charge, located at the following address: Melekessky district, Novoselki settlement, st. Lenin;
2. Conclude contracts for the purchase and installation of the necessary equipment. For this, it is planned to spend 300,000 rubles received in the form of grant support for start-up entrepreneurs and 14,950 rubles of own funds;
3. Purchase the necessary furniture for the implementation of activities. At this stage, you need 120,000 rubles, which you plan to spend at your own expense;
4. Carry out repairs to the premises;
5. Obtain the necessary permits to start activities;
6. Conclude contracts for the supply of raw materials.

The list of the main stages of the Cafe project and the need for financial resources for their implementation

It is assumed that the cafe reaches the planned sales volume in the second month of work in all positions, except for the organization of complex dinners, for which the planned volumes are expected to be reached in the fifth month, and for celebrations, for which this period is 6 months. This is due to the fact that reaching the planned indicators for organizing complex dinners, holding celebrations requires developing a reputation and fame (forming consumer habits).

How much money do you need to open a cafe

The cost of this project is 720,000 rubles, of which:

• subsidy (financial assistance) - 300,000 rubles in the form of a grant from the regional budget;
• personal funds - 420,000 rubles.

The amount of 300,000 rubles in the form of a grant from the regional budget and 14,950 rubles of own funds is planned to be used to purchase equipment necessary to start the cafe and 14,950 rubles of own funds:

Own funds are planned to be directed to:

1. purchase of furniture, household appliances - 120,000 rubles:

• tables - 8 * 1500 = 12000 rubles;
• chairs - 32 * 600 = 19200 rubles;
• music center - 1 * 15,000 = 15,000 rubles;
• TV - 1 * 30,000 = 30,000 rubles;
• microwave oven 1 * 5000 = 5000 rubles;
• juicer 1 * 5000 = 5000 rubles;
• dishes - 33,800 rubles.

2. renovation of the premises - 285,050 rubles:

• ceiling and wall decoration;
• laying linoleum;
• lighting installation;
• roof repair.

For tax purposes, a simplified system based on a patent was chosen. Article 346.25.1 of the Tax Code - Features of the application of the simplified taxation system by individual entrepreneurs on the basis of a patent (introduced by Federal Law of 07.21.2005 N 101-FZ).

Insurance contributions to the Pension Fund of the Russian Federation and Compulsory Medical Insurance Funds for employees per month will amount to 12,654 rubles, with a total rate of 34.2% of the wage fund. Monthly wage fund 37,000 rubles:

- Contribution to the PFR 37000 * 26% \u003d 9620.0

- Contribution to the FFOMS 37000 * 3.1% = 1147.0

- Contribution to TFOMS 37000*2% = 740.0

- Contributions to the FSS 37000 * 3.1% = 1147.0

The amount of personal income tax paid for employees per month will be: 37000 * 13% = 4810 rubles.

Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Fund for employees for the year will amount to 151,848 rubles, with a total rate of 34.2% of the wage fund. Wage Fund for the year 444,000 rubles:

- Contribution to the PFR 444000 * 26% \u003d 115440.0

- Contribution to the FFOMS 444000 * 3.1% = 13764.0

- Contribution to TFOMS 444000*2% = 8880.0

- Contributions to the FSS 444000 * 3.1% = 13764.0

Personal income tax paid for employees for the year will be 444,000 * 13% = 57,720 rubles.

For the billing period (5 years), insurance contributions to the Pension Fund of the Russian Federation and the Mandatory Medical Insurance Funds for employees will be:

- Contribution to the PFR 444000 * 5 * 26% \u003d 577200.0

- Contribution to the FFOMS 444000 * 5 * 3.1% = 68820.0

- Contribution to TFOMS 444000 * 5 * 2% \u003d 44400.0

- Contributions to the FSS 444000 * 5 * 3.1% = 68820.0

Personal income tax paid for employees for 5 years will be 444,000 * 5 * 13% = 288,600 rubles.

Also, entrepreneurs pay insurance premiums for themselves to the Pension Fund of the Russian Federation and compulsory medical insurance funds in the amount determined based on the cost of the insurance year.

The cost of an insurance year is determined as the product of the minimum wage (SMW) established at the beginning of the financial year for which insurance premiums are paid and the rate of insurance premiums to the relevant state non-budgetary fund, increased by 12 times.

Thus, insurance premiums for the planned year will be:

- Contribution to the PFR 4330 * 12 * 26% \u003d 13509.6

- Contribution to the FFOMS 4330 * 12 * 3.1% \u003d 1610.76

- Contribution to TFOMS 4330*12*2% = 1039.2

- The total burden of insurance payments for the year will be 16,159.56 rubles. For five years, 16,159.59 * 5 = 80,797 rubles 95 kopecks will be paid.

This project will pay off in 3 years from the start of the activity.

1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to increase your chances of success even before the start of the project

Before finally deciding which direction to choose in the field of catering, we suggest that you pay attention to other business solutions. It is better to invest a little time and a small amount of money into a detailed study of this niche now than to regret a missed opportunity or a hasty decision later.

Which OKVED to choose for business registration

• 30 - restaurants and cafes: production, sale directly at the place of manufacture, sale of drinks, provision of food in railway cars and ships, sale of food outside enterprises;
• 63 - sale of food products through special machines;
• 40 - activity of bars;
• 52 - supply of catering food products.

What documents are needed to open a business

To open a cafe, registration of entrepreneurial activity is required, which is carried out at the location of the future cafe. In choosing a legal organizational form when starting a catering business, no. When registering a small cafe, it is best to give preference to the design of the IP. You also need to have:

• Agreement for the lease of premises for business;
• SES permit issued by Rospotrebnadzor;
• Permission from the fire inspectorate;
• Permission of the local administration to open a cafe in a certain place;
• Approved cafe production control program;
• Service contracts for cafes, which are concluded with public utilities and other services for garbage collection, air conditioning maintenance, disinfection, etc.

You may also need contracts for dry cleaning of accessories that are involved in serving visitors: tablecloths, napkins, uniforms. The most difficult thing to issue a package of documents will be in Rospotrebnadzor, which will require compliance with SNiPs. The easiest way is to open a cafe and legalize activities in the premises where there used to be a catering point, in a shopping center.

Do I need permission to open a farm

When opening a cafe, additional permission may be required for:

What you need to know about government support for small businesses in Russia

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a fast food restaurant in the business center of the city with a population of 400,000 people. The activity of the enterprise will be aimed at providing services in the field of catering for people with an average income level.

The project will be based on such a popular product in Russia as pancakes. Pancake café will offer visitors pancakes of various flavors both as main and dessert dishes, as well as various hot and cold drinks. The advantage of the project is the development of a poorly covered niche in the field of catering. In the city, you can mainly find fast food like hamburgers, hot dogs, pizza and other things, but such a product as pancakes is practically not represented. The products of the pancake cafe will cost no more than the burgers familiar to the townspeople, while the taste qualities will not yield and surpass the products of competitors.

Investments in the Pancake Cafe project will amount to 1,254,000 rubles. Own funds will be used as a source of investment. The payback period is planned to be reached for 5 months of work.

2. Description of the industry and company

The pancake cafe is a new project in the city catering market. Fast food establishments in the city are mainly represented by pavilion-type establishments engaged in petty trade in hot dogs, pies, donuts and other fast food restaurants, whose products are hamburgers, pizza and so on. At the same time, such a traditional product for our country as pancakes is a practically uncovered niche. Pancakes are present in two restaurants of Russian cuisine and in some cafes of the city as one of the menu dishes. However, the potential of pancakes as fast food does not seem to be revealed, which is clearly demonstrated by the experience of other cities in the country, where there are entire chains of pancake cafes. Thus, the goal of the project is to fill this gap in the fast food market.

The advantages of the project, in addition to the absence of direct competitors, include the simplicity of making pancakes. To do this, chefs do not need to study for a long time or have special talents. In turn, the client does not have to wait a long time for the fulfillment of orders - pancakes are prepared within a couple of minutes. Given the variety of types of pancakes and excellent taste, this product will undoubtedly find its regular customers. At the same time, as a plus, it is worth noting the low cost of producing pancakes, thanks to which you can set a high margin of up to 300%. So, in the short term of the project lies the creation of a competitive catering establishment that consistently generates profits and has regular customers. In the long term, it is planned to open several catering outlets and create a network of pancake cafes in the city.

The organizational and legal form of activity is a limited liability company. The USN was chosen as the taxation system (simplified system, the object of taxation is 6% income). OKVED classifier code - 53.30 Activities of restaurants and cafes.

3.Description of services

The main difference between a pancake cafe and many catering establishments will be that pancakes will be baked in the presence of a client on special pancake machines. The visitor will be able to see for himself that the chefs make a new pancake, and do not warm up the old one, while adding only natural fresh products and observing hygiene when cooking. After cooking, the pancake will be packed in special paper packaging. Thanks to this, if desired, the finished product can be consumed both in a cafe, and in an office or on the go, without fear of getting dirty or burned.

Products will be targeted at middle-income buyers. The assortment of the pancake shop will include pancakes served as main courses and as a dessert. A savory menu will include hearty pancakes for those who are very hungry and light pancakes for those who are not very hungry. Customers can also purchase salads, hot or cold drinks. The list of products is given in Table. one.

Table 1. Product range

The provision of the described services will not require licensing, however, activities in the field of catering will require coordination with Rospotrebnadzor and the fire inspection (Gospozhnadzor).

4.Sales and marketing

In the area chosen for the establishment of a pancake cafe, there is a pronounced need for catering establishments. The area has a large number of office buildings, banks, small firms, whose employees have breakfast, lunch and dinner somewhere every day. However, the existing establishments do not fully satisfy the need not only for fast, but also for delicious traditional food, which is pancakes.

The concept of pancake promotion on the market will be based on a set of actions aimed at an effective pricing and assortment policy, a high level of service. The assortment of cafes will be adapted to different taste preferences of customers, different wallets and even different degrees of hunger of customers. The pricing policy will be formed on the basis of demand and prices of competitive catering establishments.

Among the competitors of the pancake cafe are four catering establishments located close to the planned location. It should be noted that none of the clients offers such products as pancakes, so the niche is free. In Table. 2, we analyzed the main indicators of competitors, as well as their advantages and disadvantages.

Table 2. Main indicators of competitors of the pancake cafe

As can be seen from Table 2, competitor #3 is a restaurant that will not be a direct competitor to a pancake shop due to its format. Consumers have a rather negative impression of another establishment (cafe-dumplings), which is why its services are practically not in demand. Consequently, two main competitors remain - a fast food cafe and a hot dog pavilion. Compared to the latter, the pancake shop will be able to offer a wide range of products. In addition, customers will not need to wait for an order on the street. Unlike the first cafe, the pancake shop will be able to offer a different assortment, which, no doubt, will find its fans and lure away some customers. Also, a larger area will be a plus.

Since the pancake cafe will be located in a busy area of ​​the city, the start-up advertising campaign will not require serious investments. At the initial stage, POS materials will be used to attract customers, which will inform about the opening of a cafe. Also, on the first day of opening, every tenth client of the institution will receive a free pancake as a gift. Further in the process of work, leaflets and flyers will inform customers about the menu update, colorful posters will also be used on the windows of the institution. They will depict products that cause appetite and desire to make a purchase. In the long term, in case of opening new outlets and increasing the marketing budget, it is possible to hold holiday promotions for Shrovetide, New Year and other holidays, as well as use other methods to increase customer loyalty.

5.Production plan

The technology for making pancakes is quite simple. For their preparation, special devices for baking pancakes will be used. Pancake makers have a non-stick coating, so they come out ruddy, but do not burn. Raw materials are put into pancakes manually. After that, the chef packs each pancake in a special convenient package. Cooking time for one pancake is about a minute.

If we take the most popular grilled pancake as the basis for calculations, then the calculation of the production cost of one pancake will look like this (see Table 3).

Table 3. Calculation of production cost

Thus, taking into account the cost of packaging (2 rubles), the cost of a “basic” pancake will be 37 rubles. In the future, calculations will be made taking into account this value. It is supposed to sell 9,120 pancakes per month, or 300 pancakes a day. In addition to the above costs, the current costs of the pancake cafe will include: utilities and electricity, transportation costs, rent, wages, security, consumables, and so on.

To open a pancake shop, a former dining room with an area of ​​100 sq. meters, located in a busy area of ​​the city with a population of 400 thousand people. At the time of the repair, an agreement was reached with the landlord on rent vacations. The cost of work will be 5 thousand rubles. per sq. area meter. Equipping the cafe with equipment will require the attraction of 389 thousand rubles. The list of necessary is given in Table. four.

Table 4 Equipment Costs

The staff of the pancake cafe will be represented by 11 employees. The wage fund and staffing are given in Table. 5. A forwarding driver also works behind the staff, delivering raw materials to a cafe.

Ready-made ideas for your business

The cafe will be open daily from 09:00 to 20:00. The work of cooks, cashiers and cleaners will be organized in shifts. The key requirements in the selection of personnel will be: the availability of professional training and qualifications in the specialty, experience in the field of public catering, conscientiousness, responsibility, honesty.

Table 5. Staffing and payroll

6. Organizational plan

A limited liability company (LLC) was chosen as the legal status of the pancake cafe. The preparatory period of the project will include the following types of work:

1. Registration of a legal entity.

2.Conclusion of a contract for the lease of premises.

3.Conclusion of a contract for the purchase of the necessary equipment.

4. Renovation of the premises.

5.Installation of equipment.

6. Hiring staff.

7. Obtaining a permit for the provision of services in the field of public catering.

The start of sales is scheduled for September 2016. The deadline for reaching the planned volumes is set at two months.

The organizational structure of the pancake cafe will include an administrative link (general director and administrator of the cafe), a production link (cooks), a trade link (salesmen-cashiers), an accounting department (chief accountant) and support staff (cleaners). The head of the cafe is the general manager. He directly reports to the administrator-manager of the cafe, who in turn manages the cooks, cashiers and cleaners, and the chief accountant.

The CEO is in charge of the overall management of the cafe. He controls the financial activities of the institution, negotiates with suppliers, the landlord, and is engaged in the selection of personnel. The chief accountant is responsible for the management of the financial activities of the institution. His duties include keeping records of income and expenses, timely transfer of taxes, payment of salaries. The administrator of the pancake cafe coordinates the work of the staff, conducts work with personnel, organizes the supply of products, is responsible for marketing, and resolves disputes and conflict situations with visitors. The cook prepares orders: prepares the ingredients and dough for pancakes, lays the filling, and ensures the storage of products. Sellers-cashiers take orders from visitors, pay customers.

7. Financial plan

Investments in the opening of a pancake cafe will amount to 1,254,000 rubles. Funds for the opening of the institution will be taken from its own sources without borrowing. Starting cost items are given in Table. 6. Appendix 1 contains financial calculations for cash flow, costs and net profit. The estimated duration of the project is 3 years. Reaching the planned sales volume (9,120 pancakes per month) - 3 months. The calculations take into account seasonality indicators with a decrease in demand for pancakes during the holiday season (from June to the end of August) by 30%.

Table 6. Investment costs

8. Evaluation of the effectiveness of the project

In Table. 7 shows the key performance indicators of the project.

Table 7. Project performance indicators

9.Risks and warranties

In Table. 8 considers the main risks for the implementation of the "Cafe-Pancake" project.

Table 8. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ATTACHMENT 1

Production plan and main financial indicators of the project in a three-year perspective

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In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growth of the well-being of the population, the desire for a better life, the development of tourism. The market of restaurant services is always free and is waiting for the involvement of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of a particular business, if you properly invest your soul and money in it. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that the catering segment remains relatively free in the domestic market. And this despite the fact that cafes and restaurants are opening in tens and hundreds. True, they close in approximately the same numbers, however, their number remains quite impressive, and the fact of the existing fierce competition must be taken into account when drawing up a business plan for your cafe.

One should also take into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a random visitor and turn it into a permanent one is a little lower.

Now we suggest you consider several reasons for the strong popularity of cafes as a type of entrepreneurial activity among newly minted businessmen:

• the well-being of the population is increasing, and people aspire to the European way of life, an integral element of which is visiting pleasant catering places;
• organization of new offices, business centers and trading floors- a great occasion to open a new cafe, where their employees will be happy to have lunch or drink coffee;
• cafe is the perfect place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
• among the abundance of already existing children's cafes, young tireless visitors do not get tired of looking for something else, more interesting and tasty.

Planning as a basis for success

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is already formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) to plan your business.

Time, scope and budget. These three components are the foundation of your successful business. How long should your cafe last, how much money are you willing to invest in it, how much will it be? If you can already answer these questions now, then your project not only has the right to be implemented, it will bring you income.

A prerequisite for a good business plan is accurate calculation and predictive planning.

Market and competition analysis

Before you start implementing your business idea, study all the competitors involved in a similar business. Analyze their pros and cons in their work, improve their best ideas and developments, bring something of your own - and use it in your institution. An improved idea is not considered plagiarism.

Also study in detail the shortcomings of competing cafes in order to avoid them in your work.

Selecting the type of institution

What cafe are you planning to open? Choose the type of establishment that suits you best, and, based on this, plan your budget, location, and target audience.

From all types of cafes most relevant:

• elite;
• children's;
• cafe for the middle class;
• evening;
• Internet cafe.

Whichever of these types of establishments you plan to open, you need to clearly know the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that the elements of functioning of other catering establishments do not overlap with your cafe.

Branded labeling of appliances and the obligatory presence of two specialties, pretentiousness of design - this is a restaurant style that the owner of a cafe should not chase after. Although the uniqueness of the interior and some kind of "zest" in the menu are quite welcome.

Choice of cafe location

When planning to open an institution for a wide audience, take care of its location, which will be convenient for the visitor and profitable for you. The place must be:

1. Crowded. Many bet on the central streets of the city, but lose sight of business zones and office buildings.

2. With availability transport entrances and parking.

3. Relaxing. Close to park areas away from busy highways.

Location, name, interior of the restaurant

The premises for a cafe can be rented, bought or built, depending on the means and desire of the owner. The main thing is that the area of ​​​​the premises and the number of seats you are counting on meet the requirements of the law - the best option is 280 m² of area for 50 seats.

When working on the concept of the establishment, make sure that the name of the cafe and its interior “echo” with each other. If the cafe is themed, then the theme should be traced in everything: from the paintings on the walls to the uniforms of the waiters. It largely depends on how a random passerby who accidentally looked into your cafe wants to come here again and again.

Allocate enough funds from the general budget for decoration: if, according to the proverb, a guest is greeted by clothes, then he is also picky, and he will not stay long in an uncomfortable, ugly, sloppy hall.

Equipment for cafes and restaurants

For a catering place you will need a standard set of equipment:

• plates;
• grill;
• refrigerators (keep in mind that different types of food need to be stored separately, in different refrigerators);
• ovens and cookers;
• sinks;
• production tables;
• tableware;
• tables and chairs for visitors.

Cafe staff

A young, barely opened institution should not risk its reputation from the first days, even if it has not yet developed, and hire unskilled people with the hope that they will learn all the intricacies of the profession directly at the workplace.

Employees must be:

• professional;
• cultural in dealing with visitors;
• neat and healthy (it's catering!);
• interchangeable.

If you plan your cafe to work in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 auxiliary workers, whose salary and mandatory deductions you must take into account when drawing up a business plan .

We compose the menu of a cafe or restaurant

The wider the range of dishes and the more varied they are, the better for the image of the cafe and, accordingly, the wider the circle of its visitors. The guest should have a choice and a guarantee that the dish is prepared from fresh products in compliance with all sanitary standards. Choose suppliers exclusively from trusted or recommended ones, refuse random purchases, even if the price is very attractive.

Work out the menu in detail. Try to avoid banal dishes, or at least change their names. The original name attracts the visitor - a dish with a sonorous or unusual "name" is definitely worth trying.

40 dishes on the menu, including desserts and snacks - quite enough for a cafe, plus at least 50 items of drinks, including alcohol and traditional tea and coffee.

Advertising and PR cafe

The costs of these components must be MANDATORY included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct an advertising campaign once. But a greater effect is given by the constant advertising of the institution when it is already working, and when its name already says something to potential visitors.

What should be a business plan for organizing a cafe

The popularity of the cafe directly depends on the correct development of the business idea. You need to choose the orientation of your establishment: whether it will be a children's cafe or a fast food place or an ice cream parlor, you will open a bar, or it will be a pastry shop - it's up to you. But you also need to take into account the fact that the cafe should have a good location, depending on the population density and the material condition of citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can take the help of qualified specialists or draw it up yourself, based on research on the work of similar cafes. If you choose the first one, you will get a very effective business plan, but you will also pay a lot to a specialist. And in the second case, having managed the most miserable costs, there is a chance of encountering certain difficulties; plus, you may not be able to achieve the effectiveness of your business plan. In any case, you must be aware of what and why in your business plan.

Cafe business plan with calculations

When conducting a marketing analysis, first of all, pay attention to the main trends that are currently present on the market, the ratio of supply and demand, and form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, describe your project in the most detailed way: how many dining rooms you have planned in the cafe, how many seats each is designed for, how much space is allocated for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe is described in the business plan, the clearer it will be for the investor.

Fixed assets (equipment and furniture), menus, and the number of staff should also be included in this section.

When budgeting a project, it is most reasonable to group the estimated costs by type:

• rent;
• salary for staff;
• payments for;
• purchase of goods;
• utility bills, etc.

For investors, the section "Project Profitability" is very important. They focus on the payback period forecast, so calculate it as accurately as possible (usually this period is a little over a year). The profitability of the cafe in the subsequent period, optimistic and pessimistic scenarios for the development of your business should also be included in the business plan as mandatory items.

Be sure to indicate the average cost per order.

Profitability of a cafe or restaurant

The profitability of each type of catering establishments depends on factors that differ insignificantly from each other.

A children's cafe will work profitably with a staff of 15–20 employees who serve visitors in a quality manner (this is the main criterion). The presence of a full-time confectioner and a playground for games can increase the profitability of the institution by another 30%.

The profitability of a fast food cafe is affected by the location, work schedule, and staff qualifications. An important role can be played by the interior and the convenience of furniture.

Not so long ago, they took their place in the niche of the Internet cafe segment, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such a high profitability can only be maintained in a big city, and not in a provincial village.

In order to make it easier for you to work on the business plan of your cafe, we give an example of a ready-made - “ripened” and accomplished plan.

Even a non-professional can draw up such a business plan. The institution under which the project was drawn up is rather unpretentious, but in certain circles it will be able to gain popularity.

Business plan for opening a "Little Cafe"

Target: more open than a small compact cafe in a residential area of ​​​​the city of N.

Summary: investment — 40,000 c.u. per month

Projected return on investment— from 12 to 15 months;

Projected net income (monthly)— from 3,000 to 4,500 c.u.

Project description: the name "Little Cafe" with one hall for 40 seats and one kitchen hall.

The establishment will be located in a rented room on the ground floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing products, and, as a result, the amount of start-up capital, as well as save on kitchen equipment and the number of staff, namely: cooks.

"Little Cafe" will be positioned as an institution of the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: the issue of organizing public catering in the sleeping areas of cities remains quite relevant. There are not so many places where you can organize a meeting with friends, have a bite to eat at lunchtime, sit in a company and have a drink. The main income of the cafe expects to receive from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only dishes from semi-finished products, there is a prospect to involve pensioners and housewives living in the neighborhood in the work of establishments: they can provide cafes with homemade food at affordable prices.

Analysis and characteristics of the target audience: potential visitors to the "Little Cafe" may well be representatives of unemployed youth, employees of firms "X" and "Z", located nearby, as well as housewives living in the area.

Market analysis. Competition: For the Little Café, these mid-range or high-end establishments are not competitive, but old, cheaply priced cafes can be a threat. Having studied their work schedule, menu and pricing policy, we can conclude that it is realistic to win if you extend the opening hours of the establishment, reduce prices for the same dishes served by 5% and introduce homemade dishes to the menu.

Outlook: after some time, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu and, thus, repurpose the cafe.

Advantages of innovations: regular customers will remain and new ones will come, the average price of a check will double.

Minuses: costs will double.

Risks: personnel will be recruited from the inhabitants of the area, there is no guarantee of high qualification. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, production table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (incoming).

Feasibility study and implementation features (average figures are used):

• rent - 2,000 c.u. per month;
• redecoration of the premises - 2,000 c.u. per month;
• equipment — 7,000 USD;
• furniture - 5,000 USD;
• utility bills - 1,000 c.u. per month;
• purchase of food and alcohol - 3,000 c.u. per month;
• advertising campaigns - 1000 USD;
• payroll fund — 3,000 c.u. per month (including deductions).

Schedule. Revenue: the operating time of the "Little Cafe" is from 10.00 to 22.00. The planned income can be obtained with a 50 percent load of 7 tables.

Conclusions: such a business plan is seen as a guide to starting a family business.

The above order is suitable for fast food cafes, mini-cafes, summer or roadside cafes. The calculations can also be applied to the organization of an ice cream parlor or a pastry shop.

You can download a sample cafe business plan for free - use it.

Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.

Useful articles

The restaurant business in our country is growing rapidly. However, before you open a cafe-bar, you need to calculate every step in detail. We present to your attention a business plan for a cafe-bar with calculations.

Where to begin?

Input data:

• Type of activity: cafe-bar.
• Area: 150 sq. meters, 100 sq. meters - trade group (service hall), 50 sq. meters - industrial, economic and administrative premises.
• Premises: rent.
• Number of seats: 20 tables, 84 seats.
• Opening hours: from 10:00 to 00:00.

Menu

• Wide alcohol map (at least 100 types).
• Soft drinks.
• Beer snacks and aperitifs.
• Main dishes (salads, second courses of meat and fish, soups).
• Shortened list of desserts.

Form of ownership: OOO. Taxation system: simplified taxation system. Tax base: income minus expenses.

Organizational moments

The creation of an LLC is due to the fact that only a legal entity has the right to sell strong alcoholic beverages. Accounting will be maintained independently, through an online service.

To open, you must go through the following steps:

*The rental price is indicated for the first two months, including the deposit, then the rent is paid monthly.

In total, the cost of registering a business and initial documents will cost 998 thousand rubles. But, before you start formalizing the business, you need to fully prepare the premises. Repair, redevelopment, installation of fire hydrants and the necessary plumbing can cost 500 thousand rubles.

Technical equipment

Consider the necessary equipment and furniture for industrial premises and a bar:

For the trading group you will need:

Thus, to fully equip your cafe-bar, you will need 2,289,500 rubles.

Staff

For a small cafe-bar at first you need to hire:

The volume of capital expenditures

Planned performance indicators of the cafe-bar

The restaurant business is subject to seasonality. The flow of visitors increases in October and continues to grow until April. Then there is a decrease in revenue due to a decrease in the number of customers. Therefore, it is better to open a cafe-bar in September-October. In this case, you can reach the break-even point in April-May next year.

To increase the flow of customers, it is planned:

• From 12:00 to 15:00, in addition to the main menu, include a business lunch at lower prices.
• Offer a 10% discount on the entire range one hour before the kitchen closes.
• Make discounts on the dish of the day.

The income of the institution will consist of the following items:

• Alcoholic products - 45%.
• Snacks and aperitifs - 25%.
• Main dishes - 20%.
• Desserts and soft drinks - 10%.

Expenditure part

This section can be divided into 2 parts:

The 1st part is the cost of production. If you plan your purchases correctly, it will always pay off, as the following markups will apply:

• Alcoholic products - 200-300%.
• Soft drinks - 500-700%.
• Main courses, appetizers and aperitifs - 250-350%.
• Desserts - 400%.

Part 2 includes general business expenses:

• Rent of premises and utilities - 230,000 rubles.
• Salary with deductions - 755,160 rubles.
• Other consumables (cleaning products, napkins, garbage bags, air flavors) - 50,000 rubles.
• Maintenance of contracts (security, disinfection, deratization, pest control) - 22,000 rubles.
• Advertising - 50,000 rubles.
• Taxes - 6% of the taxable base.
• Other expenses - 20,000 rubles.

The largest share in the structure of expenses is occupied by products (about 30%), wages including taxes (27%) and rent (22%).

Now let's calculate the yield. If about 150 people visit your cafe-bar per day, and the average check is 800-1000 rubles, then the daily income will be 135,000 rubles. You will receive 4,050,000 rubles per month. If we subtract all fixed and variable costs, we get about 1,300,000 rubles of net profit. Thus, the profitability of the cafe-bar will be about 32%. Of course, it will take time to reach such indicators.

Financial plan

As a result, the initial investment will pay off in 2.5 years after opening.

Marketing plan

The PR campaign should be aimed at the following goals:

• Bringing information to residents and guests of the city about the opening of a new institution. Advertisements should be placed on radio, local print media, social media, billboards and banners.
• Formation of a constant flow of customers and regular visitors.
• Increasing loyalty to the cafe-bar: distribution of flyers, discount cards, drawings and promotions.

Benchmarks

• Project start: May.
• Bar opening: September.
• ROI: 39%.

Eventually

Opening a bar is an extremely attractive and interesting business. If you choose the right concept, it will certainly bring quick profits. An example of a successful cafe-bar can be found in every city. To stay afloat and get a stable income, and eventually open a network of bars, you need to:

• Constantly update and optimize the menu.
• Organize theme parties and interesting evenings.
• Organize corporate events.

Even if you have a detailed business plan for a cafe-bar, ignorance of the specifics of the "kitchen" of the restaurant segment can lead to unnecessary time and money. In order to avoid mistakes at certain stages, it is advisable to resort to the help of professionals: designers, recruiters for the selection of personnel, legal agencies and others. Hundreds of books read and courses taken cannot replace hands-on experience.