Furniture franchises: we are studying offers. Furniture production franchises - own factory from the best manufacturers

About company

The first furniture production was launched in 2003. From that moment on, we began to refine the methods of production and sale of our products. Today we have the MOST modern production of children's furniture, our format is 4,000 m2 of working area with a robotic production line.

The main thing for which we value our furniture is that it forms the inner world of the child, makes his life comfortable, interesting and safe. It is very important that the baby sees every day how he can create and dream in the nursery space. Our designers create original models for serial production, as well as individual solutions.

The service life of products is more than 10 years, due to precise factory assembly, German fittings without the use of glue and premium quality beech. All furniture has quality certificates.

We know how to offer and sell our product. To date, we have a store in Moscow and a brand zone in Yekaterinburg, online trading is underway. It is very important that we actively invest resources in improving the channels for attracting customers, communication with them and work in the showroom itself. It says a lot about the fact that 85% of the people who came to our store made a purchase.

We are looking for a Partner and give exclusive rights to work in the city.

Now the market for children's furniture is growing. In 2015, 1,944,136 babies were born in Russia, in 2014, 1,947,301 children.

Our target audience is children from 3 years old. As you understand, the market potential is huge and we need a Partner who shares our views on the level of product delivery, customer focus and a great desire to earn money in a beautiful and necessary business for children.

See what our store looks like

Our range

Mamka stores sell cribs for one or two babies, cribs with a play space, with a workspace, with drawers and other options. Racks, shelves and components of the nursery. You can get a catalog by leaving a franchise application.

A size range of cribs for different ages is presented, hypoallergenic water-based paint is used to cover the wood, the entire RAL color palette is available for decoration.

One of the largest manufacturers of children's furniture in Russia

Investments in the Mamka™ children's designer furniture salon franchise

Starting investment: 3,000,000 rubles

• Room rental for 1 month
• Repair (finish) + design project
• Purchase of samples for the store and the minimum inventory balance
• Connection to CRM system
• Office equipment and cash equipment
• Signboard, navigation
• Vendor workplace equipment
• Delivery and collection of samples in the store
• Video surveillance installation

Payback period: 18 months
Average turnover per month: 1,750,000 rubles
Royalty: none
Lump sum: is absent

We do not take money from the Partner for the brand, our policy is as open as possible.
The partner transfers to us payment for the goods and for the guaranteed attraction of applications from people who are ready to buy furniture in the amount of 70,000 rubles or more.

One representative per region.

Our business model protects the interests of Partners in the regions. The partner develops sales both in large cities and covers cities in the periphery.
We ask you to clarify in advance the possibility of opening a representative office in your city.

Other current payments: 200,000 rubles / month - advertising budget

We know how to bring customers to our stores and close transactions with a check from 70,000 rubles. To set up the flow of applications, we have done a lot of work with the best specialists in the Russian market. For each Partner, channels are set up to attract applications in his city.

• The sales funnel was set up for us by the Institute team - the Synergy Digital business school.
• Sales communication scripts were created by Anastasia Belochkina.
• The owner of the business, Anton Kalinin, is engaged in daily improvement of business processes.
• To support the lead generation system (receiving applications from social networks, websites, blogs, Yandex market, furniture sales portals), we employ 8 specialists (targetologists, designers, layout designers, Internet traffic specialists, strategists, marketers).
• building a sales department from Ekaterina Ukolova
• Operators for shooting video reviews of our furniture
• Designers who develop new concepts and unique solutions for children's rooms

The result of this work is at least 40 customers who came and made a purchase in the mamka store.

Franchise: furniture production or just selling?

When the question arises of how to launch a company on the basis of an already existing and successfully operating one, you have to decide whether you will be engaged in production or not. Ultimately, the choice of the franchisor depends on this! Some firms and products will help to establish, and some will simply give the contacts of their suppliers (and, by the way, you will only need to make purchases from them, because they guarantee the quality of the brand's furniture).

While some experts believe that the furniture market is stagnating, others argue that, on the contrary, it is growing. At least for domestic producers. Franchise - the production of furniture and its sale - makes this process faster and cheaper, which means that buyers are more interested in such products. A franchise allows you to use the name of an already well-known brand, spending money on promotion to a minimum. Making furniture is less common than just selling it to the consumer. However, more about the approaches and benefits of franchising - below.

In which case it is worth contacting the production?

• the franchisor provides its partners with the opportunity of just such work;
• the production of furniture at the place of sale will make it cheaper, and for this reason more attractive to the buyer;
• the franchise agreement, in principle, does not provide for the provision of finished goods - it can only be manufactured independently;
• it is easier to do what is needed in the place where the consumer lives than to coordinate the details with a manufacturing partner.

Well, the sale of ordered ready-made kits is suitable when the situation is opposite to that indicated above: the franchisor only allows you to make purchases from a trusted supplier, it is cheaper to order everything the manufacturer needs than to do the same yourself, and so on. And someone, oddly enough, it seems very interesting is the production process. And besides, many customers now want to fulfill an individual order, and not a typical one. Therefore, it often takes more time and effort to coordinate with the manufacturer than to independently manufacture. All this must be taken into account, weigh the pros and cons, and choose a franchisor working according to one scheme or another.

For a novice entrepreneur, the very first question arises about the choice of the sphere of trade. It is worth paying attention to the furniture business. And although this group of goods is not essential, it is very close to them, as it is always in demand by buyers of different ages. The second, no less important question is about the very form of running your own new business.

Furniture Franchise

Franchising is one of the modern forms of doing business, which has taken root in many of its areas. Nowadays, you can open your own furniture store without the difficulties that accompany the “from scratch” option. A franchise is a good opportunity to start your own business, even without the right experience. Your win is clear:

• the initial investment is less than with "single voyage";
• get a ready-made, promoted business with an established reputation;
• access to free expert advice, training and support;
• the risk of bankruptcy is minimized.

Next, you need to decide which brand to look for when acquiring a franchise. In this situation, first of all, it is important to think over and justify a suitable place for placing your future store, what will be the size of its retail space, calculate the number of possible financial investments, choose a group of furniture, having studied the demand for it. Having mastered this, you can begin to choose the most suitable of all franchise offers for acquiring a franchise.

Furniture franchise from Denmark

The modern furniture market in Russia offers a huge selection of upholstered furniture, and it is difficult for the buyer to understand the abundance of companies that produce, in general, the same products. Innovation is a very modern and vibrant brand, more suitable for a young audience who always value individuality in interior design. The company was founded in 1971. It has two own salons in Moscow and 7 franchised salons in Russia.

A large selection of models, a rich color palette and an abundance of original accessories favorably distinguish Innovation upholstered furniture when choosing an environment for any interior. The fashionable collection of textile material is updated twice a year, the models come up with well-known designers, which adds to this furniture a flair of exclusivity.

The furniture is made in Denmark, whose population appreciates practicality and minimalism, so the sofas of this brand take up little space and can easily be transformed into comfortable beds. And no one canceled the European quality, as they say, the company guarantees. All this distinguishes such furniture from cheap mass crafts.

Benefits for franchisees

• free education and basic training;
• support during the opening, assistance in the preparation of a design project;
• free departure of a specialist to organize the opening procedure and qualified staff training;
• individual development and design of advertising catalogs and booklets;
• placement of information about the dealer on the company's Internet resources;
• sales support, dealer discounts;
• daily study of issues of orders, complaints, wishes together with the regional sales department;
• unique furniture has no analogues in the Russian market, it is characterized by European quality.

When concluding a franchise agreement, there is no entry fee and no royalties. The estimated investment in the project is from 300 thousand rubles. Payback period - from three months. Requirements for the premises - either a separate store or a department in a large shopping center.

All about the Felix furniture franchise

The Felix company was founded in 1991 and is today, according to the RBC news agency, one of the largest office furniture manufacturers in Russia, occupying 22% of the market in this area. Work with regions is carried out only through franchising. Currently, the company's sales network includes more than 40 stores in Russia and Kazakhstan, all of them operate under a franchise agreement. In July 2013, the Forbes magazine ranking of the most profitable franchises placed Felix in first place.

The amount of funds required to open one enterprise 2 is 2.5 million rubles. There is no down payment, royalties or other monthly payments. The cost of opening a store of the same name under the franchise program pays off in 6 to 12 months. Exhibited requirements for the premises: location in the central part of the city with busy pedestrian or car traffic, on the 1st - 2nd floors of a furniture shopping center, area 150 - 300 sq.m.

The actual provisions of the obvious benefit for a successful startup entrepreneur with the Felix company:

• the company gives recommendations on the choice of retail space and develops a design project for the exposition of the salon being opened;
• provides a full package of instructions and documents for doing business;
• discounts for exposure from 14% are given;
• staff training free of charge with the departure of the trainer;
• full advertising support for the franchisee and redirection of the client flow using the corporate website;
• delivery time of goods from 1 day;
• production time from 17 to 30 days;
• purchase of furniture samples for exhibition exhibits on credit;
• branded overalls for employees are provided;
• SMS mailing from Moscow to target customers about special offers;
• trainings from leading experts and monthly testing and employees.

The Felix company guarantees an individual approach to each franchisee and constant monitoring of the state of his business throughout the cooperation. At the request of the franchisee, it is possible for a business coach to travel to the region for highly professional retraining of the entire staff.

Today is not the best time for many business sectors in Russia and furniture stores are no exception. Sales fell, despite the fact that the volume of furniture production remained almost at the same level. In addition, there are problems such as:

• Lack of qualified sellers and craftsmen;
• Bad logistics;
• Poor quality work of carriers and furniture assemblers;
• A wide range of products in the absence of truly original furniture, which would not be a "clone" of a well-known brand.

Despite all these problems, there are no fewer people who want to open their own furniture business, including a franchise. Today, there are quite a lot of franchise offers from various companies in different price and product segments.

In addition, there are positive trends in the furniture market. Among them - import substitution accompanied by an increase in demand for products of Russian manufacturers. Accordingly, demand promises continuous and long-term growth, and since there are enough franchise manufacturers in franchising, the furniture retailer market will not be one of the most “falling”.

A similar situation in the furniture market already arose in the early 2000s. Then those who decided to produce furniture on their own, as a rule, purchased foreign-made equipment. Thus, they reduced the constant transportation costs for the delivery of furniture from abroad, but maintained the quality of the products.

For example, the company "" took this path, which initially imported Italian cuisine into Russia, and then switched to independent production on Italian equipment.

Today, many say that the phrase "domestic manufacturer" is now perceived differently by buyers. Considering the external economic situation, notes of patriotism are beginning to play in many Russians. However, there is also an opposite point of view. According to Ivan Belousov, the owner of the Sucre Royal brand, the Russian consumer still prefers imported goods even in times of crisis, not trusting the quality of Russian manufacturers.

In general, it is worth saying that before the crisis, the percentage of imports in the Russian furniture market only increased. By the end of 2014, imports amounted to almost 60% of the market. How the situation will develop in the future and whose furniture will be preferred by the Russian consumer - time will tell. But we can already say now that Russian production will depend on imported components for at least another 5-7 years.

If, given the current situation in the furniture market, you still decide to open your own store, then first you should decide on the segment in which you will work.

Before you start

According to the price category, the furniture market is divided into premium, business and economy. Sellers note that today buyers are moving from a more expensive segment to a cheaper one. The representative of the company "" says that customers are now more selective, demanding and many products are asked to be made to order, according to specific criteria.

By purpose, the scope of furniture sales is divided into:

• Household furniture:
  • cushioned furniture
  • tables and chairs
  • children and youth
  • bedroom furniture
  • cabinet
  • for office
  • for kitchen
  • for the hallway.
• Office
• Specialized for
  • medical institutions
  • cinemas
  • cafes, etc.

By the way, you can also choose a franchise based on the product segment. For example, "" focuses on upholstered furniture, "Architecture" and "ASKONA" on bedroom furniture, "Maria" and "Zetta" on kitchens, "BoConcept" and "Sucre Royal" on designer home furniture, "KOMANDOR" for wardrobes and wardrobes, and Felix and Express Office for office furniture.

As for statistics, most of all office furniture is produced in Russia. Next on the list are tables, chairs and mattresses.

And cabinet furniture, bedrooms and kitchen sets are in great demand from consumers:

Speaking about the furniture business, it is worth considering the formats of stores through which sales are carried out. So, there are shops:

• Hypermarket. It includes a wide range of products from kitchen sets to office chairs - at least 1000 items in total. The area of ​​such a store, as a rule, is more than 1,000 sq.m. By the way, a suitable room even of this size can be found in the section on BIBOSS.

It is worth noting that most entrepreneurs do not want to work in this format, as they compete with such giants of the furniture industry as IKEA or Hoff few people can do it.

• Standard store. Includes everything you need to furnish your home. The product line in it is much narrower than that of a hypermarket - about 200-500 positions, and it occupies about 100-300 sq.m. In this format, you can, for example, open an office furniture store "". The minimum space requirement for a company franchise is 150 sq.m.
• Showroom. It implies a small room in which 5-6 positions are presented. The rest can be ordered from the catalog or through the online store. A similar franchise store format is offered by "", since the franchisor considers each case individually and it is possible to work, for example, on 51 sq.m.
• Narrow shop. Specializes in only one product group: kitchens, offices, etc.

The latter group includes stores specializing, for example, in orthopedic or ergonomic* furniture, as well as furniture for schoolchildren. This also includes the so-called “anti-furniture” * (the company “specializes in it”), includes interior elements made from pallets that are very popular now (franchise of the company “INDIVOD”), and furniture on a metal frame (franchise “”)

* Ergonomic furniture - furniture that adapts to the physiological characteristics of a person.

* Anti-furniture - frameless chairs "bags".

• Online store. Perhaps the most popular store option today. It does not require renting space for a trading floor, but even if the owner decides to work offline, an online shop is a great help in business. The Express Office store started with a similar format. Now he and his franchisees are successfully working both offline and online. But it all started with an online office furniture store.

Moreover, if some companies use the online store format to reduce the initial costs of opening a store, others introduce various services to the site in order to simplify the selection of furniture for customers. For example, on the company's website "", each visitor can build his own kitchen model in a special program. This will be seen by the design manager responsible for online applications. During the day, he will contact the buyer for further interaction. Also on the website of "Maria" there is a service with which the buyer can track at what stage his order is. There are 6 steps in total: from entering production to shipment from the factory and delivery to the customer.

Regardless of whether companies focus on online sales or not, RBC highlighted top 10 furniture brands, which have the most outlets in Russia, because most furniture stores today are still based offline.

So, if you have decided in which segment and in what format you work, then you need to:

When choosing suppliers, it is logical to pay attention to the cost of products, their quality and the availability of a certificate confirming this quality. Equally important is the possibility of delivering products directly to the warehouse, and, if necessary, selling furniture with deferred payment. It is very important that the supplier gives guarantees and, in which case, is ready to work with manufacturing defects.

However, if you work on a proven franchise, then problems with suppliers will not bother you at all, because the franchisor himself is completely involved in this.

As for the choice of premises, the most important thing is the availability of parking. Also, when choosing a place, you should take into account your segment: if you are engaged, for example, in household furniture, then it is more profitable to place in sleeping areas preferably in new buildings. Because it is more convenient for your target audience to go to a neighboring house and look at a kitchen set than to go to the city center.

However, there is another point of view: it does not matter where your store is located - buyers will go to the other end of the city for quality furniture, especially since warehouses and stores are located in different places anyway.

Therefore, the only thing that can be said with certainty is that a furniture store should be located on the first line and in no case between houses. Its sign must be clearly visible from the side of the roadway.

Speaking about the premises for the store, it is worth recalling also its design. The furniture salon does not require any special repairs, but you need to try recreate the future interior in which your furniture will "live". For example, we see a similar feed in all IKEA stores. It is easier for people to perceive a ready-made picture of their room or apartment and, accordingly, make a decision to purchase one or another element of the interior.

The same advice applies to online stores. Pictures already with a ready-made version of the room, in which all the elements of furniture are organically inscribed, have a positive effect on customers.

However, in order for you not to understand most of the nuances of the furniture business on your own, there is a more “convenient” option - to start a franchise business.

Franchising is cheaper

As a rule, when working on a furniture franchise, you do not produce anything yourself, but only buy from the franchisor either a product that he produces himself (Felix, KOMANDOR, BoConcept) or a product that he orders from his trusted suppliers ("Express Office").

However, some still develop workshop franchises, but this is an exception to the rule. Usually these are highly specialized areas. As an example, we can talk about pallet furniture. The company "INDIVUD" develops according to this principle. Franchisees produce furniture themselves and sell it in their region. However, here the question arises with the standardization of production, the quality of furniture and other trifles that not everyone wants to deal with.

In general, as franchisees note, it is much more profitable and convenient to work under a franchise than to open a furniture store on your own. For example, a partner of the Express Office company in Kazan said that by opening a franchise point, he spent much less money than when opening his own salon in another city.

Returning to the Kazan partner Express Office, to the question: “What, besides financial gain, prompted you to open a franchise?”, The franchisee replied that such a company as “

Small furniture workshops that manufacture custom-made furniture also successfully operate on the market. They can offer their customers the main thing - individuality. The main share of the furniture market belongs to chairs and armchairs. It accounts for 19.7% of total sales. Bedroom furniture is the least in demand. Its market share is 8.9%.

Advantages and disadvantages of business

To organize the work of a small workshop, an area of ​​\u200b\u200b50-100 square meters is enough. meters. Custom-made furniture with an interesting design is always in high demand in the market.

Disadvantage of furniture production- high competition in the market. Difficulties with the organization of sales. In the absence of imagination from the manufacturer, the furniture turns out to be boring and uninteresting for the buyer.

The organization of the work of a furniture factory requires more impressive investments and a good marketing strategy to promote the product on the market. Working on someone else's franchise greatly facilitates the process of organizing the production and sale of products.

The promoted brand gives a significant head start over other competitors in the furniture products market. Large-scale production, equipped with modern equipment, allows not only to produce high quality products, but also keep costs low.

The disadvantages of franchising large furniture industries are significant investments, the need for large premises. The number of labor collectives of such enterprises, as a rule, exceeds 100 people.

The most common types of franchises are associated with the opening of furniture stores under the brand name of a well-known manufacturer. Investments in such projects pay off in a short time. The products are in steady demand.

Average statistics

The amount of the initial investment depends on the franchise option chosen. Investments at the opening of a furniture factory will begin from 300 000$. The costs of opening a furniture showroom look much more modest. They are in the range of 450-500 thousand rubles. A small production of furniture assembly will require investments from 100 thousand rubles.

Enterprises operating under the franchise of various furniture factories can be found in all regions of the country.

Franchise cards

"Floating furniture"