What is kitsch in clothes. Kitsch: fashion shocking. Kitsch furniture

To be extraordinary and bright, to wear only what you want and not be afraid to contradict the canons of fashion - this is exactly what a real fashionista should do, creating a new masterpiece image. Live freely, combine the incongruous, create in the tradition of the best extravagant styles!

Kitsch style - a touch of glamor for a bright personality

Kitsch style is a denial of rules and decency, a combination of incongruous. The wardrobe of this style direction suggests intrusive, acidic, shiny and deliberately vulgar things. Translated from German, kitsch is interpreted as “cheap” or “hack”.

Men were the first to try this style. In the 60s of the last century, the hippie movement was popular. The "children of the sun", as they called themselves, called for unity with nature and dyed their wardrobes with "environmentally friendly dyes" borrowed from Latin American Indians and residents of India, China and Southeast Asia. The result of creative refinements were robes of acid shades, which formed bizarre patterns. The hippie style was picked up by their ardent opponents - yuppies. Men began to flaunt in flared trousers and colorful shirts with lace cuffs. For some reason, they “let out” shirt collars over jackets and wore suits in business style along with sneakers.

Female kitsch flourished in the 80s. At that time men's style was completely defeated by feminization. The men combed their hair and put on their make-up, they wore women's banana slacks and tied blood-colored ties. Women flaunted in leggings leggings of light green, azure, lemon and crimson colors, tucked under riveted miniskirts. In make-up, sparkles were abundantly used, eyes were thickly summed up and gold crosses were worn in their ears.

Kitsch looks

Jeans, leather jackets, T-shirts with skulls, crimson jackets, leggings and baggy tops, fingerless gloves, parachute pants - all these are manifestations of kitsch. A riot of colors, false, but public luxury - business card kitsch style.

Fusion style - street fashion, far from conventions

Fusion style is a combination of incongruous, a combination of clothes of different textures, colors, styles and eras. Translated from English, fusion means "association", "fusion". As a clothing style, it originated in the 90s of the last century.


The main principles of fusion are contrast, layering and a mixture of ethnic motifs. Despite the external absence of conventions and democratic style, some rules still exist within this direction. The most important thing is - no vulgarity and bad taste. Don't mix too much a large number of details and styles. If you mix romance and military, it will be enough to decorate a light tunic with an army leather belt.

The color palette of the garments of this direction involves the simultaneous use of several shades, but harmony must be observed in everything. For example, the popular multi-layered fusion suit, consisting of a plain T-shirt, a checkered shirt worn over it and complemented by a jacket, does not cause disharmony. bright shades admissible, but only in accordance with a sense of proportion.

Fusion looks

Skirt pastel color with ruffles or frills and a simple plain T-shirt, a denim jacket and an ethnic print dress, a denim dress and shoes with a military jacket. As accessories, kerchiefs and scarves, jewelry, colored tights and leggings, clutches and bulky bags are appropriate. All of them "withstand" the main idea of ​​the style.

Avant-garde style - a challenge beyond reality

Avant-garde is a unique trend in the fashion world that emerged in the second half of the twentieth century. Not accepted by the majority and condemned for its extremes, the avant-garde is positioned as "a bold innovative spirit."

To create an image in the avant-garde style, outfits of unusual textures and lines of asymmetric shapes are used. The game of color and pattern of clothing details is widely used. The images are complemented with catchy, memorable accessories and jewelry - wide belts, huge buttons, large bows, metal buckles and zippers, large earrings and ornate bracelets. The basis of any bow in the avant-garde style is the asymmetry of the cut, originality of forms and color contrast.

Avant-garde looks

Spectacular eye-catching dress with a deep intricate neckline or large patch pockets on the hips and "space shoes". A frilly skirt with a helical frame or a tight-fitting translucent skirt with boots or shoes with high figured heels. A combination of huge hats and bags of exotic shapes.

Eclecticism - a shocking attempt to create a masterpiece

Eclectic came into fashion in the 70s of the twentieth century, it involves a reasonable combination best details various styles. The hippies already known to us became the inspirers of eclecticism in clothes. Elements of this direction are also present in casual and ethnic styles.

A combination of lace and leather, an office jacket and ripped jeans, a romantic dress and a strict jacket - any combination can take place if it is served with a twist.

Eclectic look

Combining outfits of different textures: chiffon and thick knitwear, lace and tweed, velvet and leather - everything is possible in eclecticism! The indicated direction on the Haute Couture catwalk is supported by Dolce Gabbana. It was this brand that introduced underwear, peeking out from under the outfit, as well as tops in the form of bras, into the fashion world.

To create an eclectic look, you will need multi-layer costume ensembles of various textures, original wide-brimmed hats made of dyed bright colours mink, elements of clothing with colorful prints and ornaments.

Reproduction of an image in the style of “combining the incongruous” is not only the direction of the fashion industry, but also a way to create fashion itself, experts say. Create own style and be bright and irresistible!






Photo: beautynet.ru, kreativmoda.ru, fammeo.ru, style.com,

Everything old and ordinary gets boring someday. Every person sometimes wakes up a rebel who wants to change something around. It is at such moments that kitsch is born. What it is? There are two opinions: this is a mass culture, which focuses on the extravagance of appearance; or cheap, tasteless mass production, calculated on the external effect.

People who lived in Soviet times about "kitsch" things know not by hearsay. Bijouterie made of fake pearls and rubies, cupronickel items imitating "expensive silver", "designer" furniture placed on industrial production were in every house. Scarcity gave ordinary things a special "status" far removed from what they have today.

Over time, the meaning has changed somewhat - kitsch began to denote a thing made hastily. At the present time, kitsch is more like a derivative of the Russian word "boast" - to put on display, show off, brag. Added to this is the synonym for "original".




It is very promising, as it leaves a wide scope for creativity. Also very dynamic style. Dynamic in its change. What was kitsch yesterday can already be considered a classic today. For example, women's trousers were considered frivolous and vulgar for a very long time. Now a woman's wardrobe is unthinkable without this part of the wardrobe.

Imitation leads to bad taste, bad taste is corrected and turned into style, style develops and becomes a classic ...

Almost always there is an ideal to which you want to strive. But in order to realize it, you need to spend a lot of effort and money, as well as possess certain talents. A striking example- the famous British designer of kitsch clothes - John Galliano.



Kitsch in clothes is one of the brightest trends recent years bordering on the exotic. This direction, characterized by the desire to shock, stand out from everyone, violate existing rules proportions.

Nike sneakers




Often the main idea of ​​kitsch is a mockery of history, artistic traditions, tastes, styles.

Kitsch furniture.

Kitsch in architecture is a kind of nihilism, denying all its previous achievements.

The concept of "kitsch-interior" appeared relatively recently and it means a newfangled category of interiors. The origin and nature of kitsch are associated with the repetition and rethinking of already established classical patterns. But in the process of repetition there is a sort of enumeration: a different scale, material, etc.

The human desire to stand out sometimes takes extreme forms. And when it is still supported by a solid material base, the degree of extremeness can rise to transcendental heights. This is how they appear northern latitudes Russian palaces in the Persian style, stuffed with Chinese vases from various eras. On the other hand, it is an impetus to something new, bright, the creation of things-oppositions, objects-irony.

So what does kitsch mean: low quality art or a new stylistic trend?

Kitsch is what they call everything that is bright, shiny, flashy, obsessive and deliberately vulgar. Kitsch (from German kitsch - "hack", "cheap") entered our lives not yesterday and not the day before yesterday. At all times there have been unfortunate artists who briskly traded unpretentious autumn landscapes or scenes from the life of carefree shepherdesses and puffy bathers, buffoons sang and danced in the backyards of opera houses, unscrupulous graphomaniacs diligently supplied the reading public with opuses called Nightmare Death and Fatal Love ".

True connoisseurs of beauty treated any base crafts with disdain. Art for aristocrats and entertainment for the plebeians existed separately, almost without overlapping - except that in Russia the bar loved to invite gypsy ensembles to their name days. The situation changed drastically only in the 20th century - democratic orders were established in developed countries, class inequality disappeared, and the middle class multiplied and flourished.

The generation that grew up after the Second World War turned out to be proud, defiant, fearless, nihilistic and selfish. It did not remember the horrors of the war, the parents cherished and cherished their children, they were not denied anything. The ungrateful children craved bread and circuses and at the same time openly despised their fathers - allegedly for their conformism, hypocrisy and retrogradeness.

After Salvador Dali painted on Gioconda his trademark curlicue mustache, and Andy Warhol presented a cycle of still lifes with tin cans and photographic portraits of Marilyn Monroe, painted in all the colors of the rainbow, kitsch became a full-fledged genre of art - and at the same time its gravedigger. The concepts of mass culture and pop art appeared. The era of consumption and aggressive advertising began, an era in which art was finally and irrevocably put on a commercial stream, and any author's research of irreconcilable geniuses became fashionable consumer goods in the shortest possible time. Many talented cultural figures began to simplify and customize their works to the taste of the crowd - not only and not so much for profit, but simply to expand the audience.

The denial of decorum and conventions, the compatibility of the incongruous - these are the basic principles of kitsch. As an independent style, kitsch quickly penetrated into all spheres of culture and art - into painting (Odd Nerdrum, Vladimir Tretchikov), design (the same Warhol), literature (Georges Simenon, Francoise Sagan), poetry (E. Yevtushenko), music (" Jesus Christ Superstar" by E.-L. Webber), cinema ("Barbarella" by Roger Vadim). Someone played a more subtle game - with the help of deceptively rude forms, he denounced and ridiculed the boulevard and bad taste (writer Umberto Eco, film director Jerzy Hoffman). Like, kitsch is kicked out by kitsch. The kitsch aesthetics of the 60s are cleverly played up in the recent film trilogy about Austin Powers.

A separate song is kitsch and the fashion industry.

At the turn of the 60s and 70s, the hippie movement was rapidly gaining momentum in the world. "Children of the Sun" stood up for a bond with nature and dyed their clothes with natural, environmentally friendly dyes borrowed from Hispanic Indians and people from China, India and Southeast Asia. As a result, their robes are full of bright, "acidic" shades, merging into bizarre patterns.

The image of hippies was willingly tried on by their sworn antagonists - yuppies. Kitsch was most clearly manifested in men's fashion, usually discreet and conservative. Men flaunted in flared trousers and colorful shirts with lace cuffs, for some reason turned shirt collars over jackets, and even allowed themselves to wear formal business suits with sneakers.

Having absorbed the hooligan, provocative and completely devoid of gender differences punk, kitsch smoothly flowed into the 80s - the years of the wholesale feminization of men, when the representatives of the stronger sex began not only to wear girlish banana slacks with huge pockets and tie blood-red ties, but comb your hair and even put on make-up.

Then, in the 80s, female kitsch also flourished. Leggings-leggings of lemon, light green, azure and raspberry colors under riveted mini-skirts, carnival sequins on the lips and cheeks, thickly let down eyes and golden crosses in the ears ... The current high-society glamor with its stupid rhinestones and monotonous pink blouses is just faded dullness compared to the daring folk fashion of twenty and thirty years ago.

In Russia, according to a long tradition, the word "lubok" or "philistine trinkets" was more often used. Lurid nesting dolls with absent expressions, penny "Palekh" caskets and kondo "Gzhel", wooden bears hugging a bottle of vodka - all this rubbish is still a hit with foreign tourists. Just like the Russians - Western garden gnomes, photo frames a la rococo or plaster figurines pissing boys and praying angels.

We also had our own unique kitsch - purely for internal use. In the late 50s, legendary dudes poured into the street. In the 60s, parrot style "outfits" were replaced by harsh Hemingway sweaters with a collar to the chin, but the cult of corn reigned - songs were written about it, films were made, it was even hung on a Christmas tree in the form New Year's toys. And also on a wide variety of objects - from sharpeners and alarm clocks to vacuum cleaners and tape recorders - they applied images of space rockets and celestial bodies (primarily Saturn, it is with a ring, cool).

In the 70s, suspicious types roamed the trains, all as one deaf-mute (oh really?) And offered self-made calendar cards with portraits of Vysotsky, Mireille Mathieu and Comrade Stalin - a strange company, but kitsch is always chaotic and paradoxical. And among the yard idlers, it was considered the highest chic to stick a decal with some unknown GDR fraulein on a moped or on a guitar, not very pretty and well-dressed, but, as it was considered, "terribly sexy."

In the 80s, the younger brothers of those same slapaevs dressed in hand-welded and ruthlessly torn jeans, T-shirts with skulls and leather jackets. In the 90s, they put on rings-nuts and raspberry jackets, in the 2000s they jumped into Bentleys and Maybachs and drove off to "study" in England or "recover their health" in Courchevel - to the envy of mere mortals who dream of even touching the world with their little finger rich and famous and snatch, albeit small and trifling, but still attributes of an earthly paradise.

In the 21st century, kitsch has not disappeared anywhere, it has not become just a cute vintage fun. In literature, an unpleasant word was replaced by a beautiful and mysteriously meaningless term "postmodernism", and not every reader realizes that the "glamorous" Lena Lenina and the "anti-glamorous" Sergei Minaev, the "primitive" Daria Dontsova and the "intellectual" Boris Akunin, "mysterious" Dan Brown and "twilight" Stephenie Meyer - one field of berries. Quentin Tarantino films, especially " Crime novel" — clean water kitsch. Outrageous performances of Oleg Kulik's "Dog Man" and freak Andrey Bartenev are the most terry kitsch hiding under the guise of avant-garde. Pop singer Lady Gaga main icon modern kitsch. It is gratifying when the suppliers of kitsch treat their work with a fair amount of self-irony - perhaps this is the main difference between kitsch and pop that claims to be serious.

No matter how high-browed aesthetes scold kitsch, no matter how much they talk about the decline of morals and the fooling of the masses - without a riot of colors, without false, but generally accessible luxury, without a sense of belonging to something great and masterpiece, without sweet dreams of a cheerful and serene future our life would probably be insipid and boring.

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No, this is poor kitsch. clear. well, it's like with the joke "there is no beer", how to read .... it's just that you haven't seen poor kitsch for a long time :) 02/01/2017 20:16:45, Liora.

Going against the system and mocking mass culture is the lot of kitsch. Bright, eclectic, but certainly alluring kitsch-style interior is a godsend for true informals who challenge a conservative society.

Distinctive features of kitsch style

Kitsch from him. Kitsch - hack, bad taste, "cheap" is modern style, interior design, in which fakes border on great art, “pretty” replaces real beauty, and “rich” decor mercilessly ridicules aesthetics, natural naturalness and harmony.

The kitsch style in the interior is inherent:


Despite the seeming goofiness of the kitsch style, the designers fell in love with the very idea of ​​"art for art's sake" and they divided the kitsch style into three categories: pseudo-luxurious kitsch, lumpen kitsch and designer kitsch. If the first two options are the work of homegrown designers, then last option is a way of self-expression, a dialectic of the system and the individual. If you have an idea to embody the kitsch style in your interior, contact the professionals, otherwise your home threatens to become a haven for the insane.

Kitsch lighting

Down with chandeliers and boring sconces on the walls! Kitsch is an abundance of light different colors, directions and forms. The best decision for kitsch, it is a combination of a chandelier with a high-tech lamp and a diode lamp covered with an embroidered lampshade.

Kitsch furniture

Eclecticism (a combination of the incongruous) needs kitsch in everything: from fluffy carpets decorated with cat faces to sofas with leather seats and colorful pillows. Lumpen kitsch will allow you to combine furniture found in a junkyard with your own "stocks", but designer kitsch will require an expensive and elegant fireplace next to a chair that looks like the Iron Throne from Game of Thrones.

Kitsch does not put forward any requirements for furniture, unlike, for example, the Empire style. The main requirement here is eclecticism.

Kitsch accessories

Accessories are good, if you know how to choose them correctly. This has nothing to do with Kitsch! Styrofoam columns, pseudo-stucco, figurines and fountains, shelves, carton boxes instead of cabinets and an abundance of tasteless daub on the walls - a vivid fantasy of the Mad Hatter from Alice in Wonderland.

Kitsch finish

The main color of kitsch style is red, but kitsch would not be such a revolutionary style, limiting itself to simple brightness! Combine painted walls with a mosaic floor, cover the ceiling with linoleum - you're done, you are a real "kitcher".

Kitsch style and a small "BUT"

Kitsch style is a struggle with modern culture, which is aimed at achieving material wealth and demonstrating it without any meaning. Counterfeits of art, use of cheap materials is not a sign of a mad designer, it is an attempt to break through the veil of empty but shining promises, hopes and the appearance of life.

The choice of kitsch should be a logical completion of your image, but not a fashionable addition for Instagram, because it is simply impossible to live in such an interior for a long time.

If you like the combination of incongruous, make expensive designer kitsch. It will not look ridiculous and flashy, but it will emphasize your independence and maturity, albeit not in the way that it manifests itself in others.