Create your Dress Code!!! Mix of styles - fashionable eclecticism Kitsch style in clothes

Word kitsch usually denote things designed to produce an external shocking effect. Screaming colors and incongruous elements, swiftness and outrageousness, absolute randomness of style and meaning have become the alpha and omega of this trend. For some, kitsch is synonymous with vulgarity and bad taste. For others - a way of self-expression, the desire to emphasize their individuality. So what is kitsch in fashion - the art of being original or a flashy lack of taste? Let's try to figure it out.

The term "kitsch" arose in the second half of the 19th century in Western Europe as a designation for cheap, fast-selling works of art.

But this is only one of the versions of the appearance of this designation. According to another, the word "kitsch", which in German means "hack", was called useless musical works. And yet another version says that this definition "peeled off" from English expression"forthekitchen" - "for the kitchen", implying the use of household items that are out of place in a decent room.

One way or another, kitsch was based on the desire of the suddenly rich bourgeoisie to achieve the status of an elite, imitating the most noticeable features of the cultural customs of the "high society". The idea turned out to be so easy and effective that it immediately gained mass distribution. And gradually, from the world of artistic and musical art, kitsch moved into the world of fashion. Now it is difficult to determine who was the first to bring kitsch to the podium. Uninhibited avant-garde fashion somehow suddenly and simultaneously overwhelmed all the capitals of world fashion, provoking the emergence of a new generation of designers, the so-called "novel couture": Karl Lagerfeld, Sonia Rykiel, Eshter, Mugler and Castelbajac.

Kitsch by Karl Lagerfeld

Designers believe that kitsch things become relevant when the old images are already on edge, and the new aesthetic has not yet formed. In the context of history, this usually coincides with periods of instability, when society is not just waiting, but literally longing for change. Therefore, the fashion for things in this style is quite short. Nevertheless, kitsch as a style is constantly present, because in society there are always those who want to make their own. calling card"a slap in the face of public taste."

In modern discourse, kitsch has acquired new, more general semantic shades. In the fashion world of the XXI century, this style has become a special area mass culture, which was partly transformed into haut couture. Modern kitsch is shocking of the "highest brand". Expensive materials and recognized manufacturers, a mixture of retro and futurism, shocking costumes and original make-up, tattoos and massive accessories have almost become the standard of the New High Fashion.

Modern kitsch fans in clothes: Ledi Gaga, Amy Winehouse, Madonna, Dita Von Deese

Now there is hardly a fashion house that has not created a collection in the kitsch style at least once. Gianni Versace and Roberto Cavalli, Yohji Yamamoto and Kenzo, DSquared2, the "queen of provocations" Vivienne Westwood and even Chanel worked in this direction in different periods. In the Russian fashion industry, the fame of a kitsch designer belongs to Denis Simachev, who creates clothes with hooligan inscriptions and eternal Khokhloma patterns.

Kitsch King John Galliano

But modern king kitsch is rightfully recognized by the British fashion designer John Galliano, designer of the House of Dior. He is the only couturier whose appearance on the catwalk is no less interesting show than the fashion show itself. “Clothing is a way of self-expression and part of creative process", says Galliano. He creates images of rare beauty and brightness. He piles up jewels, embroideries, fringes and appliqués in an incredible amount, but with such talent that his outfits turn into fabulously beautiful sketches. John Galliano creates fashion for the bold and original people that refute conventional wisdom.

It turns out that craftsmanship in modern kitsch is a decisive criterion of quality, which has nothing to do with bad taste. And kitsch is a passionate form of self-expression and an absolute rejection of dullness and mediocrity.

Adherents of the "kitsch" style

Many modern stars dress provocatively and shockingly, but most vivid examples outfits of Madonna and Lady Gaga, Dita Von Dees and Amy Winehouse can serve as kitsch. Accordingly, this style fit original and adventurous natures, ready to shock others and definitely stand out in the crowd. Combining the incongruous, combining several styles at once, mixing extravagance, a bit of glamor, a little bit of sport and spice it all up with a slice of sentimentality and romanticism - that's what it means to dress in the "kitsch" style ". Ridiculous shapes, acidic colors, frilly finishes, flashy accessories - all this is also "kitsch". The eternal search and experiments with shades and textures are the destiny of bright, always young personalities. If you want to join their diverse army, where everyone is unique in their own way, choose kitsch!

There are people who like to strictly follow certain rules. They keep everything in order. And there are those who can not stand it. These are representatives different characters and different mindsets. Fashion, like everything else, has its own canons, its own right decisions and stylistic trends. But what about those who do not want to follow this? Fortunately, they did not remain behind the ship named "Fashion", but joined it as part of a team called "eclecticism". , related to, appeared relatively recently. He is young, but has already acquired his admirers and curious observers.

If you look into history, then its origins appeared in the second half of the 19th century. After the fall of the empire of Napoleon I, new aesthetic tastes of the Austro-German burghers spread in Europe, called style Biedermeier . Various art objects of this direction were sold at the vernissages. They only outwardly looked like works of art, but in reality they were of low quality and, accordingly, low price. In our common people, this is called "philistinism."

For people who wanted to make an impression in society, but did not want to spend a lot of money, this style came in handy. Expensive materials were replaced by cheaper ones. Showy pretentiousness, gloss and attention to extravagant details were put in the first place. Kitsch as a stylistic direction reflects not only the formation of objects environment, but also the formation of a personality suit.

These products have found their customers and have become quite in demand. Goods of well-known brands began to be replaced by cheaper ones, the quality of which left much to be desired. Nowadays, it has already reached incredible proportions, and famous brands tired of fighting fakes. The number of fakes on the world market exceeds the number of original goods. But since, according to the laws of the market, demand creates supply, it is impossible to get rid of this phenomenon.

When creating an image in the style of kitsch, the main principle is frank bad taste, ostentatious brightness, the absolute incompatibility of all costume items and colors. One of the relatives of this style is. But unlike it, kitsch combines not only objects according to the principle of “expensive-cheap” or “cheap-rich”, but also according to the principle of creating an image that goes beyond the generally accepted ones.

This is primarily outrageous, a deliberate impression on the public. Moreover, it does not have to be modern things. Very often, pseudo-historical clothing becomes the theme of kitsch (as in the case of Vivienne Westwood, which revived bustles in her collections) or completely unexpected costumes. A heap of items and accessories from different eras and directions. All this is still in place today. But modern fashion is primarily a business, so many designers have adopted this style and began to create in the very literally of the word incredibly strange clothes. Which, by the way, in their performance is quite expensive.

Over the past decades, many styles have emerged that went against the generally accepted norms and rules. First of all, this refers to styles that personify, such as: hippies, punks, rockers, metalheads ... Some piled up multi-colored Iroquois on their heads, others were hung with chains and pins ... All this was a way of self-expression and attracting attention through a strange appearance. So the fashion of street subcultures and kitsch are inseparable concepts.

Some eminent designers have achieved some success. They create all this bad taste and pun professionally, with knowledge of the matter). Many perceive this as complete nonsense and of course they will never wear it, but people of creative professions, and even more so show business stars, love it very much. Outrageousness is their element, and for many, a way of life, which is why in most cases they are fans of kitsch.

It should be noted that the designers themselves are not such “gray mice”. Vivienne Westwood, John Galliano, Jean Paul Gaultier, Thierry Mugler who left us Alexander McQueen. All of them are the authors of radical fashion, whose art has always caused a lot of scandals and is more like a performance than just a demonstration of models. For example, Vivienne Westwood, who stood at the origins of the punk style (one of the anti-fashion trends), began to create in a more glamorous way, but the images are still shocking with their appearance.

When Vivienne was asked how long she planned to show at London Fashion Week, she replied: “As long as there is conformity, and until people around the world learn to dress according to their personality and mood, and not requirements of public taste.

John Galliano, a magnificent creator, which are few in the fashion sky. He always skillfully combines shocking and glamor, deliberate brightness of images and true professionalism in creating a costume.

One of the most prominent representatives modern kitsch steel Madonna, Lady Gaga, Andrey Bartenev, Zhanna Aguzarova. Some bring some meaning to this and try to explain their strange appearance, others have become so accustomed to the image that they probably can no longer exist differently. Lady Gaga did not even disdain to dress in a costume from raw meat while commenting on this strange act. Or artificially resembling them? another manifestation of kitsch.

No matter how strange it may seem, but many of these things are perfectly thought out and harmonious in their paradoxical form. Looking at them, it becomes clear how different we all are. Rejection of stereotypes, break patterns and complete freedom of action without regard to the opinions of others. Of course, this does not apply to those cases when people dressed awkwardly, inappropriately and frankly vulgarly wander around public places, shocking those around them. After all, even kitsch can be "digestible" if it is done masterfully.

On the one hand, the absence of a “taboo” can only please us, and on the other, we are a little saddened by the fact that sometimes bad taste is introduced into a cult and sticks out like a brightly colored fly agaric, inside which, in fact, there is nothing useful and interesting (. But the main thing is that everyone has the freedom to choose to dress up in what they like, according to taste, personal ideas and desires for adequate self-expression.

What do you think about this bold style?

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And the former slowly and timidly fade into the background. Fashion at the beginning of this century proved to be more democratic, it was characterized by a mixture of all trends and pre-existing clothing styles. The main ones (classical, romantic, sports and folklore) are rarely used today in their pure manifestation - most often there is a mixture of styles. This phenomenon is called eclecticism.

Eclecticism is characterized by combining images, creating unexpected and interesting combinations, playing with materials of different textures - suede and silk, mohair and viscose, denim and linen, as well as the use of non-traditional materials.

Casual style

Casual style (English casual - casual, careless, casual, informal) - a fashion style based on the so-called random combination elements and footwear: sneakers are put on for clothes made of light fabrics, platform boots with guipure tops, etc.

In casual style, there are no clear boundaries that cannot be crossed, and there are no clear frames that determine how you need to look. Everyone dresses as they see fit. In fact, casual clothing is everyday urban clothing, in which a person feels comfortable, and which makes it possible to show their individuality, stand out from the crowd.

There are practically no restrictions for young people, casual welcomes an unusual combination of colors and things, different styles and directions. You can wear a hooded sweatshirt and pin on a velvet brooch, sneakers and a layered tutu-like chiffon skirt. Many fashion collections offer clothes that perfectly balance the requirements of the office dress code and casual style, they are both elegant and comfortable and meet the most stringent requirements.

Fusion style

Fusion style (from English fusion - mixing, merging) is not just eclecticism, but deliberate confusion, underlining, at the same time - the search for the common in the different. In modern life, fusion style is considered fashionable, very appropriate for a modern person - bold, uninhibited, but using the experience of previous generations, and, moreover, very refined.

This style without borders and frames is a product of modern world and interweaving of cultures. Leading designers, completely forgetting all the canons, combine ethnic elements in their collections and trim sportswear lace and sew evening dresses from “working” denim.

grunge style

Grunge style denies refined - low-key luxury lux. This is the style of yard teenagers, it is a symbol of the underground. Sexuality and negligence, the neighborhood of frankly expensive things with obviously cheap ones. The style rules are simple: “It doesn't matter what the price is - if I like it, then I wear it. And it doesn't matter that chiffon is not worn with dirty jeans.

So, the components of grunge style: worn jeans, plush sweaters with sports symbols, a little childish clumsiness of spacious coats. And hats: round, square, but always knitted and, as it were, "slightly too big." Buttoned blouses, careless scarves, knitted gloves. And at the same time - satin, natural silk, expensive wool, the most delicate cashmere, trendy accessories. The recipe for this is very simple.: mix evenly, put one on top of the other, belting it with a third. Models in grunge style sometimes resemble the homeless or victims of the elements, who have collected everything on the shore that will help keep warm.

Irony is the main weapon of the grunge style. Here the ability to combine eminent brands and completely simple and well-worn items is important, to bring down the “luxury pomp” with deliberately careless details and not look ridiculous at the same time. This is where modern taste and sense of proportion are manifested. Grunge style is a natural reflection of modern social culture. Grunge acts not as a protest, but as an alternative to the general craving for the standard, shining with gold and satin luxury of the past.

kitsch style

The definition of "kitsch" appeared relatively recently and means a newfangled direction in the formation of not only a costume, but also other objects of our environment. When creating clothes in the kitsch style, frank bad taste becomes the principle of choice. Main hallmark style is the "eye-catching" incompatibility of colors and clothing items. In contrast to the grunge style, costume items here are selected not only according to the “expensive - cheap” principle, everything that goes beyond the generally accepted rules and laws of composition is combined.

Interest in kitsch style usually increases during periods of social or economic crises, when the situation becomes unstable and society is waiting for change. As a rule, kitsch is born from excessive wealth and satiety, or, conversely, from blatant, challenging poverty. If old patterns good manners become boring and cause melancholy, and the new aesthetics has not yet been formed - which means that the short-term time of the kitsch style has come.

Very often, pseudo-historical clothing becomes a favorite topic of kitsch style today. Often kitsch arises from inept imitation noble examples, when velvet replaces plush, gold jewelry - covered "under gold", and natural fur- artificial.

KempA

What is style - it's fashion that meets individual requirements everyone.

About the concept "Kitsch". let's go here from the original origin of the word. This is the only way to understand what this style is in itself.

According to the German dictionary (I looked it up myself), the word der Kitsch translate as "trash, bad taste". There are no other concepts and definitions.

Then already (this is my personal conclusion following from this topic and definitions different people) they began to call this word not only bad taste, but also twisted it to the stage.

KempA: products designed for an external, often shocking effect

But personally, I would not say that the stars on the stage are all without exception, who have a shocking effect and combine incongruous things dressed in kitsch style. It will not be kitsch, but an ordinary theatrical costume that originates in the theater. Theatrical costume is a props, if taken according to by and large. If you look at it closely - in most cases it can be called bad taste. But if you look from the audience to the stage, it will look wonderful and great. This is what I'm talking about personal experience theater work.

From this follows the conclusion that kitsch style in its new interpretation in itself 2 concepts at once, and it cannot be said that one of them is correct, and the second is not. Together they define this style.

Here are the pictures from the last post. Tamija I would not attribute them to bad taste, which is the original and true definition of the word "Kitsch" - because these outfits are quite acceptable for the stage, stage. They will look good there. And no one will call them tasteless. But on everyday life, perhaps they will not be appropriate, since it will have a name, "clothing not for the occasion."
And if I'm wrong, this is not Ready to wear, it's most likely Haute couture. Couture is not worn every day. It is worn on selected occasions.

By the way, KempA, will you give me a little one? on the material from your first post. Just for the first part. It is interesting to know which site and author defines this?

Here is a dictionary on http://www.fashionlook.ru writes like this:

KITSCH, KITSCH - (German) - cheap, sentimental, tasteless products, designed for an external, often shocking effect. The concept originated in German and originally meant a "cheap item", namely a repainted old furniture, issued for a new one. In the second half of the 19th - early 20th centuries. kitsch spread as industrial imitation original products. Over time, the concept has entered many languages ​​to refer to unaesthetic objects or people with bad taste. In the 60s - 70s. 20th century kitsch became commonplace in so-called "bourgeois mass culture". the main role in the distribution of kitsch, pop music, shows, stars, etc. are given away. Shocking costumes, often in a diffuse style (for example, a lurid antique brooch on a leather jacket), original makeup, tattoos (in particular, stickers), all kinds of accessories are picked up by the public as a new fashion.

Perhaps, in your first post, the first words were deleted and erased from the definition of the concept, which misled people reading this topic

In the interior modern apartments are not always used traditional and all suitable options design, some people prefer to choose completely exclusive design options.

Such interiors include the kitsch style. Extraordinary and noisy, it will surely attract attention and help the owner of the apartment to completely move away from the accepted canons of decorating living rooms.

The kitsch style allows you to reflect the very essence of the owner in the design and shows not only his extravagance, but also complete independence from the opinions of the majority of people in society. No wonder this style (both in the interior and in clothing) is considered the prerogative of nihilists and rebels.

Origin of style

Some designers attribute the introduction of kitsch style to home design to the end of the 19th century, others to the first half of the 20th century. There is an opinion that kitsch has always existed, there are no time limits for this direction in art. The word "kitsch" has german roots. Initially, it was associated with bad taste, and this still reflects its essence to some extent.

If we consider any interior where the kitsch style is present, it will be perfectly noticeable that everything in it is excessive. This applies not only colors but also furniture and home layout. Almost all objects in the room will be dissonant with each other, attracting attention with loudness external forms and brightness of colors.

Main directions

Modern kitsch in the interior is divided by experts into three areas.

• Lumpen kitsch. This is a trend in design that appeared due to poverty. Contrasting acid shades, cheap items and elements that are directly related to the design of the streets are widely used. Lumpen kitsch often involves the use of gilded foam columns in rooms. Relevant in the interior when choosing this direction are lampposts, benches from the street, road signs. Some install old phone booths in apartments. The joylessness of the poor design is diluted with positive bright, saturated tones.
• Pseudo-luxury. This style can be assessed as some kind of alliance of wealth and lack of taste. For the most part, this style of interior is regarded by designers as the embodiment of the fantasy ideas of the nouveau riche.
  This kitsch style involves the use of golden stucco, bright velvet, Greek columns. And all this can be combined in one room. Pseudo-luxury design is a kind of empire of bad taste, reflected in the fakes of expensive accessories and objects of incompatible cultural layers. An example is a fur carpet on marble floor or neon colors of antique columns.
• Designer kitsch. Professional designers at right approach manages to recreate that style of kitsch in the apartment, when looking at which one can see how subtly and ironically ridiculed specific concepts and phenomena. This approach can be regarded as a competent parody, while the interior will look meaningful and thoughtful. Kitsch in the interior even in the photo reflects the charisma of the house and creative personality and at the same time demonstrates contempt for generally accepted rules in design. It must be taken into account that only professional master can curb the riot of kitsch style without taking it to the point of absurdity.

The kitsch style chosen for decorating rooms can either be liked or rejected, but in any case it is striking and impressive.

A similar interior can most often be seen in studios or in the living room, in public spaces, much less often - in the interior of the bedroom and kitchen. Some daredevils introduce the kitsch style into the architecture of buildings.

Features and principles

Like other trends in design, the kitsch style has certain features and attributes by which it can be recognized even by a non-specialist.

• Heterogeneous Decoration Materials here they are easily combined, despite the fact that in other interiors such a synthesis will look like bad manners. Plastic and bright velvet, faux fur and real velvet, gilded baguettes and modern chrome details.
• Often there is an excess of various romantic elements - bows, soft toys, guipure ruffle, flowers made of artificial materials.
• Kitsch style uses gilding in the interior of the room wherever possible.
• Furniture can be of different styles, shapes, sizes, materials. In the room at the same time you can put modern table made of glass and chrome and a sideboard, the origin of which dates back to the 19th century.
• In the style of kitsch are sure to be present bright colours and their most ridiculous and flashy combinations. Violet and bright lemon, raspberry and brilliant green, pink and blue.
• A disharmonious combination of styles is used - rococo and country, empire and Japanese.
• When choosing a kitsch style, many try to achieve a deliberate mismatch of elements.
• In the interior of the apartment, there must be fakes imitating luxury items.
• In the kitsch style, there is always an excess of decorative elements.

Kitsch style is the interior of the mood, it is unlikely that in such an environment you can feel comfortable for a long time.